37 stats that show the size of Digital Talent Gap (with infographics)

Posted on January 12, 2014 by Rob Petersen



Ad spending trendsThe only media channel predicted to grow in the next 3 years in the internet (desktop and mobile) according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance.

Because it has grown so quickly at the expense of “traditional” channels, many believe companies, agencies and marketing service firms have not kept up creating a Digital Talent Gap.

Do you believe there is a digital talent gap? Do companies need to fill it? Or do we have a Digital Talent Gap but companies are not willing to pay for it?

Decide for yourself. Here are 37 stats that show the size of the Digital Talent Gap.

  1. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA)
  2. 90% of all jobs will require information and communication technology (ICT) skills by 2015 (Capgemini Consulting)
  3. 90% of the world’s total data has been created just within the past two years (source: IBM)
  4. 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA)
  5. 86% of people are willing to pay more for a great customer experience with a brand (souce: Lunch Pail)
  6. Over 80% of companies face significant challenges in consistently locating, hiring and retaining top talent (Online Marketing Institute)
  7. Over 80% would value an on-demand library of digital marketing classes (Online Marketing Institute)
  8. 77% of companies consider “missing digital skills” as the key hurdle to their digital transformation (Capgemini Consulting)
  9. 76% believe analytics is a very important/important skill to have (Online Marketing Institute)
  10. 75 per cent of CEOs fret about the talent gap, studies estimate that there are currently 110,000 unfulfilled tech jobs in the UK alone (Real Business)
  11. 75% of companies say they will increase investments in Big Data within the next year (source: Avanade)
  12. 74% say mobile is a very important or important skill to have (Online Marketing Institute)
  13. 70% of data is created by individuals – but enterprises are responsible for storing and managing 80% of it (source: CSC)
  14. 70% of enterprises say their marketing efforts are under greater scrutiny (BRITE/NYAMA)
  15. 70% being interested in customized eLearning of digital marketing skills or in-person workshops or training (Capgemini Consulting)
  16. More than 63% of companies use traditional method to source digital talent (Online Marketing Institute)
  17. 40%-60% annual growth increase is occurring in the volume of data available every year; in media intensive sectors and financial services, the increase is 120% (source: Fathom)
  18. 40% of executives say they have more projects and positions open than they can fill with qualified talent (Online Marketing Institute)
  19. Only 39% believe their analytic talent is stronger or much stronger than that of the competition (Online Marketing Institute)
  20. Only 31% believe their talent is stronger or much stronger than that of the competition (Online Marketing Institute)
  21. 30% of large companies  are unable to adequately distinguish between individuals with the right skills, and those without
  22. Only 29% believe their talent in mobile is stronger/much stronger than other teams
  23. 24% of agencies are unable to adequately distinguish between individuals with the right skills, and those without
  24. Only 20% of companies benefit from training on digital
  25. Less than 20% of company training budgets are spent on digital
  26. Only 13% of companies use innovative methods
  27. Only 8% of agency and marketing executives surveyed believe their employees are strong in all areas of digital marketing (Ad Age)
  28. Only 4% of companies align their training efforts with their overall digital strategy
  29. 30 billion pieces of content are shared on Facebook each month (source: McKinsey)
  30. 16 million people in the UK lack the basic skill to fully benefit from the internet
  31. 4.4 million jobs will be created about Big Data; only 33% will be filled       (Gartner)
  32. $300 billion could be saved if big data was used effectively the US healthcare sector; thereby reducing expenditure by 8% (source: McKinsey)
  33. $3.2 billion was spent by companies on big data in 2010; it is predicted companies will spend $16.9 billion on big data by 2015 (source: CIO)
  34. $500,000,000 in venture capital funds have gone into big data technologies, startups, and vendors in recent years (CIO)
  35. $200,000,000 has been invested in Big Data projects by the Obama administration (source: Wiki Group 7)
  36. 140,000 to 190,000 people with deep analytic skills as well as 1.5 million managers and analysts will be needed by 2018 to fill jobs in Big Data (source: McKinsey)
  37. In 15 of the US economy’s 17 sectors, companies with upward of 1,000 employees store, on average, more information than the Library of Congress (source: McKinsey)

To display some of these stats visually, below are two infographics.

Do you think we have a Digital Talent Gap?

Digital Talent Gap

Digital Marketing Talent Gap

2 to “37 stats that show the size of Digital Talent Gap (with infographics)”

  1. JayGronlund says:

    Fascinating!  Indicates solid opportunities for digital trainers and millennials with good internet skills.  Jay

  2. robpetersen says:

    JayGronlund Thanks Jay. Glad it was newsworthy. Rob

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