A brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages to other people. According to Forrester, Zuberance and an infographic from Jay Baer (below), the influence of brand advocates accounts for billions of dollars in purchases for everything from cars […]
Search Results for: brand advocacy roi
11 case studies prove social media ROI for nonprofits
In a tough economy, it’s even tougher if you’re a nonprofit because people have less to give. And people – with shared interests, convictions and passions – drive nonprofits.
10 case studies prove ROI of social media promotions
Coupons are one of the most tried-and-true ways to encourage trial and build sales volume.When they are delivered in social media, they benefit from sharing and the efficiency of available apps, like Wildfire, that cost a small fraction of traditional coupon methods. In my opinion, social media coupons are one of the most effective, affordable and profitable way to build your business and share advocacy simultaneously.
12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It’s a marketing combination that’s here to stay because it aligns with our buying behaviors. 90 times in any given week people mention a specific brand 90% of consumers trust recommendation from people they know; 70% trust recommendations from others even it they don’t know them 83% of consumers share information from […]
9 essential rules to follow for Mobile App marketing
Mobile App marketing Mobile App marketing matters. The number of apps available to Android users is 2.1 million on Google Play and iPhone users have 2 million available apps on the Apple App Store. Mobile apps account for nearly half of global internet traffic and are an important channel to consider for businesses seeking to better communicate […]
7 case studies show social media analytics pay off
If you can’t measure it, you can’t manage it – Peter Drucker
87% of marketers want to know how to measure their return on investment for social media activities (source: Social Media Examiner)
85% use social networks in some way; only 14% tie financial metrics to it. (source: AdAge)
Only 8% of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy)
Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.
Do social media analytics help determine ROI from social media activities? Here are 7 case studies where social media analytics pay off.
6 ways to demystify web analytics fast
“If you can’t measure it, you can’t manage it.” That’s what Peter Drucker said to establish measurement at the epicenter for driving a business. But when it comes to the topic of web analytics, measurements gets very confusing very fast. What does a clickstream, CPC or Bounce Rate have to do with sales? And why so many platforms like Google Analytics, Omniture and Coremetrics that seem to measure the same things?
Case Studies
How we build brands with proven relationship principles and ROI BarnRaisers Case Studies Tyson Foods How a David beats Goliath SITUATION: TortillaLand fresh, uncooked tortillas from Tyson Foods are different from pre-cooked tortillas that contain preservatives. Once consumers try TortillaLand, they swear by their superior fresh taste and say they’ll never go back to […]