"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...
5 simple steps to starting a blogger relations program
Blogs work because they are a dynamic source of content. They are the ideal vehicle for use of a brand's...
7 best practices digital agencies should be doing
If you have a business that relies on advertising, did you know digital is the only media channel showing growth...
What 10 celebrities on Pinterest tell us
Celebrities give social networks credibility. A driving factors of Twitter in its early days was celebrities like Ashton Kutcher, Kim...
9 case studies where social media took out the middleman
Build it or buy it? This is a foundaional question for any business, especially as it relates to marketing and...
10 case studies prove ROI of SEO
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the "natural,"...
12 case studies prove social and traditional media work better together
It makes sense social and traditional media would work better together but, as with any new form of marketing, social...
21 experts show and tell how they define Social CRM
Social CRM (Customer Relationship Management) marries mass, word-of-mouth reach and personal interactions with the principles of a sophisticated and software-based...
42 reasons every brand needs a content marketing strategy in 2012
The spark that keeps the customer relationship alive is relevant content. It's the simplest and most fundamental way to create...
6 foundational faults with Klout
When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...