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10 inspiring social media case studies in disaster response 0

Posted on September 11, 2017 by Rob Petersen

social media case studies in disaster response

Social media case studies in disaster response show social media as a vital communication vehicle and database to government agencies and communities. And how they use both the networks and technology available in life saving ways.

Consider these facts for people who have survived a disaster:

  • 76% contact friends to make sure they are safe
  • 37% use info on social media to buy supplies and seek shelter
  • 35% post a request for help on a first responder’s Facebook page (Source: Emergency Management)

To view more facts, there is an infographic at the bottom of these social media case studies in disaster response.

Here are 10 inspiring social media case studies in disaster response.

  1. AMERICAN RED CROSS: The Red Cross has been at the forefront of social media case studies in disaster response using its social media accounts to serve communities in an emergency. BLOG: The Red Cross blog covers many topics related to the organization and its mission. During active disasters, the blog is the primary tool for sharing disaster-related information. FACEBOOK: The Red Cross’ Facebook page, which has more than 830,000+ Likes, serves as a community forum for providing information, sharing and discussing current issues, and learning how to take action and donate funds. FLICKR: The Red Cross’ extensive volunteer network operating in many locations provides a substantial database of photos of impacted communities and relief efforts. PINTEREST: The Red Cross uses Pinterest to give visitors the ability to pin Red Cross-related images to their own pinboards and share information through social media platforms.
  2. CITY OF NEW ORLEANS, HURRICANE ISSAC (2012): Early on, reports indicated that Florida would be in the storm’s path during the same week as the scheduled Republican National Convention. As the storm changed its path and headed toward New Orleans, official organizations such as the National Hurricane Center, the National Weather Service, FEMA, and the City of New Orleans used #Isaac and #NOLA consistently on social media networks to clarify alerts and warnings. The New Orleans mayor’s Twitter account was used to respond directly to community members’ Twitter messages and to correct misinformation. Community members posted eyewitness videos and photos of damages and reported utility outages, flooding locations, and road closures. FEMA and the City of New Orleans used this information to plan their response efforts.
  3. CITY OF SAN FRANCISCO: The city uses a text-based notification system, AlertSF, and encourages its Twitter followers to sign up for those alerts and AlertSF subscribers to use Twitter. More information is pushed onto Twitter, such as traffic and weather details. AlertSF is used solely for emergencies because officials do not want to clutter people’s cell phones with messages, Dudgeon said. The city also uses an outdoor public warning system.
  4. FEMA APP: With hurricane season continuing through November 30, the FEMA app is an essential tool to help your family weather the storm, nationwide. Receive weather alerts from the National Weather Service for up to five different locations anywhere in the United States. Learn what to do before, during and after emergencies with safety tips. This is a free app.
  5. MAKE AMERICA SAFER THROUGH SOCIAL MEDIA COMMUNITY: The Make America Safer through Social Media community, led by Hal Grieb of Plano, is collecting the best practices of the different social media tools available, DHS’ Vazquez said.Members of the network can engage in specific forums, contribute to blogs and wikis, post documents, share calendars, and bookmark content from the Internet. Members also have profiles that give details about their accreditations, association memberships, credentials, training, and areas of interest related to job activities, such as social media. “They have a level of trust that we, the government, can verify that the people there are also first responders and have a need to know information” related to emergency management, Vazquez said.“In many ways, it gives [first responders] a social collaboration tool similar to Facebook and LinkedIn,” he said, “but the difference is that this is a controlled environment.”
  6. PORT-AU-PRINCE, HAITI, 2010 EARTHQUAKE (2010): After the Haiti earthquake, hundreds of volunteers around the world, dubbed in the media as “digital humanitarians.” As part of the effort, the volunteers first completed the digital mapping of the country using satellite imagery. An open source interactive mapping solution called Ushahidi Platform was then used to map geotagged Twitter messages and other mappable content from hundreds of other online sources. Another successful venture during the Haiti crisis, the American Red Cross’ charity text message campaign, took advantage of smartphone and SMS messaging technology. The campaign raised more than $22 million for Haiti relief within only a few days of the earthquake, thereby demonstrating the power of mobile technology. The charity’s previous record for a text-based campaign was $400,000.
  7. QUEENLAND FLOODS (2010): Long lasting and intensive rainfalls over large areas of north eastern Australia during the wet season of 2010 led to large flooding in Queensland. Nearly seventy-eight per cent of the state of Queensland had been declared a disaster zone in this example of social media case studies in disaster response. The QPS used Social Media streams during the 2011 flood disaster mostly to get information and warnings out to their following community and the public. They wanted to act as a centralised clearing house for disaster-related information. The need for verified informations two significant boosts of “Likes” on Facebook. The first boost occurred in December 2010 and doubled in number. About 14,000 people followed the QPS Facebook account by the end of December 2010. The second more powerful boost occurred after the flash flooding events of Toowoomba and the Lockyer Valley on the 10th of January 2011, and at the beginning of the flooding of Brisbane on the 11th January. “Likes” of the QPS Facebook page increased from 14,000 to over 160,000
  8. TORONTO POLlCE SERVICE: The Toronto Police Service (TPS) has taken an aggressive approach to social media. By mid-2012, it had trained 300 staff to use networking tools such as Twitter, Facebook and blogs. One example of this strategy emerged when police were conducting a manhunt in a residential community. The suspect was regarded as armed and dangerous; as a precaution, some schools were locked down and homes secured. By following keywords and hashtags (a symbol used tomark keywords or topics), the TPS were able to monitor what the community was saying about the incident. In doing so, they were able to correct misinformation, dispel rumors and provide assurance that police were on the scene.
  9. U.S. GEOLOGICAL SURVEY: The U.S. Geological Survey is developing a prototype site that monitors Twitter feeds to provide scientists with real-time data about earthquakes in this example of social media case studies in disaster response. The goal of the Twitter Earthquake Detector effort is to demonstrate a way to rapidly detect earthquakes and provide an initial damage assessment. TED taps into the Twitter API and searches for keywords such as “earthquake.” It then pulls and aggregates the information, including photographs, to give USGS scientists a map based on the number of tweets coming from a geographic area. That information is useful because there is a time lag between an earthquake and its official verification.
  10. VIRGINIA DEPARTMENT OF EMERGENCY MANAGEMENT (VDEM): Launched an emergency management system — the Virginia Interoperability Picture for Emergency Response — that has transformed how it prepares for emergencies and responds to disasters. VIPER is a geospatial information system-based enterprise platform that integrates with numerous information systems and links with approximately 250 data feeds. It supplies a Web-based common operating picture and numerous analysis tools. Emergency commanders; first responders; and police, fire and government officials can tap into a single information resource to gain an accurate understanding of events.

Do these case studies convince you of the value of social media in disaster response. To help your understanding, here is an infographic of the ways that it is used.

15 eCommerce case studies show big results from small changes 0

Posted on September 04, 2017 by Rob Petersen

ecommerce case studies

eCommerce case studies show how regular audits and improvements to a website produce big results from seemingly small changes.

That’s because most of us now prefer to buy online, especially Millennials. And businesses that make the process easier, simpler and more seamless are going to see the benefits. Consider these facts:

  • 85% of customers start a purchase on one device and finish it on another. (Google)
  • 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. (Big Commerce)
  • 51% of Americans prefer to shop online. (Big Commerce)

Just what happens?

Here are 15 eCommerce case studies that show big results from small changes.

  1. BANDAGES PLUS: Is an eCommerce site that sells compression therapy supplies, bandages, tapes, ready-made kits and more. Bandages Plus serves a unique audience specifically looking for their products. They segmented products into categories that included best sellers, high-margin items and others. The segmentation was reflected in their Paid Search ad campaigns which targeted ads by user groups. The improvements resulted in a 50% increase in both transactions and revenue.
  2. COMPANY FOLDER: Makes custom folders and wanted to remedy their online quote function. This was a vital step in their marketing funnel, so making the process as smooth as possible was essential to ultimately driving more sales for the business. They took a cumbersome single step process with lots of options and broke it up into a multi-step bite size process. Doing this resulted in a whopping 67.68% increase in total quotes.
  3. DIAMOND CANDLES: Is a company that features rings beneath the wax of its candles. By utilizing customer-contributed photos on its Facebook page, Diamond Candles upped conversion rates and attracted more than 290,000 new Facebook fans.
  4. DIVA: Is a fashion retail chain based in Australia with more than 160 stores worldwide. Slow load times and functional obstacles created challenges for conversions among eCommerce case studies. Site improvements were implemented such as: 1) Removing obstacles and diversions to the Shopping Cart when the user wanted to keep shopping, 2) speeding up the site via site enhancements and Google Page Speed Service and 3) improving social sharing and proof. The results was average revenue per visitor was up 92%
  5. EDIBLE ARRANGEMENTS: Offered customers a same-day delivery option but people weren’t taking advantage of the offer because they didn’t know about it. To educate customers about this option they significantly increased visibility with a large banner in an extremely prominent position on the homepage, just below the navigation bar and featured a countdown timer to the deadline for same day delivery. It was impossible to miss or misunderstand. What is the result of this simple countdown feature among our eCommerce case studies? An increase in same-day sales by 8%.
  6. ENVELOPES.COM: Wanted to see if they could “rekindle the flame” and land some sales from hot leads using target followups. So they tested out email sends at two alternate time lapses post cart abandonment; the first group sent the following morning at 11 am and the second group 48 hours post cart abandonment.  Although both did well, the emails sent 48 hours later delivered the best conversion rate and sales with: 1) An open rate of 38.0%, 2)  a click-through rate of 24.7% and 3) a conversion rate of 40.0%
  7. EXPRESS WATCHES: Debated whether to communicate a lowest price guarantee versus a stamp of authenticity on their website. They tested variants with both, each telling a different story about the clientele: bargain hunters vs aficionados. The results were pretty surprising. By labeling the site with a badge of authenticity, Express Watches saw an increase in online sales of 107%. A huge differential from the price based messaging, simply from a little seal of authenticity.
  8. HOUSEPLANS.NET: Is an eCommerce site that sells ready-designed house plans direct to consumers. The audit revealed some issues that could be addressed with a thorough link audit and cleanup. A Content Audit found opportunities to improve the site quality as a whole and clean up indexation in Google. That process involved pruning underperforming content on the site, which turned out to be close to 80% of all product pages. This resulted in a 434% increase in organic traffic revenue over the previous year.
  9. LILGADGETS HEADPHONES: Sold its headphones exclusively on Amazon. The idea was to offer parents a choice they didn’t previously have in the children headphones market — a simple and clean look with amazing sound and premium components. But to stand out and create a competitive advantage, Lilgadgets needed to build a brand, which meant developing a site of their own. They made sure to offer a custom checkout experience where customer could see where they were in the process and what was left to complete. The result was: 1) A 38.3% lift in peak conversions, 2) an average conversion rate of 8% and 3) conversions have risen despite advertising campaigns that have increased site traffic by 80%.
  10. MODERN COIN MART: The self-described “Modern Coin Superstore” added a simple trustmark to its eCommerce site to ease customers’ anxieties about the purchasing process. A tiny graphic produced monumental results among our eCommerce case studies, boosting sales conversions to 14%.
  11. PAPERSTONE: Is a small paper company that competes with large brand big box stores like Staples and Viking. With most people defaulting to the brands they know best, Paperstone needed to find a way to leverage their strengths against the competition; lower prices.
  12. RADICALGOLFCARTS.COM: Is an eCommerce store selling aftermarket golf cart parts and accessories. They overhauled their website with changes such as: 1) Fix a SSL Certificate Issue on the site, which caused some browsers to prompt users in the cart with a warning the site was susceptible to hackers, 2) use a Favicon, the little icon seen at the top of tabs and in browser bookmarks is the unsung hero on online branding and conversions, 3) increase the presence of Free Shipping on the site and 3) elevate the presence of Trust Factors in the Cart and Checkout. When the pieces came together, sales were up 66%,
  13. TOTAL HOME SUPPLY: Is an eCommerce site that specializes in selling products for private homes and businesses, such as air conditioners, heaters, fireplaces and appliances, as well as other home and business needs. There was no call tracking to determine where conversions were coming from, and lack of tracking made it hard to determine the full value of their ad campaigns. Call tracking was implemented to better understand conversion. The call tracked increased cost 9%, but revenue increased 199%.
  14. UNDERWATER AUDIO: Had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. When they noticed this leak they decided to get to the bottom of it. The new version did away with the data tables, streamlined the text, and put everything above the fold. The redesigned page had an increase in online sales of 40.8%
  15. WINE ENTHUSIAST: Put content into play to earn trust with consumers. The company’s website features wine reviews, articles and videos to help build an audience. The content helped yield a 50% increase in monthly email opt-ins.

Do these eCommerce case studies convince you of the big results possible from small changes? Does your eCommerce business need to be examined to see you can improve?

Facebook Ads and Google Adwords: 9 key differences to know 0

Posted on August 28, 2017 by Rob Petersen

facebook ads and google adwords

Facebook Ads and Google Adwords account for 57% of all digital ad spend in the U.S. this year. And 74% of growth in all U.S. ad spend.

Facebook Ads and Google AdWords are both huge networks with massive reach. And they don’t require a particularly big investment by any business to prove if they produce results.

If your business advertises or plans to advertise on the internet, Facebook Ads and Google Adwords are going to be players in your media plan.

The best solution is to get experience with both. There are some areas where one does better or work differently than the other.

Here are 9 key differences to know between Facebook Ads and Google Adwords.

  1. REACH: Facebook has over 1.6 billion users, and Google has about 77% of global search volume. With over 180 billion Google searches per month, the potential reach of Google Adwords is far higher than that of Facebooks.
  2. TARGETING: Google doesn’t know people like Facebook does. Knowing what you Like, who you Like, who your friends and followers are and what you share has big advantages. On Facebook, you can choose the audience for your ads by using filters. They allow you to target your audience by demographic, interests, behavior and geography. Google Adwords, can trigger ads based search terms, affinities, topics of interest and geography. But Google can’t see what users “Like” or follow, nor can Google see data from their personal profile.
  3. AD CREATION: Facebook ads are created around what people like; Google Adwords around what they search: the Facebook ads creation process is different from AdWords. You target interests and behaviors with Facebook Ads. You target search phrases and needs on Google Adwords.
  4. COST PER CLICK (CPC): Facebook Ads on average cost less than Google Adwords. The average CPC on Google Adwords is between $0.35 to $5.00 with some industries like insurance as high as $54.17. With Facebook Ads, CPC’s are generally under $1.00 with retail industry averages at $0.45.
  5. CUSTOMER SUPPORT: Google Adwords is much more personal than Facebook Ads. Google Adwords has a support desk where a person can help you through the set up of your campaigns, explains resources, provide suggestions or act as sounding board. If your ads are having approval issues, their customer support people can tell you the reason. With Facebook Ads, although the dashboards are clear and easy to use, there is no personal support or interaction.
  6. BRANDING: Google Adwords has stronger branding opportunities. With AdWords, a click takes you to a company’s landing page, where branding, design and sales copy send a strong signal to the user. Google Adwords also has option to hype brand name in ads and use ad extensions to provide additional links to a website or callouts explaining other benefits to the brand that are not mentioned in the ads.
  7. SOCIAL PROOF: Facebook Ads own this area. On Facebook, you can see who Likes your ads, shares your ads and comments on your ads. Since 55% of consumers use Facebook to learn about brands the validation of others can be a very persuasive influence.
  8. ANALYTICS: Google Adwords is a more end-to-end solution. With Google Adwords, your ads can be linked through Google Analytics to determine the direct effect your advertising to desired action on your website and to understanding the consumer journey of your visitors to your website.
  9. ROI: As with any marketing strategy you’ll need to consider your return on investment. Google Adwords has a higher average conversion rate than Facebook ads. The average conversion rate on Google Adwords is 2.35%. On Facebook Ads, it is between 1-2%.  Since conversion rate is one of the strongest precursors  of ROI Google Adwords can be used to more precisely show ROI than Facebook ads.

Given the growth rate of Facebook Ads and Google Adwords, our advise for and digital advertiser is to get experience and understand the benefits of both for your business.

Do these key difference help explain Facebook Ads and Google Adwords to you? Does you need help determining how Facebook Ads and Google Adwords can produce results for your business?

 

 

 

9 surprisingly simple steps to social selling success 0

Posted on August 21, 2017 by Rob Petersen

social selling success

Social selling success is giving your target prospects information that they value, appreciate and remember so you distinguish yourself from your competition and gain their attention and trust.

Although rewards are great, most salespeople are still  in the dark about how to effective use of social media for sales.

  • Only 26% of salespeople say they how to use social media to sell.  (HubSpot)
  • 31% of reps incorporate social media into their sales process. (HubSpot)
  • 78% of reps who use social selling practices outsell their peers. (PeopleLinx)

Technology has changed but human nature hasn’t. Social selling success but the social before the sell but still requires the key skills most salespeople have been trained for:

  • Business Acumen
  • People Skills
  • Social Skills
  • Social Media Savvy

Here are 9 surprisingly simple steps to social selling success,

BUSINESS ACUMEN

1. IDENTIFY YOUR TARGETS: Social networks are also search engines. Start with some research. Go to Twitter, Facebook, LinkedIn, YouTube or any social network where customers hang out and explore names in the search box. Use it see the profiles of customers, prospects, industry leaders, companies, professional groups and events. Look at their number of followers, Likes, connections and members. Create a list of the people you believe would be in your best interest to track and follow.

2.BUILD YOUR AUDIENCE: Start following, Liking, connecting and joining. In very little time, you’ll have an audience. This is going to be one of your most important social media assets. You may even want to use a monitoring tool like HootSuite or TweetDeck to see what your audience is saying, what people say about you and what your most important customers, prospects or competitors. If you build an audience, a certain percentage is going to become customers.

PEOPLE SKILLS

3. PRESENT YOURSELF WELL: Fill out your profiles on social networks. Takes advantage of all the fields. Use photos that look professional and friendly. Tell your story in the allotted character so it is clear who you are, what you do and why people should find you interesting and like you. Almost everyone should be on Facebook, Twitter and LinkedIn – that includes lawyers, finance companies and pharmaceuticals.

4. JOIN IN THE CONVERSATION: According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

SOCIAL SKILLS

5. GIVE VALUABLE INFORMATION AND ADVICE: Create posts that you want your followers to see. Provide information that shows why are you in business and how you serve people. Give advice that can solve problems. Use URL shorteners to link to articles. Include images and videos. 4X as many consumers would prefer to watch a video about a product than read about it. Identify messages on a specific topics with hashtags to increase reach and relevance. Don’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them when they respond or share to what you’ve written.

6. SHARE INFORMATION AND SUCCESSES OF OTHERS: Sharing can be just as effective as creating your own content in bringing value to others and growing and nourishing  relationships. 78% of people share information online because it lets them stay connected to people they may not otherwise stay in touch with. 68% share to give people a better sense of who they are and what they care about. 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. Since it’s relatively easy to pass along good information and advice from peers, get in the habit of doing it.

SOCIAL MEDIA SAVVY

7. BE IN THE RIGHT PLACE AT THE RIGHT TIME: If you’ve been following our advice, you probably already have a sense of when your audience is on their social network pages and when your content is shared. Tracking tools like HootSuite and TweetDeck, discussed earlier, show when your audience is most active. They can also be used to schedule your posts in advance for the days and times when your audience is most active. Below is an infographic from Contently showing what are the best days and times to post on social networks.

8. MEASURE AND MANAGE: See how you are progressing and what is creating business value. Avinash Kaushik of Google has an effective way to determine the business value of social media efforts called Conversation, Amplification and Applause. Simply put, Conversation is the # of conversions that come from your posts. Amplification is the rate that your content is shared and commented. Applause is how fast your audience is growing.. These categories are not mutually exclusive and the benefits range from awareness to sales.

9. KNOW WHEN TO TAKE IT OFFLINE: Most sales still do occur offline. By this time, you have reached key targets and gained their attention and trust, messaging tools are available of all social networks to reach out when the time is right. If you’ve done social selling right, you’ve distinguished yourself so your audience would be willing to engage with you and help you out.

Do the steps to social selling success seem simple enough to you. Do you need help taking your social selling success to the level it should be at.

social selling success - infographic

9 motivating mobile apps marketing case studies prove ROI 0

Posted on August 14, 2017 by Rob Petersen

mobile apps marketing

Mobile apps marketing is a must.

The Apple App store now has close to 2 million apps while Google Play has over 2.2 million apps.  For most businesses that build an app, they won’t come without mobile apps marketing. Consider these facts.

  • 25% of installed apps are never used. —Google
  • 26% of installed apps are abandoned after the first use. —Google
  • 51% of companies measure user engagement and return on investment (ROI). —Adobe and Econsultancy
  • The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
  • Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google
  • 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey

Who’s doing mobile apps marketing right? Here are 9 motivating mobile apps marketing case studies that prove ROI.

  1. ARGOS: A digital retailing leader, wanted to deliver a truly multi-channel experience, encompassing a website, mobile-optimised site, iPhone app, iPad app, and Android phone and tablet apps. The multi-channel journey capabilities mean that customers can now have 14 combinations of order and fulfillment to suit their needs; they can easily start their journey in one place and pick it up in another. Multi-channel sales penetration increased to over 50% of total sales, with Argos.co.uk receiving 440m visitors per year. The internet accounted for 42% of total company sales and ‘Check and Reserve’ was Argos’ fastest growing channel. The iPhone app has been downloaded over 2,500,000 times, the Android app over 625,000 times and the iPad app over 450,000 times.
  2. ASDA: British supermarket chain Asda is the UK’s second largest chain by market share, and has more than 500 UK stores. The retailer’s objective was to meet the growing use of mobile by building an app that made shopping quicker and more convenient for its customers. Customer feedback showed that customers wanted an app that was simple and easy to use, so the resulting design included a recipe finder, barcode scanner, and a store locator.  Mobile now accounts for 18% of all ASDA grocery home shopping sales – 90% of this from the app. Asda app shoppers are twice as likely to become loyal, repeat customers. Shopping frequency for mobile is 1.8 times higher than desktop.
  3. BEJEWELED: Is the name of the series of tile-matching puzzle games created by PopCap Games. To generate campaign awareness, Bejeweled recruited top Instagram influencers to share photos of themselves playing the game under the branded hashtag #shinyplace. Bejeweled launched the Instagram marketing campaign on May 10th, the game’s rank on the Apple’s top-grossing U.S. iPhone games chart has climbed from 454th to the 135th. Bejeweled rose from the 702nd to the 182nd top-grossing app on the U.S. Apple App Store during that same time-frame.
  4. CUMBERLAND FARMS: With over 500+ retail stores and gas stations located across the Mid-Atlantic, Cumberland Farms today is one of the largest privately held companies in the world, Revenues are over 16+ billion annually. With so many locations and over 6,000+ employees, trying to compile and organize the data from each store in a timely manner was becoming almost impossible. By developing a Cumberland Farms app for employees, Cumberland Farms has collected well over 145,000 digital reports and reduced their paper costs by $11,000 per year. They also saw a full return on their investment within 6 months of fully deploying to their field teams. All of this, as well as their dramatic increase in productivity, lead to their recurring ROI of over $400,0000.
  5. JANSSEN (PSORIASIS 360): Launched a mobile phone app to help psoriasis patients track the severity of their condition. The index helped them know when to seek professional care and allowed their medical professional assess to the severity of their patient’s condition. Janssen also opened a Facebook page, which they moderated for regulatory reasons, to let patients tell personal stories and had over 30,000 posts and comments. According to Janssen, the investment in the mobile app overachieved ROI but more important delivered the right therapy to the right patient at crucial times.
  6. MARRIOT: Wanted a marketing app to help distinguish its steak restaurants, Gillray’s Steakhouse & Bar, from others and to open up possibilities through mobile reach. The app was intended to give interesting and useful information to lovers of steak and gin. It also allowed users yo book tables and see special deals and updates. The app has had over 1,500 downloads in 60 countries and 27,000 screen views. Over 60% of users return to the app multiple times and users access an average of 11 screens per session showing strong engagement with the content.
  7. MCDONALD’S: Designed a ‘restaurant finder’ app to enable consumers to find a late-night McDonald’s because two-thirds of its restaurants close at 11pm. McDonald’s employed location-based technology and geo-targeted above-the-line messaging, to avoid sending potential customers to a locked door. The app has been downloaded 1,300,000 times. When the sales uplift was calculated, the campaign delivered an ROI of 2:1.
  8. PROVIDENCE: Providence Anesthesiology Associates (PAA) is a team of 60+ anaesthesiologists providing care for over 100,000 patients each year at 19 locations in the US. The initial app created by PAA is a dashboard capable of pulling in all the different internal resources that might be required by clinicians and employees into one place. This gives one centralized point of access to all the documents from the internal cloud storage solution as well as from internal mobile sites including surveys and data collection. The PAA mobile app is now used by all PAA physicians.
  9. STARBUCKS: About 21% of Starbucks transactions are done by mobile app with 11 million signed up. But this amount of sales volume doesn’t happen by itself. To stay top of mind with its audience, Starbucks employs: 1) Special offers, 2) loyalty program, 3) messaging and notifications, 4) mobile order and pay and 5) personalization. A by-product of these mobile app marketing tactics is a wealth of data they get about their audience to improve their mobile apps marketing.

Do these case studies prove the ROI of mobile apps marketing to you. Do you need help with the marketing of your mobile app?

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