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50 compelling facts how online video boosts business

Posted on April 24, 2017 by Rob Petersen

online video

Online video now accounts for nearly 70% of consumer internet traffic.

With its rise, the conversation about online video has evolved from ways to create video content to how to get the most out of it?

To help answer this question, here are 50 compelling facts how online video boosts business.

  1. 98% of millennials watch videos on smartphones, compared to 56 percent on computers. (Animoto)
  2. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
  3. 93% of Twitter videos are watched on mobile. (Twitter)
  4. 92% of mobile viewers share online videos. (Animoto)
  5. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation and Zabisco)
  6. 87% of online marketers use video content (Outbrain)
  7. 85% of Facebook video is watched without sound, (Digiday)
  8. 82% of Twitter users watch online video content on Twitter. (Bloomberg)
  9.  Including video in a landing page can increase conversion by 80% (EyeView).
  10. 80% Of Millennials use online videos when researching a purchasing decision. (Animoto)
  11. 80% of internet users who recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad. In fact:
    • 26% looked for more information about the subject of the video
    • 22% visited the website named in the ad
    • 15% visited the company represented in the video ad
    • 12% purchased the specific product featured in the ad (Online Publishers Association)
  12. 77% of professional marketers and SMB owners are seeing results with video marketing. (Animoto)
  13. 75% of smartphone viewers watch a video to completion, while only 25% watch videos on desktop to completion. (Animoto)
  14. 75% of executives watch work-related videos on business websites at least once a week. (Forbes)
  15. 73% of B2B marketers say that video positively impacts marketing ROI. (Tubular Insights)
  16. 70% of marketers have found video produces more conversions than any other type of content. (Small Biz Trends)
  17. 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook)
  18. Video of a live event increases brand favorability by 63% (Twitter)
  19. 61% of young executive say they will rely more heavily on online video in the next 5-10 years (Cisco)
  20. 60% of marketers use videos in their social media marketing. (Social Media Examiner)
  21. 60% YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google)
  22. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP)
  23. 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot)
  24.  52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast)
  25. 52 percent of mobile traffic is a search for video. (Animoto)
  26. 54% of senior executives share work related videos with colleagues weekly (TubularInsights).
  27. More than 50% of videos are watched on mobile. (Ooyala)
  28. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  29. Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  30. 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  31. 48% of millennials view video solely on their mobile device. (Business of Apps)
  32. Almost half (46%) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media and a third (32%) say they’ve considered making a purchase as a result of watching a video. (Animoto)
  33. 45% of internet users view at least one online video every month. (comScore)
  34. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Wordstream)
  35. 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  36. 43% of people want to see more video content from marketers in the future (HubSpot)
  37. Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t. (Aberdeen Group)
  38. Using the word ‘video’ in an email subject line boosts the open rates by 19%. (Syndacast)
  39. U.S. online video ad spend projected to teach $17 billion by 2020. (eMarketer)
  40. Snapchatters watch 10 billion videos a day. (AdWeek)
  41. Periscope users have created more than 200 million broadcasts (Periscope)
  42. 1.8 million words. That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
  43. 50x easier to achieve a page 1 ranking on Google with a video (Forrester)
  44. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Wordstream)
  45. Native videos on Facebook have 1oX higher reach compared to YouTube links. (Social Bakers)
  46. Videos are 6X more likely to be re-tweeted than photos and 3X more likely than GIFs (Twitter)
  47. 4x as many customer would rather watch a video about a product than read about it (Animoto).
  48. Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Moz)
  49. People spend on average 2.6x more time on pages with video than without (Wistia).
  50. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).

Hubspot created the infographic below to give you more guidance on online video and your business strategy.

To these facts help you see how online video can boost your business? Does your business need help with online video marketing?

online video

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