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50 essential facts about Google every marketer needs to know

Posted on November 20, 2016 by Rob Petersen

Google

Google is 20 years old this year. The company began as a research project, nicknamed “Backrub,” between Larry Page and Sergey Brin, PhD student at Stanford University. “Backrub” was to find out what web pages link to a given page based on backlinks. The goals was to help make it easier to find citations in academic publishing.

Although they didn’t know it, Page and Brin created the world’s first search engine. Quickly, they were to find out a much larger audience than academics was interested in this advancement.

Today, Google is the world’s largest search engine, video provider and online advertising network. It’s hard to imagine a business that doesn’t rely on the company in one way or another,

Here are 50 facts about Google every marketer needs to know.

  1. 117 billion unique searches occur on Google every month (Search Engine Land)
  2. $74.5 billion is Google’s global revenue; $67.4 billion is revenue from advertising (Statista)
  3. $1.6 billion is how much Google paid to acquire YouTube (CNN)
  4. 6 billion videos are watched on YouTube every month (DMR)
  5. 1.6 billion smartphone users worldwide use Android system (LunaMetrics)
  6. 1 billion unique users each month are on YouTube (LunaMetrics)
  7. 1 billion people use Gmail (DMR)
  8. 1 billion YouTube video are viewed on mobile device every day (DMR)
  9. 500 million Gmail accounts have been created (LunaMetrics)
  10. 10 million to 25 million websites use Google Analytics (LunaMetrics)
  11. 2.3 million searches occur on Google every second (Business Insider)
  12. 1.2 million businesses advertise on Google Search Networks (Wishpond)
  13. $400,000 is the average cost for a YouTube home page ad (Wishpond)
  14. 300,000 mobile apps currently serve Google Mobile Ads (Wishpond)
  15. 57,000 people are employed at Google’s Mountain View headquarters (CNN)
  16. 323 days of YouTube videos are viewed on Facebook every minute (DMR)
  17. 200 factors are taken into account before Google delivers you the best results to your query in 1/8 of a second (Business Insider)
  18. 127 companies have been acquired by Google in the past 12 years (Spinfold)
  19. 88 languages are available on Google (Spinfold)
  20. 40 languages are available on Google Analytics (Pop Creative)
  21. 40 minute is the average time spent on YouTube per session (DMR)
  22. 10 years is how long Gmail has been around (DMR)
  23. $135 is the highest cost per action on Google AdWords which comes from the legal industry (Search Engine Land)
  24. $55 is the most expensive word, insurance, Gongle AdWords (MediaVision)
  25. $7 is the lowest cost per action which comes from the Dating and Personals industry (Search Engine Land)
  26. 10 Super Bowl audiences is the viewership of YouTube (Wishpond)
  27. Searches doubled when Google introduced the “Did you mean?” function (Spinfold)
  28. $2 in revenue is how much businesses make on every $1 of spend on Google AdWords (Wishpond)
  29. #1 search engine in the world; Google also owns YouTube, the #2 search engine in the world (Social Media Today)
  30. 92% of startups use Gmail (LunaMetrics)
  31. 90% of Google’s revenue came from advertising in 2015 (Business Insider)
  32. 80% of the global smartphone market uses Android systems (LunaMetrics)
  33. 75% of Gmail users open their email on a mobile device (DMR)
  34. 72% of marketers plan to increase their Google AdWords spending (Wishpond)
  35. 70% of businesses with mobile phones that list on Google Ads receive a call (Wishpond)
  36. 67% percent of searches in the U.S. occur on Google; 20% of searches occur on Bing (LunaMetrics)
  37. 57% of American kids use Google as their first word (Spinfold)
  38. 56% of internet users Google themselves (Spinfold)
  39. Over 50% of Google searches occur on mobile devices since April 2015 (Business Insider)
  40. 50% of smartphone users in the US use Android systems; compared to 40% for Apple (LunaMetrics)
  41. 50% of mid-sized businesses use Gmail (LunaMetrics)
  42. 50% of business websites use Google Analytics (LunaMetrics)
  43. 40% drop in global internet traffic occur when Google went down once for 5 minutes (Business Insider)
  44. 31% of global digital advertising is controlled by Google (LunaMetrics)
  45. 25% of Americans use Gmail during working hours (DMR)
  46. 20% of mobile queries on Google are voice searches (Search Engine Land)
  47. 20% of Google’s ad revenue comes from the Google Display Network (LunaMetrics)
  48. 0.1% of emails in Gmail are spam (DMR)
  49. Google employs the largest network of translator in the world (Spinfold)
  50. Industries with the highest CPC’s (Cost-Per-Click) on Google Adwords are insurance, banking and legal (LunaMetrics)

Did you know all these facts about Google. Do you find them worth knowing?

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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