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Archive for the ‘Strategy and Brand Building’


9 mobile app trends for 2017 in 1 infographic 1

Posted on December 11, 2016 by Rob Petersen

mobile app trends

268 billion downloads will generate $77 billion worth of revenue according to Gartner in 2017.

Apps are not just built for smartphones anymore. They are needed for homes, cars and commerce. In 2017, there is a huge entrepreneurs and consumers. It’s creating many opportunities for innovation.

What’s in store mobile app trends for 2017?

  1. 2017 will be the year of small businesses developing mobile apps
  2. Location-based services continue to rise.
  3. Integration of augmented reality into utility apps because they make a great couple
  4. Android Instant Apps to become a common trend
  5. Artificial Intelligence has officially gone mobile
  6. IoT Apps integration to continue unchallenged
  7. Application security to be more important than ever
  8. More companies see mobile apps as a way to increase sales, improved customer experience and be competitive in market
  9. Mobile App revenue to soar to $77 billion

Mobile Apps are now available for nearly every task imaginable.

Want to learn more? Here are 7 mobile app trends for 2017 in infographic.

Thanks to Andrew Gazdecki, CEO at Bizness Apps,

Would a Mobile App help your business to increase sales, improve customer experience and be more competitive in market in 2017?

30 stunning stats to develop a strong SEO strategy 1

Posted on December 04, 2016 by Rob Petersen

seo strategy

SEO strategy is a strong way to build a successful business on the internet.

89% of customers begin their buying process with a search engine.

Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It requires resources, tactics and, most of all, a strategy.

Here are 30 stunning stats to develop a strong SEO strategy.

  1. 90% of B2B researchers who are online use search specifically to research business purchases (Google)
  2. 73% of in-house marketers and 76% of US agencies say SEO provides excellent or good return on investment (ROI) (eMarketer)
  3. 72% of marketers worldwide say relevant content creation was the most effective SEO tactic (Marketing Profs)
  4. 72% of all people who perform a local search ended up frequenting a store that was within five miles of them (WordStream)
  5. 71% of B2B researchers start their research with a generic search (Google)
  6. 70% of the links search users click on are organic (Search Engine Journal)
  7. 67% of mobile users will leave a website if they become frustrated with the site’s navigation (Search Engine Watch)
  8. 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  9. 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information (HubSpot)
  10. 61% of marketers from enterprises cite lead generation as a top SEO priority (Conductor)
  11. 61% of consumers say they are more likely to contact a local business if they have a mobile optimized site (BrightLocal)
  12. 60% of all organic clicks go to the organic top 3 search engine results (HubSpot)
  13. 57% of marketers from enterprises cite increased web traffic as a top SEO priority (Conductor)
  14. 50% of search queries are 4 or more words (so target those long-tail keywords) (WordStream)
  15. 72% of marketers say relevant said keyword/phrase research was the most effective SEO tactic (Marketing Profs)
  16. 53% more likely that your website will show up on page 1 of Google if you have video on the landing page (Business2Community)
  17. 48% of consumers start mobile research with a search engine(HubSpot)
  18. 47% of consumers expect a web page to load in 2 seconds or less (Kissmetrics)
  19. 42% of researchers use a mobile device during the B2B purchasing process (Google)
  20. 40% of consumers turn to a competitor’s site after a bad experience. (Google)
  21. 34% clickthrough rate to the website that is in the #1 on desktops (HubSpot)
  22. 33% of search traffic goes to the entry that is the #1 listing in Google (Chitika)
  23. 33% of marketers say relevant link building is the most effective SEO tactic (Marketing Profs)
  24. 30% of mobile searches are related to a location. (Google)
  25. 28% of marketers worldwide say social media integration was the most effective SEO tactic (Marketing Profs)
  26. 25% more clicks and 27% more profits when using organic SEO techniques and a PPC campaign together versus using just one or the other (Business2Community)
  27. 20% of search queries on Google’s mobile app and on Android devices are voice searches (HubSpot)
  28. 18% of local smartphone searches lead to a purchase within a day compared to 7% on non-local searches (Google)
  29. 15% close rate from SEO leads, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate (Search Engine Journal)
  30. As of May 2015, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Google)

Are these stats stunning to you? Do they prove the value of an SEO Strategy? Does your business need help developing one?

11 inspiring case studies of digital transformation 0

Posted on November 27, 2016 by Rob Petersen

digital transformation

  • 88% of companies report they are undergoing digital transformation (source: Altimeter Group)
  • 85% of enterprise decision makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC)
  • 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group)

In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience.

Successful digital transformation achieve these results:

  • CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors
  • COMPETITION: Rethink the competition and build platforms that deliver competitive advantage
  • DATA: Turn data into assets that prove results in real time
  • INNOVATION: Innovate by rapid experimentation
  • VALUE: Judge change by how digital transformation helps create the next business

Since digital transformation doesn’t happen overnight, it also doesn’t hurt to show short term wins along the way.

Need some examples? Here are 11 inspiring case studies of digital transformation.

  1. AMAZON BUSINESS: Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies.
  2. AUDI: Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Moreover, they only stock four cars, reducing the cost of having to hold a large volume of stock that often does not match a customer’s criteria.
  3. FORD: Was structured, in early 2006, as a loose confederacy of regional business centers and IT silos. From 2006 on, they moved forward with clear goals: simplifying the company’s product line, focusing in on quantitative data and quality vehicles, and unifying the company as a whole. On the IT front, Ford slashed the budget by a massive 30 percent. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation. It was all of these measures together that gave Ford the agility and capital to invest in ground-breaking projects such as the much-lauded Ford SYNC and MyFord Touch.
  4. GENERAL ELECTRIC: GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry. GE’s previous solution, Wind PowerUp technology, had already been installed in 4,000 units, and improved turbine efficiency by up to 5%, which translates to up to a 20% improvement in profitability for each turbine; the new Digital Windfarm technology promised 20% efficiency improvements, which could help generate up to an estimated $50 billion of value for the energy industry.
  5. GLASSDOOR: Covered more than 450,000+ companies in over 190 countries and territories. More than 3,000 companies pay to use the company’s branding and recruiting tools (55,000+ free employer accounts). Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.
  6. LEGO: After a period of expansion (1970-1991) LEGO suffered a steady decline (1992-2004) and by 2004 LEGO was close to bankruptcy. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games and mobile applications. LEGO achieved an EBITDA margin of 37.1% in 2014, an increase of 15% since 2007. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.
  7. MCCORMICK & COMPANY: Launched FlavorPrint, an online flavor recommendation tool that visually represents consumer’s tastes. Consumers start with a 20 question quiz about eating habits and food likes and dislikes. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. It has been dubbed “the Netflix for food” for its ability to suggest recipes based on individual’s tastes. FlavorPrint has been such a success that McCormick spun off into its own technology company called Vivanda
  8. MCDONALD’S: Recognized a massive shift in consumer behavior. For example, in 2015, McDonald’s began installing kiosks where customers can quickly customize their hamburgers. One of their more recent undertakings was for the 2015 Super Bowl football championship. McDonald’s used social media to give away products related to the commercials they aired throughout the game. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time. The effort was a success and drew over 1.2 million retweets including high-profile celebrities such as Taylor Swift.
  9. NETSPRESSO: Had the desire with its digital transformation to win new customers, gain a deeper understanding of its customers, and manage complex buying processes. But it was guided by the company’s clear goal: To provide customer’s with the perfect coffee experience. Netspresso’s initiatives are supported by a modern customer engagement solution based in the cloud, complete with network capability. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders. Nespresso’s digital initiatives have proven fruitful. Benefits include greater penetration into new markets, higher sales and user adoption, better sales productivity, and better visibility across the entire engagement cycle.
  10. STARBUCKS: COO Kevin Johnson perhaps sums it up best: “Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty.” The company’s main innovation is their Mobile Order and Pay app. This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer: convenience, line avoidance, and so forth. Coupled with their extensive loyalty program, the app gives Starbucks the perfect venue to up-sell and market to consumers. Furthermore, the app funnels back massive amounts of user data to the company, allowing them to better understand their customers’ habits and desires.
  11. UNDER ARMOUR: Wanted to become much more than an athletic apparel company when they introduced “connected fitness”— a platform to track, analyze and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which is based in Baltimore, was able to immediately recognize a walking trend that started in Australia. This allowed them to deploy localized marketing and distribution efforts way before their competitors knew what was happening.

Does this help explain digital transformation to you? Do these case studies relate to your business? Does your business need help with a digital transformation roadmap?

50 essential facts about Google every marketer needs to know 0

Posted on November 20, 2016 by Rob Petersen

Google

Google is 20 years old this year. The company began as a research project, nicknamed “Backrub,” between Larry Page and Sergey Brin, PhD student at Stanford University. “Backrub” was to find out what web pages link to a given page based on backlinks. The goals was to help make it easier to find citations in academic publishing.

Although they didn’t know it, Page and Brin created the world’s first search engine. Quickly, they were to find out a much larger audience than academics was interested in this advancement.

Today, Google is the world’s largest search engine, video provider and online advertising network. It’s hard to imagine a business that doesn’t rely on the company in one way or another,

Here are 50 facts about Google every marketer needs to know.

  1. 117 billion unique searches occur on Google every month (Search Engine Land)
  2. $74.5 billion is Google’s global revenue; $67.4 billion is revenue from advertising (Statista)
  3. $1.6 billion is how much Google paid to acquire YouTube (CNN)
  4. 6 billion videos are watched on YouTube every month (DMR)
  5. 1.6 billion smartphone users worldwide use Android system (LunaMetrics)
  6. 1 billion unique users each month are on YouTube (LunaMetrics)
  7. 1 billion people use Gmail (DMR)
  8. 1 billion YouTube video are viewed on mobile device every day (DMR)
  9. 500 million Gmail accounts have been created (LunaMetrics)
  10. 10 million to 25 million websites use Google Analytics (LunaMetrics)
  11. 2.3 million searches occur on Google every second (Business Insider)
  12. 1.2 million businesses advertise on Google Search Networks (Wishpond)
  13. $400,000 is the average cost for a YouTube home page ad (Wishpond)
  14. 300,000 mobile apps currently serve Google Mobile Ads (Wishpond)
  15. 57,000 people are employed at Google’s Mountain View headquarters (CNN)
  16. 323 days of YouTube videos are viewed on Facebook every minute (DMR)
  17. 200 factors are taken into account before Google delivers you the best results to your query in 1/8 of a second (Business Insider)
  18. 127 companies have been acquired by Google in the past 12 years (Spinfold)
  19. 88 languages are available on Google (Spinfold)
  20. 40 languages are available on Google Analytics (Pop Creative)
  21. 40 minute is the average time spent on YouTube per session (DMR)
  22. 10 years is how long Gmail has been around (DMR)
  23. $135 is the highest cost per action on Google AdWords which comes from the legal industry (Search Engine Land)
  24. $55 is the most expensive word, insurance, Gongle AdWords (MediaVision)
  25. $7 is the lowest cost per action which comes from the Dating and Personals industry (Search Engine Land)
  26. 10 Super Bowl audiences is the viewership of YouTube (Wishpond)
  27. Searches doubled when Google introduced the “Did you mean?” function (Spinfold)
  28. $2 in revenue is how much businesses make on every $1 of spend on Google AdWords (Wishpond)
  29. #1 search engine in the world; Google also owns YouTube, the #2 search engine in the world (Social Media Today)
  30. 92% of startups use Gmail (LunaMetrics)
  31. 90% of Google’s revenue came from advertising in 2015 (Business Insider)
  32. 80% of the global smartphone market uses Android systems (LunaMetrics)
  33. 75% of Gmail users open their email on a mobile device (DMR)
  34. 72% of marketers plan to increase their Google AdWords spending (Wishpond)
  35. 70% of businesses with mobile phones that list on Google Ads receive a call (Wishpond)
  36. 67% percent of searches in the U.S. occur on Google; 20% of searches occur on Bing (LunaMetrics)
  37. 57% of American kids use Google as their first word (Spinfold)
  38. 56% of internet users Google themselves (Spinfold)
  39. Over 50% of Google searches occur on mobile devices since April 2015 (Business Insider)
  40. 50% of smartphone users in the US use Android systems; compared to 40% for Apple (LunaMetrics)
  41. 50% of mid-sized businesses use Gmail (LunaMetrics)
  42. 50% of business websites use Google Analytics (LunaMetrics)
  43. 40% drop in global internet traffic occur when Google went down once for 5 minutes (Business Insider)
  44. 31% of global digital advertising is controlled by Google (LunaMetrics)
  45. 25% of Americans use Gmail during working hours (DMR)
  46. 20% of mobile queries on Google are voice searches (Search Engine Land)
  47. 20% of Google’s ad revenue comes from the Google Display Network (LunaMetrics)
  48. 0.1% of emails in Gmail are spam (DMR)
  49. Google employs the largest network of translator in the world (Spinfold)
  50. Industries with the highest CPC’s (Cost-Per-Click) on Google Adwords are insurance, banking and legal (LunaMetrics)

Did you know all these facts about Google. Do you find them worth knowing?

The Power of Local SEO For Your Business (Infographic) 0

Posted on October 30, 2016 by Matt Banner

Local SEO

If you’re a business, then you’re most likely already well-versed in digital marketing and possibly even SEO. Those are incredibly important things to know and understand for the online aspect of your business. If you have a physical location or multiple locations, then these things are only the beginning. You also need to be on top of your local SEO efforts.

Local SEO? What’s the difference? Today we’ll look at the concept behind this variation of search engine optimization, followed by some compelling statistics on how it benefits your business. We’ll wrap things up with an infographic that will empower you to make actionable changes today that boost your local SEO efforts.

Understanding and Harnessing Local SEO (Infographic)

Unlike standard SEO efforts, local SEO focuses on the physical location of your business. When you do a search on Google for a local business, store, or restaurant, you’ll notice that the results you see are geographically relevant. These businesses are ranking in this case for location-specific ranking factors.

While it does require a little extra work, local SEO does also benefit from the efforts you’re currently using yourself, or through a digital marketing agency. There are also some compelling statistics to prove how valuable this practice can be:

  • 50% of local mobile searches visit the store within a day.
  • 18% of local searches result in a sale the same day (compared to 7% for non-local)
  • 60% of consumers have used local information in Ads
  • 68% use the “Get Directions” or “call” buttons

Ultimately, ensuring that your local SEO efforts are in place can bring a huge amount of foot traffic to your business’ physical location. Below is an infographic from OnBlastBlog that outlines the exact methods by which you can start implementing local SEO practices into your online marketing efforts.advantage of local SEO?

How do you take advantage of local SEO? Let us know in the comments!

Local SEO

Matt Banner Local SEO

Matt Banner is the Head Honcho at On Blast Blog. He blogs like it’s daily religion. His life is dedicated to help people start their own blog and carve their way through the internet.

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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