Why it should called it Black 'Social Media' Friday (5 stats/2 graphs)

Last year, Deloitte reported on how Americans find deals during the holiday season. They said:

• 40% turn to print
• 29% look at flyers
• 27% check out websites focused on holiday deals
• 24% go to retailers’ websites

Although they did point out a number of retailers’ website had Facebook and Twitter pages, Deloitte didn’t mention social media.  The number weren’t large enough to merit a statistical reference.
This year, here are 5 statistics on Black Friday that might change their mind. There were:

1. 145,000,000 Black Friday deals listed on Facebook
2. 59,300,000 blog posts written about Black Friday
3. 43,900,00 videos about Black Friday posted on YouTube
4. 8,670,000 tweets about Black Friday deals on Twitter
5. 3,120,000 people posted Black Friday questions on LinkedIn groups

Source: Google
These are the absolute numbers and it’s just the beginning of holiday shopping season. They do not include the number of passalongs, shares, e-mails to a friend, Likes and Re-tweets that most likely accompany each listing making these numbers much bigger.
Here are two graphs from Google Trends.  They show how search for Black Friday information and social media has rapidly accelerated.  But social media has increased at an even faster rate.  In fact, interest in social media is almost double what it was last year at this time (highlighted by the two Christmas stars).  Note the little spike on the Social Media Graph around Black Friday.

• 90% of all purchase decisions begin online
• 75% of consumers shop online before they buy offline
• 85% are looking for an independent review
• 78% of people trust the recommendations of other people
• They have an average of 130 friends online
• 14% of people trust advertising

Source: comScore, eMarketer, Nielsen
Do you think someone should tell the people at Deloitte?