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31 strategy tips for your blog in 2011 (thanks to #blogchat) 7

Posted on January 04, 2011 by Rob Petersen

If you want to know the value blogs have for a business, company, brand and your personal brand, consider these facts:

  • 95% report higher search rank due to their blog
  • 55% drive more viewers to their website
  • 45% see revenue from their blog
  • Positive company perception increase by +36% if their website has a blog
  • #1 social channel for gaining trust

(Source: comScore, Neilsen, eMarketer)

If you want to bring out the best in your blog in 2011, consider #blogchat.  For those  of you who don’t know, #blogchat is a Twitter Chat that occurs every Sunday at 9 PM ET.  It attracts some of the best bloggers in the country who, for an hour or more, share ideas, support and have fun with one another.  It’s the #1 Twitter Chat and one of the strongest communities in social media.

#blogchat is hosted by Mack Collier.  It doesn’t matter where you are in your blogging life cycle; Mack makes you feel welcome.  Whether you’re a newbie or someone who been blogging for years, thoughts and ideas are equally shared and appreciated.

Last Sunday night’s chat was a great case in point.  The topic was strategy and goals for your blog in 2011.

Here are 31 strategy tips for your blog in 2011 (by author) that came from that #blogchat.  They were thought valuable enough, they were shared (re-tweeted) multiple times in the hour.

BEGIN FROM WITHIN

  • The biggest Q you need to ask before you goal-set: Why am I doing this in the 1st Place? @Starbucker
  • To create a blog strategy, 1st know 1) why you blog 2) for who 3) what you want from it (income? conversation?) @tiasparkles
  • Success criteria for my blog? Simple. I hope I enjoy it as much then (12/31/11) as I do now. Purely subjective/qualitative @japhychron
  • Blogging is supposed 2 be personal otherwise it’s a website @moondustwriter
  • Consider why you blog: Are you a business owner with a blog, or a blogger who owns a business? Big difference @sueyoungmedia
  • Your blog should reflect 90-95% of your personal brand @dgupta5150
  • Most blogs fail because they never get started. Paralysis by over analysis @dgupta5150
  • When you ask yourself what really matters, goals + strategies become easy & clear @TiaSparkles

GIVE AND OTHERS WILL GIVE BACK

  • Ask your audience what they want to know!  There are an unlimited number of perfect blog topics waiting to be tapped @chrisgarrett
  • Spend a 1/3 of your time writing your own blogs and 2/3′s reading and recognizing others’ blogs @robpetersen
  • Those you make time for are more likely to make time for you (and your blog posts) @RobertPickstone
  • I have found commenting on related blogs is my best way to grow audience @GinaMarieWisdom
  • When seeking out other blogs…is it your goal just to comment or really read, connect, and build relationships? big difference @bobbyrettew

CREATE GREAT CONTENT

  • You may not be a “thought leader” but your experiences/expertise/knowledge can be huge value to others @sueyoungmedia
  • Keep a list of topics & just write them down everytime you have an idea @skooloflife
  • Remember, every post could be the first post of yours someone reads. Make it a goal for every post to be amazing @allison_boyer

CARE ABOUT YOUR COMMUNITY

  • Don’t care bout building numbers ..care about building a community of readers that will ACTUALLY read my blog @ginamariewisdom
  • 100 who engage is better than 10,000 who don’t know you or care to @ArtseyC
  • I hope that by end of 2011 I have 10 – 15 blogger friends who all promote each other @SoloBizCoach
  • I think if you create a killer community, they will care enough to support you & spread the word about your services @sheneeh
  • Comments are 1) community 2) valuable feedback 3) source of insight 4) future blog topics 5) social proof @chrisgarrett

GENERATE BUSINESS

  • If you want your blog to generate business for you (directly on the blog, or indirectly) then WRITE THAT DOWN, then work backwards @mackcollier
  • Remember to make your business goals align with your personal ones or you have internal battle-> Excellent! Funny to still see folks say “Money is not my goal” wondering what world they live in so I can move there @prosperitygal
  • My strategy is to make money because of my blog not from my blog. I see it as very different @BillBoorman
  • Have two simple goals for my blog this year: 1) tell my story 2) tell my clients stories – that is it @bobbyrettew
  • Since when did making money equal a prob with integrity? Unless you’re all homeless, you’re making money, right? @chrisbrogan
  • If you just measure visitors, that won’t help you much, you dont want more visitors, you want more clients @mackcollier

INSPIRE

  • Here the bottom line: Be useful be relevant be helpful be interesting focus on the people and forget about the numbers @amoyal
  • Not every reader is looking for community. Most want information. Be informative = attract reader @gigigriffis
  • Best way to make money is helping others achieve their goals @chrisgarrett
  • My rule of thumb: Seek to be helpful, first. If the post is doing that, hit the publish button @Ribeezie

These tips apply to blogs.  But they also apply to social media.  Maybe, they’re even a good approach to life.  Are they worth considering to you?

Is social media a threat to e-mail marketing? Not anytime soon. 22

Posted on August 19, 2010 by Rob Petersen

The Tweet (and Re-Tweet) I received most this week originated from Sunday’s #blogchat on Twitter with Mack Collier and his guest, Chris Brogan.  In this #blogchat, there were over 4000 tweets from 800 contributors to 1 Twitter site in 1 hour.  It was a speed that would make Evelyn Wood dizzy.

The Tweet/Re-Tweet was: “93% of people opt into msgs via email versus 19% in FB and 5% in Twitter (I might be wrong on FB but it’s less than 30%).” In a related tweet, e-mail was referred to as the “#1 social network.”

Touche e-mail marketing.  Too bad social media.  If you thought social media was a threat to e-mails, think again because:

  • The gap is huge
  • E-mail marketing is a 1-to-1 relationship vehicle; social media is 1-to-many
  • The opt-in numbers suggest subsequent actions such as requests for more information, conversion and, of course, sales will be much, much greater with e-mail than social media

But, is this a competition or a collaboration?  Another perspective is it’s a sign of progress because:

  • E-mail and social media are now part of the same relationship marketing consideration set
  • One builds off the other. E-mail often works off a list of known customers and prospects; social media adds incremental outreach, new leads and brings out advocates
  • Duplication adds frequency, essential to getting someone to take action
  • Opt-in progress of social media is encouraging considering its relative newness as a marketing channel
  • Using both is going to give reach and impact a boost

According to comScore, Facebook now draws 145 million unique visitors monthly and Twitter gets 24 million uniques per month; 29% who use the service for retail purposes.  So, even though the opt-in percentages are much smaller, the reach potential is substantial.

Since people took an interest in this issue, do you have a particular opinion?  Do these numbers surprise you?  Do they cause you to choose one over the other or show the value of integration?

If you don’t know about #blogchat, it’s about the best hour you could spend on a Sunday evening.  It’s at 9 pm EST on Twitter at #blogchat.  And Mack does a great job, both as host and giving great value to his audience.  If you don’t know about Tweet Chats, they’re a great source of learning, networking and are usually good fun.  Here’s a brief definition.

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    BarnRaisers is a full service digital marketing consultancy and agency. We build brands with proven relationship principles and ROI.



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