- 81% of marketers use email for lead generation (source: Marketing Sherpa)
- 60% of marketers believe email marketing produces positive ROI (source: Litmus)
- $1 spent on email marketing returns $44.25 on the investment (source: Experian)
These and other statistics show email marketing is a very worthwhile investment. As the numbers and chart show, most marketers see the return. Plus, it’s gratifying to build an audience that looks forward to hearing from you.
How do you create an email list that builds your brand? The most important requirement is quality content, relevant to your audience.
If you’re up for the task, here are 23 tips to a create a killer email list that builds your brand.
MAKE IT SIMPLE TO SUBSCRIBE FROM YOUR WEBSITE
- PUT AN EMAIL “SUBSCRIBE” BOX “ABOVE THE FOLD.” The best place is the upper right. They are easy to install from any email marketing service like Constant Contact, Mail Chimp or iContact.
- OFFER SOMETHING OF VALUE: Provide an incentive like an offer, free trial, video or eBook. This site offers a free eBook, 166 Case Studies Prove Social Media Marketing ROI. 90,000+ people have downloaded it. If you download it (no information is required) and like it, please consider subscribing to our email through the subscribe box right about it.
- CONSIDER POP UPS BOXES AS VISITORS ENTER OR EXIT: I’m not the biggest fan of Pop-Ups because they can scare away new visitors, but, as the chart above shows, I’m wrong. They also can be timed as visitors come or go and are relatively easy to install as a plug-in.
- SUBSCRIBE VIA COMMENTS: When someone comments on your blogs, why not ask if they would like to subscribe to your email. If they value your content, most generally want to continue to hear from you.
- SUBSCRIBE VIA CHECK OUT: If you sell products on your website, give customers the option to continue to receive news, offers and other relevant information at check out.
- KEEP INFORMATION REQUESTS SIMPLE AND VERY BRIEF: Even just an email address often reveals a lot, so limit the amount of information you request to get the maximum number or responses.
REACH NEW AUDIENCES WITH RELEVANT CONTENT
- DO GUEST BLOGGING: Gain some attention by blogging on websites that attract the audience you’re seeking. I guest blog for Mike Moran’s Biznology and Mark Shaefer’s Grow blog. We teach together on the MBA Faculty of Rutgers CMD. We’re colleagues, not competitors, and share similar audiences.
- REGISTER WITH A BLOG SEARCH ENGINE: To reach people who are searching on your particular topic, you can register for Technorati and Alltop. This website is registered with the latter for both Marketing and Social Media.
- RUN A WEBINAR: Participate in a webinar or run your own. Invite a guest. Promote on their email list as well as yours. Offer sponsorships for the webinar to gain additional email lists. Here’s an example of a webinar BarnRaisers conducted with Biznology, 12 Myths vs. Reality on Search Engine Optimization (SEO).
- FIND SUBSCRIBERS OFFLINE: Don’t focus only on online followers. Potential sign-ups are people you meet at events and trade shows.
- RUN AN ADWORDS CAMPAIGN: Do some keyword research to see if your newsletter is a good match for search queries, even get free Google AdWords credits. Measure through the Google Analytics for your website.
- ADD A QR CODE TO SUBSCRIBE ON YOUR BUSINESS CARD: Or your print marketing collateral that people can scan on their smartphones to opt in to your email database. 64% of decision-makers read their email via mobile devices (source: TopRankBlog)
- ASK YOUR CURRENT EMAIL SUBSCRIBERS FOR HELP: You could segment to ask current subscribers (e.g. highest open rates, longest subscribers or highest click rates) or you could ask your whole list. Just ask: Did this help you?
HAVE FANS HELP BUILD YOUR LIST
- ADD AN EMAIL APP TO YOUR FACEBOOK PAGE: Use a Facebook app like ShortStack to enable you to ask for people to join your email list on Facebook.
- RUN A SWEEPSTAKES, CONTEST OR GIVEAWAY ON YOUR FACEBOOK PAGE: There are many promotion apps for sweepstakes, contests and offer on Facebook. Some we recommend are Heyo, Strutta and WooBox. They all require email addresses on the entry form and an opt-in to receive email newsletters
- DO “FAN GATING” FOR YOUR GIVEAWAY: Many of the promotion app require “Fan Gating” where entrants have to “Like” your Facebook page to participate. This also helps email subscriptions.
- LINK FROM YOUTUBE VIDEOS: At the end of each of your videos, make sure you have an end card and a linked annotation to your website to join your list.
- PUT PRESENTATIONS ON SLIDE SHARE PRO: The premium version of Slideshare offers a Pop-Up Box to capture emails and leads. Slideshare is often underrated but can be very effective for not only creating attention about your blog but capturing leads.
- CREATE A TWITTER CAMPAIGN: Promote an offer like an eBook or a free resource to your followers that requires an email address to redeem
- TARGET OFFERS ON YOUR LINKEDIN COMPANY PAGE: Or in appropriate LinkedIn Groups, or recommend an offer as the answer to someone’s question in LinkedIn Answers.
- USE PINTEREST TO PROMOTE OFFER: Pin useful information to generate new leads and grow your email list.
- PROMOTE OFFERS AND EMAIL SIGNUP ON GOOGLE+: Make use, through your Google+ Business Page, of your Google+ updates and your Google+ about section for email subscriptions.
FOR ALL OF THE ABOVE
- JUST ASK: You’d be surprised how many opportunities to grow a list are missed simply because no one thought to ask.
Do these tips help you? Did they teach something new? Would you consider subscribing to our email or sharing this blog post with a friend or colleague?