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40 inspiring value propositions to help write yours

Posted on February 05, 2018 by Rob Petersen

value propositions

Value propositions are a business or marketing statement a company uses to summarize why a consumer should buy their product or service. The reason every business should have one is to be clear why their particular product or service adds more value or better solves a problem than other similar offerings.

What are great examples of value propositions?

Here are 40 inspiring value propositions to help write yours.

  1. AUDIBLE: Listening is the new reading
  2. BIT.LY: Shorten. Share. Measure.
  3. BLUE APRON: Food is better when you start from scratch
  4. BUDWEISER: The Great American Lager
  5. CREDIT KARMA: You Credit Scores Should Be Free. And Now They Are.
  6. DIGIT: Save money, without thinking about it.
  7. DOGVACAY: Find the Perfect Pet Sitter Near You
  8. DOLLAR SHAVE CLUB: A great shave for a few bucks a month
  9. EVERNOTE: Remember everything
  10. FUNDLY: Raise Money for Anything
  11. GUSTO: It’s time to tame the chaos of payroll, benefits and HR
  12. HOMEADVISOR: Find Trusted Improvement Pros
  13. HUBSPOT: Grow Your Business
  14. INTUIT: Simplify the Business of Life
  15. JORD: Luxury Hand-Crafted All-Natural Wooden Watches
  16. LADDERS: Move Up In Your Career
  17. LEGALSHIELD: Worry Less. Live More.
  18. LISTIA: Sell old stuff. Get new stuff for free.
  19. LOCU: Get Found Online
  20. LYFT: Rides in Minutes
  21. MACBOOK: Light. Years Ahead
  22. MAILCHIMP: Send better email
  23. PINTEREST: The World’s Catalog of Ideas
  24. PLATED: Open the door to a new kind of dinner
  25. QUARTZY: The free and easy way to manage your lab
  26. PICPLUM: Share Your Best Moments
  27. PROVEN: We connect talent people with meaningful careers
  28. ROBINHOOD: Free stock trading. Stop paying up to $10 for every trade.
  29. SALESFORCE: Connect to Your Customers in a Whole New Way
  30. SCRIBD: Read Like You Own Every Book in the World
  31. SKILLSHARE: Classes taught by expert practitioners
  32. SPOTIFY: Soundtrack your life
  33. SQUARE: Start selling today
  34. TARGET: Expect More, Pay Less
  35. THUMBTACK: Consider it done.
  36. TORTUGA BACKPACKS: Bring Everything You Need Without Checking a Bag
  37. UBER: The smartest way to get around
  38. UNBOUNCE: Build, Publish and A/B Test Landing Pages Without I.T.
  39. VIMEO: Make Life Worth Watching
  40. ZILLOW: Find your way home

You might not have heard of all these companies, but their value propositions clearly tell what they offer in a differentiated way.

Are these inspiring value propositions to you? Do they help you write yours?

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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