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How much does good SEO cost? What the numbers say 0

Posted on June 17, 2018 by Rob Petersen

seo cost

SEO cost is a primary area to understand in any digital marketing plan.

The reason is most people find a website on a search page from their keyword query. Here’s what the numbers says.

  • 51% of website traffic on average comes from organic search (Bright Edge)
  • 33% of organic search traffic goes to the website in the 1st position on a search page (Search Engine Journal)
  • 92% of organic search traffic goes to websites listed on the 1st page of a search page (Chitika)

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

How much does good SEO cost? Growth Ramp surveyed 242 agencies, freelancers, consultants, and contractors who provide SEO services on SEO cost. Here’s what their numbers say.

SUMMARY

  • More SEO services charge on a monthly rate than hourly rate.
  • 62% of SEO contractors surveyed charge $76-$150/hour. But you should not be surprised when an SEO professional quotes you for $150/hour or more.
  • 25% of SEO contractors surveyed charge monthly rates between $1,000-$2,000/month. 23% offer premium, full-service pricing packages starting at $4,000/month or more.
  • 81% of respondents change their rates based on the service they offer.
  • The top three most popular services offered are on-page SEO (82%), keyword research (81.2%), and content creation (76.8%), yet only 2% identify themselves as part of a content agency.

KEY FINDINGS

1. 57% of  agencies and consultants offer a monthly retainer. Aside from the monthly retainers, 22% of SEO service agencies use project/fixed-based pricing and 11% offer hourly rates.

seo cost - payment model

2. 62% of respondents price their services between  $76 and $150, with 76% charging less than $150 per hour. This is similar to other SEO pricing surveys:

Average Hourly Rate % Below $150 Per Hour
Growth Ramp $76-150 75.6%
Credo (2015) $171 70%
Moz (2012) $75-150 80.8%

3. 25% of respondents charge between $1,000-2,000. This is highest single segment but 30% charge $1,000/month. 22% charge between $2,000-$4,000 and almost a quarter (23%) charge more than $4,000 per month. This is consistent with other pricing surveys

 

seo cost - monthly rates

Average Monthly Rates
Growth Ramp $1,000-2,000
Credo $1,885.80
Moz $1,500-2,500

4. Differences in SEO cost is based most often on the type of work that is requested.

seo cost - rate change

5. Most popular services offered include on-page SEO (82%), keyword research (81%), and content creation (77%). seo cost - services offered

6. 31% consider their business as SEO agency/consultancy, 17% inbound/organic agency/consultancy, and 11% are specialty/boutique agencies. Furthermore, 6% are traditional marketing agencies and 11% are web design or development firms. It’s fascinating to consider how many offer content services, while only 2% identify themselves as part of a content agency.

 

seo cost - business type

Henry Foster of Growth Ramp wrote about SEO cost findings from this survey. We thank him and Growth Ramp for their work.

Does SEO cost match your expectations. Are you looking to an agency to put SEO to work for your business?

40 Google Adwords stats to guide your marketing strategy 0

Posted on May 13, 2018 by Rob Petersen

Google Adwords

Google Adwords is the 800 lb. gorilla of digital advertising. And marketers now spend more on digital ads than television advertising.

Consider these stats:

Here are 40 Google Adwords stats to guide your marketing strategy.

  1. 98% of searchers choose a business that is on page 1 of the search they query.
  2. 97% of mobile search spend comes from Google Adwords.
  3. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.
  4. 80% of global internet users are reached by Google Adwords Display campaigns.
  5. 78% of US search revenue is earned by Google.
  6. 78 of local searches on mobile result in offline purchases.
  7. 72% of AdWords marketers plan to increase their PPC budgets.
  8. 70% of mobile searchers call a business directly from Google Search.
  9. 66% of buyer-intent keywords are paid clicks.
  10. 60% of all digital ad spend comes from Google and Facebook.
  11. 52% of people who click on a Pay-Per-Click (PPC) ad go on to call the advertiser.
  12. Over 50% of people who search on Google cannot differentiate Paid from Organic entries.
  13. 50% higher conversions for PPC traffic than organic.
  14. 49% of Google ad clicks come from smartphones.
  15. 48% of digital ad spend is paid search.
  16. 41% of clicks on a search page come from the top 3 Paid Search ads.
  17. 36% of searches on Google are associated with location.
  18. 33% of global digital ad revenue comes from Google.
  19. 33% of all Google search clicks are generated through mobile.
  20. Less than 5% of ad publishers revenue goes to Google and Facebook.
  21. 7.94% is the average click-through rate for an ad in the first position.
  22. 2.19% is the average Conversion Rate for the Home Goods industry.
  23. Over 2 billion bad ads were taken down by Google in 2016.
  24. Over 4 million store visits have been tracked from Google Search Networks.
  25. 2 million publishers use Google AdSense.
  26. 100,000 publishers were removed from Google AdSense in 2016.
  27. 1.2 million businesses advertise on Google Adwords.
  28. 350 businesses advertised on Google Adwords when it started.
  29. 300,000 mobile apps currently serving Google Mobile Ads.
  30. $935.71 is the most expensive keyword on Adwords on a Cost-Per-Click (CPC) basis. It is for “best mesthelima lawyer.”
  31. $135.17 is the Cost Per Action for the Legal industry.
  32. $60.76 is the average Cost Per Acquisition for Google Adwords Display ads.
  33. $59.18 is the average Cost Per Acquisition for Google Adwords Search ads.
  34. $55 per click is the cost of a keyword using the word, insurance.
  35. $6.91 is the Cost Per Action for Dating and Personals industry.
  36. For every $1.60 businesses spend on Adwords, they make an average of $3.00 in revenue.
  37. In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%.
  38. AdWords advertisers can now target by Congressional District.
  39. Amazon is the largest Google Adwords advertiser.
  40. Facebook is a distant 2nd at $36 billion in ad revenue in 2017 to Google at $74 billion.

If you want to know how Adwords and the Google Ad Auction works, below is an infographic that explains it.

Do these stats teach you something new about Google Adwords? Do you think your business benefit from Google Adwords?

how Google Adwords works

30 fascinating facts about personalized marketing 0

Posted on April 16, 2018 by Rob Petersen

personalized marketing

Personalized marketing (or one-to-one marketing) is the implementation of a strategy where companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.

The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual.

Personalized marketing is one of the biggest trends in digital marketing, especially with the interest in artificial intelligence.

Here are 30 fascinating facts about personalized marketing.

  1. 90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing.
  2. 78% of consumers are more likely to be a repeat customer if a brand provides targeted, personalized offers.
  3. 78% of consumers say that personally relevant content increases their purchase intent for a brand’s products and services.
  4. 75% of consumers prefer personalized content.
  5. 74% of online consumers get frustrated with Web sites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.
  6. 71% of organizations use web analytics software for personalization purposes, with 56% saying that their most used personalization technology is a content management system.
  7. 71% of consumers believe that grocery and drug companies’ websites and mobile apps are doing very or somewhat well at delivering personalized experiences.
  8. 68% of companies prioritize personalized content experiences. The most common solutions invested in are: Web Content Management (60%), Email Marketing (53%) and Tag Management (51%).
  9. 66% of marketers personalize their e-mail content by age, compared to 38% who use consumer age data to personalize social media content.
    For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs.
  10. 65% of marketers say they use personalization in e-mail marketing, compared to 18% who are using personalization in mobile apps.
  11. 65% of consumers aged between 18 and 34 cite personalized support as their preferred form of retail personalization, compared to 10% who cite personalized advertising.
  12. 63% of respondents say increased conversion rates as the main benefit of website and in-app personalization, whereas 32 percent cite increased e-commerce revenues as the main benefit of this tactic.
  13. 60% of respondents say that location is one of the key criteria they use when targeting for personalization, with 48% saying that they look at previous visits behavior.
  14. 60% of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial.
  15. 56% of marketers less than 10 percent of their marketing budget for personalized digital communications, whereas 6% of marketers report using 31% to 40% of their budget on personalization.
  16.  55% of consumers feel that Amazon is the best at delivering personalized experiences online, whereas 38% of feel Facebook is best at online personalization.
  17. 48% of consumers say companies using their purchase history for shopping recommendations sent to mobile phones behavior is acceptable to them as long as they could opt out at any time.
  18. 45% of consumers won’t spend time with branded content if it’s not relevant to their interests.
  19. 39% of marketers have seen increases of at least 20% on their most important metric using website personalization technology.
  20. Only 39% of retailers send personalized product recommendations via email.
  21. 32% of consumers expect to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25% of expect to receive a personalized newsletter within one hour.
  22. 23% of marketers find that data quality was the largest obstacle to personalization.
  23. 19% average uplift in sales for brands using personalized content.
  24. 18.8% email open rate for emails with a personalized message as compared to 13.1% without any personalization.
  25. Only 11% of marketers are extremely satisfied with their levels of personalization in web applications.
  26. 10% improvement in click through rates and conversions for email with personalized message.
  27. Digital content is expected to grow 50 times between 2010 and 2020.
  28.  Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.
  29. The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%).

Do these personalized marketing fact have an influence on you? Does your company need help executing personalized marketing?

30 Artificial Intelligence facts separate hype vs reality 0

Posted on March 19, 2018 by Rob Petersen

Artificial Intelligence

Artificial Intelligence (AI) is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

The bulk of the AI development happening today by industry leaders falls uses human reasoning as a guide to provide better services or create better products rather trying to achieve a perfect replica of the human mind. Artificial Intelligence holds great promise for industry.

Where are we today with artificial interaction and where do experts say we will be in the next few years.

To bring clarity, here are 30 artificial intelligence facts that separate hype vs reality.

  1. 85% of all customer interactions won’t require human customer service reps by the end of this decade (Gartner).
  2. 80% of executives surveyed are “eyeing the peaks” and view AI as a strategic opportunity. (MIT Sloan Management Review)
  3. 80% of executives believe AI boosts productivity. (The Motley Fool)
  4. 72% of business leaders believe artificial intelligence is a “business advantage.” (PwC)
  5. 61% of those who have an innovation strategy said they are using AI to identify opportunities in data that would otherwise be missed. Only 22% without a strategy said the same. (Narrative Science)
  6.  61%, regardless of company size, pointed to machine learning and AI as their company’s most significant data initiative for next year. (MeMSQL)
  7. By 2020, 57% of business buyers will depend on companies to know what they need before they ask for anything. This means having solid prediction capabilities with your AI will be the key to keeping your customers. (Salesforce)
  8. By 2020, 57% of business buyers will depend on companies to know what they need before they ask for anything. This means having solid prediction capabilities with your AI will be the key to keeping your customers. (Salesforce)
  9.  When asked about expectations for marketing technology providers to have native AI capabilities, more than 50% of respondents said it was important or a must-have. (BrightEdge)
  10. 44% of executives believe artificial intelligence’s most important benefit is “automated communications that provide data that can be used to make decisions.” (Narrative Science)
  11. 41% of consumers believe AI will make their lives better. (Strategy Analytics)
  12. The impact of AI technologies on business is projected to increase labor productivity by up to 40% and enable people to make more efficient use of their time. (Accenture)
  13. By 2020, smart agents will manage 40% of mobile interactions. (Gartner)
  14. Could you lose your job to AI? According to PwC, maybe. By the 2030s, they predict that around 38% of all U.S. jobs could be replaced by AI and automation. (PwC)
  15.  While only 33% think they use AI-enabled technology, 77% actually use an AI-powered service or device. (Pega)
  16. 32% of executives say voice recognition is the most-widely used AI technology in their business. (Narrative Science)
  17.  When asked about the next big marketing trend, survey respondents identified consumer personalization (29%), AI (26%), and voice search (21.23%). These top three responses, which total 75% of all AI applications, demonstrate that AI is more pervasive and prominent than respondents realize. (BrightEdge)
  18. 20% of business content will be authored by machines by 2018 (Gartner).
  19. Artificial intelligence will replace 16% of American jobs by the end of the decade. (Forrester)
  20. 15% of Apple phone owners users use Siri’s voice recognition capabilities. (BGR)
  21. Only 15% of enterprises are using AI. But 31% said it is on the agenda for the next 12 months. (Adobe)
  22. The largest companies—those with at least 100,000 employees—are the most likely to have an AI strategy, but only half have one. (MIT Sloan Management Review)
  23. In the U.S., only 4.5% of self-reported data scientists or data researchers specifically work as machine learning engineers. (Kaggle)
  24. One AI specialist on staff, with salary and company stock, can fetch compensation of $300,000 to $500,000. (The New York Times)
  25. “Netflix saved $1 billion this year as a result of its machine learning algorithm which recommends personalized TV shows and movies to subscribers.” (StatWolf)
  26. Harvard University has received $28 million to build artificial intelligence as fast as the human brain. (Wired)
  27. Over 16.1 million Amazon Echos and 5.9 million Google Home devices have been sold, according to data collected in June 2017. That means 7% of the population aged 12+ owns an AI-based speaker device. (Edison Research, Voicebot.ai)
  28. By 2018, more than 3 million workers globally will be supervised by a so-called “robo-boss” (Gartner).
  29. By 2018, an estimated 2 million employees will be required to wear health and fitness tracking devices on the job (Gartner).
  30. Heliograf, The Washington Post’s AI writer, created approximately 850 stories in 2016 during the Rio Olympics and the 2016 presidential election. Humanity’s saving grace? Editing and analysis polishing came from human editors. (The Washington Post)

Do these artificial intelligence facts separate the hype vs reality to you? Did you learn something new? Does your organization need help understanding AI?

12 Peter Drucker quotes on marketing and entrepreneurship 0

Posted on March 12, 2018 by Rob Petersen

social analytics benefits

Peter Drucker quotes prove he is the most enduring marketing guru of them all. His quotes and their wisdom are as relevant and applicable today as they were decades earlier when he first said them.

Peter Drucker (1909-2005) was the author of more than three dozen books, translated into almost as many languages. McKinsey Quarterly said: “In the world of management gurus, there is no debate. Peter Drucker is the one guru to whom other gurus kowtow.”

Drucker thought of himself as a loner, as someone well outside the mainstream of management education. “I have always been a loner,” he said once. “I work best outside. That’s where I’m most effective.” While he may thought himself as being on the outside, his succinct truths strike right at the heart of the matter and provide essential direction for today’s marketers and entrepreneurs.

Here are 12 Peter Drucker quotes on marketing and entrepreneurship to inspire and provide direction for you.

MARKETING

Drucker saw marketing as a core responsibility of management. He said that “marketing is so basic that it is not just
enough to have a strong sales department and to entrust marketing to it. Marketing is not only much
broader than selling; it is not a specialized activity at all. It encompasses the entire business. Concern and
responsibility for marketing must therefore permeate all areas of the enterprise.”

 

Peter Drucker quotes #1

Peter Drucker Quotes #2

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Peter Drucker Quotes #5

Peter Drucker Quots #7

ENTREPRENEURSHIP

Drucker identified entrepreneurs as people who see “change” as the standard. “The only constant in life is change.”
He treated both innovation and entrepreneurship in the “new entrepreneurial economy” as practices, decisive duties that could be controlled best in a systematic work environment. Unfortunately for corporate America, the bureaucratic organization structure was not able to sustain an entrepreneurial spirit, and many of the proponents left to start their own ventures.

Peter Drucker #6

Peter Drucker Quotes #8

Peter Drucker Quotes #9

Peter Drucker Quotes #10

Peter Drucker Quotes #12

Do these Peter Drucker quotes on marketing and entrepreneurship inspire and provide direction for you? Are you ready to put them into practice?

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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