Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a look at 4 charts that make the point convincingly.
CHART #1 (FACEBOOK):
The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand - either to receive promotions, coupons, stay informed and show their support for companies. In other words, when consumers are on Facebook, what we are saying to brands is “talk to me because if I like what you do for me, I’m going to be your biggest fan.”
CHART #2 (TWITTER):
How does Twitter drive sales? For over 40% of the time people are on Twitter, we spend it learning about products and services, listening to what others have to say and giving opinions. That explains why over 20% of the time we’re on Twitter, we’re ready and willing to buy directly off Twitter. We’re also seeking customer support for another 20% of the time to show it’s not just sales, or a good deal we want, but a relationship.
CHART #3 (SOCIAL NETWORKS)
For every hour we spend on online, we spend the most amount of time on social networks, almost 15 minutes of every hour.
Roughly half of the time (approx 6+ mins), we are seeking out products and services and looking to have a sales relationship with brands. Even if all other sectors worked as effectively 100% of the time (which of course they don’t), none present the same opportunity as social media. It would be fair to say if you want to build a sales relationship on the internet, social media is the best place to do it.
CHART #4 (THE FUTURE)
This sales relationship dynamic is going to increase. Because of all the outlets online, the time people spend on social networks is growing in leaps and bounds (>40%), while other sectors are relatively flat or declining (+10% to -28%).
If you need proof from real life examples, here are 67 Case Studies that Prove Social Media ROI.
What do these charts tell you?