Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...
3 reasons Google Instant starts a people's revolution in SEO (with a little help from Bob Dylan)
Search Engine Optimization (SEO) plays an important role in helping understanding how people behave. It's a very precise tool for examining...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...
How a community brought a brand back from bankruptcy
Believe it or not, in the mid 1980's, Harley-Davidson was facing bankruptcy. BACKGROUND Founded in 1917, Harley flourished during World War...
100 ways to measure social media
Social Media Examiner in their 2010 Social Media Marketing Industry Report says the #1 question people ask is "How do...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...