How to build a strategy for social influence in 8 steps 0

Posted on January 18, 2015 by Rob Petersen

 

 

social influence

  • 78% of people say companies’ social media posts impact their purchase decisions
  • 71% are more likely to make a purchase based on social media referrals
  • 25% of social media users have purchased a product after sharing it or marking it as a Favorite on Facebook, Twitter or Pinterest (source: Digital Information World; an infographic from invesp is below)

These facts show social influence plays an important role in our purchase decisions.

Social influence is a reason companies turn to social media. But, to get desired results, there has to be a strategy: A roadmap with guiding principles that defines a plan, actions and measurements to achieve success.

Is social influence a reason your business is in social media? Do you have a strategy?

Here’s how to build a business strategy for social influence in 8 steps.

  1. DO RESEARCH TO IDENTIFY INFLUENCERS: Find out who is talking about your brand, industry or key topics. Start with social listening tools like HootSuite, or Topsy using keywords. Look at their website rank, audience and links through Alexa: influence with Klout; measure the size of the social network followings. Assemble a list of dozen or more potential influencers to begin building key influencer relationships.
  2. ESTABLISH RELATIONSHIPS BASED ON SHARED VALUES: Whether you pay influencers or rewards them with your own products and services, the basis of the relationship has to begin with shared values. Kim Kardashian is reported to get $25,000 a tweet for Armani. I guest post on websites of colleagues like Mark Schaefer’s {Grow} and Mike Moran’s, Biznology blogs to increase outreach. There’s a big difference in the currency but, in both cases, there is a similarity in that the relationships are based on shared values.
  3. DON’T USE INFLUENCERS TO SELL BUT TO TEACH SOMETHING NEW: Influencers are deeply involved in their community, whether it’s a school district or friends who share similar interests in cooking or working on their cars. Influencers arrange their lives to collect information about things they’re passionate about. Their community relies on them to be the first to find out about the things in which they’re most interested.
  4. PUBLISH OR PERISH: Relevant content is the key ingredient to any social influence program. Your audience expects it on a regular basis. Don’t disappoint them. Publish regularly behind a schedule with sufficient resources. Create a Content Calendar to guide, direct and manage this key task. As examples, HubSpot has a good template and CoShedule is a more recent service that prolific bloggers recommend.
  5. CONTRIBUTE A MIX OF CONTENT TO THE CONVERSATION: Content is anything but a singular asset. It can cover a range from: blog posts, images, videos, reviews, testimonials, surveys, newsletters, case studies, how-to-tips, ebooks, product in use or demonstrations to you get the idea. If you need more ideas, here are 101 different types of content.
  6. BE THERE WITH CUSTOMER CARE AND SERVICE: If your social influence program is working, your product or service may not for some of your customers. They will use your community to talk about a product that malfunctioned or didn’t work properly for them; or maybe just to sound off. You have to be prepared for these events and have guidelines for managing unruly conversations. Here are some tips to deal with angry customers in social media.
  7. MEASURE PROGRESS AND BE FLEXIBLE TO CHANGE: Every strategy requires a measurement plan with Key Performance Indicators (KPIs) to guide success. A social influence program is both within and without your control so there is always going to be an element of the unexpected. If you listen for it and are flexible to change, it’s likely to work to your advantage.
  8. DON’T EXPECT ANY SHORT CUTS: Social influence is a good use of social media, especially in an integrated marketing mix where specific channels have focused business requirements. A key benefit to a social influence initiative is that your business is earning audience trust. When something is earned, it tends to last longer. But there is rarely a shortcut to earning anything.

Are you in social media for social influence purposes? Do these steps help with your strategy? Do you need more help in developing your social influencer strategy?

Social media influence

35 data points show how content marketing works 0

Posted on January 12, 2015 by Rob Petersen

 

 

How Content Marketig Works

  • 90% of marketers use content marketing (source: e-Strategy Trends)
  • 44% have a documented content marketing strategy (Source: Flip Creator)
  • 42% of B2B marketers and 34% of B2C marketers believe they are effective at it (source: e-Strategy Trends)

These statistics indicate content marketing has come of age but there is still room for improvement.

What makes it work? How should your business use it?

Here is some guidance. 35 data points that show how content marketing work.

CONTENT IS KING

  • 78% of CMOs believe custom content is the future of marketing (source: Social Times)
  • 76% use articles (including internal and guest blog posts) (source: eMarketer)
  • 76% of B2B companies maintain blogs. (FlipCreator)
  • 70% of both B2B and B2C marketers plan to produce more content (source: e-Strategy Trends)
  • 62% use videos (source: eMarketer)
  • 60% of consumers feel more positive about a brand after consuming content from it. (source: iMedia Connection)

PEOPLE LIKE TO DO BUSINESS WITH PEOPLE THEY KNOW

  • 70%-90% of the “buying journey” for B2B buyers occurs before they reach out to a vendor (source: B2B Marketing)
  • 80% of the time spent researching is done online (source: B2B Marketing)
  • 54% of B2B buyers begin their buying process with informal research about business problems (source: B2B Marketing)
  • 46% of web users will look towards social media when making a purchase (source: Search Engine Journal)

KNOW WHO TO ATTRACT

  • 57% of discussion on Pinterest are about food (source: Search Engine Journal)
  • 56% of Americans have a profile on a social networking site (source: Edison Research)
  • The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012 (source: Fast Company)
  • 50% of marketers found customers on Facebook (source: Social Times)
  • 45-54 age bracket is the fastest-growing group on both Facebook and Google+ (source: Fast Company)
  • 40 percent of marketers found customers on LinkedIn (source: Social Times)
  • YouTube has over 1 billion unique visitors per month and reaches the coveted 18-34 year old demographic more than any cable network (source: Search Engine Journal)
  • The male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male (source: Search Engine Journal)

HAVE A STRATEGY

  • 83% of B2B marketers invest in social media to increase brand exposure (source: (Social Media Today)
  • 69% to increase web traffic (source: Social Media Today)
  • 65% to gain market insights (source: Social Media Today)
  • 78 cents is the value in sales of a Pin on Pinterest (up 25% versus year ago) (source: TechCrunch)

MAKE YOUR CONTENT WORK AS HARD AS IT CAN

  • 4,300% is the ROI of email marketing (source: Search Engine Journal)
  • 80% of all Pinterest pins are actually Re-pins (source: Search Engine Journal)
  • 73% of reporters say that press releases should contain images. (Social Times)
  • 72% who complain on Twitter expect a response within 60 minutes (source: HubSpot)
  • 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” (source: New Media and Marketing)
  • 52% of people expect a response to an email within 12-24 hours (source: MediaPost)
  • 48% of consumers say email is their preferred form of communication with brands. (iMedia Connection)
  • 42% of people expect a response from brands on social media within 60 minutes; 32% within 30 minutes (source: Convince and Convert)
  • 23% of Facebook users check their account at least 5 times a day (source: Search Engine Journal)
  • YouTube has the highest engagement and lowest bounce of any social network (source: Shareaholic)

ADMIT WHAT YOU DON’T KNOW

  • 79% of B2B marketing executives report noticeable skill gaps in the teams they manage. The top areas for skills gaps are:
    • Data analysis
    • Customer insight
    • Digital marketing techniques. (source: B2B Marketing)

Do these data point help you see what makes content marketing work? Could you be doing content marketing more effectivley?

47 facts about Christmas that will surprise you 0

Posted on December 21, 2014 by Rob Petersen

 

 

BarnRaisers ChristmasHappy Holidays from all of us at BarnRaisers. May the New Year unfold everything you hope it does.

The Christmas Spirit is about expressing extra tolerance, charitableness and giving, especially to those who have had a difficult year or are going through trying times. And to be focused on a bright future.

Perhaps, by learning a little more about Christmas, it will give us an appreciation to express this spirit now and in the New Year.

Here are 47 facts about Christmas that will surprise you.

    1. The Bible doesn’t mention when Jesus was actually born. Most historians believe it was the Spring because of shepherds herding animals.
    2. December 25 was probably chosen because it coincided with the ancient pagan festival Saturnalia, which celebrated the agricultural god Saturn with partying, gambling, and gift-giving.
    3. On Christmas Eve during World War I, Allied troops took a break from fighting to sing Christmas Carols. When German soldier emerged they all shook hands exchanging greetings and cigarettes. It was called the Christmas Truce of 1914.
    4. Every year since 1947, the people of Oslo, Norway have given a Christmas tree to the city of Westminster, England. The gift is an expression of good will and gratitude for Britain’s help to Norway during World War II.
    5. Since 1971, the Province of Nova Scotia has presented the Boston Christmas tree to the people of Boston, in gratitude for the relief supplies received from the citizens of Boston after a ship exploded in 1917 following a collision in the Halifax, Nova Scotia Harbor. Part of the city was leveled, killing and injuring thousands.
    6. Because of its roots in pagan festivals, Christmas was not immediately accepted by the religious. In fact, from 1659 to 1681, it was illegal to celebrate Christmas in Boston. You were fined if you were caught celebrating.
    7. Christmas in early America was inconsequential. After the Revolutionary War, Congress didn’t even bother taking the day off to celebrate the holiday, deciding instead to hold its first session on Christmas Day, 1789.
    8. In 1856 Franklin Pierce, the 14th President of the United States, was the first President to place a Christmas tree in the White House.
    9. Teddy Roosevelt banned the Christmas tree from the White House for environmental reasons.
    10. Rudolph the Red-Nosed Reindeer got his start as an advertising gimmick. A copywriter named Robert L. May first created the merry misfit in 1939 to lure shoppers into the Montgomery Ward department store.
    11. Rudolph almost didn’t have a red nose either: At the time, a red nose was a sign of chronic alcoholism and Montgomery Ward thought he would look like a drunkard.
    12. Though Santa Claus has worn blue and white and green in the past, his traditional red suit came from a 1930s ad by Coca Cola.
    13. Frosty the Snowman was made famous by a whiskeymaker in 1890 who used Frosty’s likeness to showcase an entirely different kind of holiday cheer. Once Prohibition ended, Frosty quickly became the go-to guy for alcohol ads, appearing in posters for Miller beer, Jack Daniel’s, Ballantine ale, Rheingold beer, Schlitz beer, Schenley, Oretel’s lager beer, Chivas Regal scotch, Fort Pitt pale ale, Mount Whitney beer and Four Roses.
    14. Mistletoe is magical according to Celtic legend. It can heal wounds, increase fertility, bring good luck and ward off evil spirits.
    15. The tradition of kissing under the mistletoe began the Victorian era, surprising (or maybe not) considering the stuffy and sexually repressive behavior of the time.
    16. The use of evergreen trees to celebrate the winter season occurred before the birth of Christ.
    17. Germans decorated evergreen trees to brighten the dark, gloomy days of the winter solstice. The first “Christmas trees” appeared in Strasbourg in the 17th century and spread to Pennsylvania in the 1820s with the arrival of German immigrants.
    18. The Germans made the first artificial Christmas trees out of dyed goose feathers.
    19. Approximately 30-35 million real (living) Christmas trees are sold each year in the U.S.
    20. 98 percent of all Christmas trees are grown on farms, while only 2% are cut from the wild.
    21. Most Christmas trees are cut weeks before they get to a retail outlet. It is important to keep them watered thoroughly when they reach your home. In the first week, a Christmas tree in your home will consume as much as a quart of water per day.
    22. The earliest known Christmas tree decorations were apples. At Christmastime, medieval actors would use apples to decorate paradise trees (usually fir trees) during “Paradise Plays,” which were plays depicting Adam and Eve’s creation and fall.
    23. Thomas Edison’s assistant, Edward Johnson, came up with the idea of electric lights for Christmas trees in 1882. Christmas tree lights were first mass-produced in 1890.
    24. In Finland, Finns visit saunas on Christmas Eve.
    25. In Portugal, Portuguese revelers hold a feast on Christmas Day for the living and the dead (extra places are set for the souls of the deceased).
    26. In Greece, some believe that goblins called kallikantzeri run wild during the 12 days of Christmas, and most Greeks don’t exchange presents until Jan. 1, St. Basil’s Day.
    27. In Australia and New Zealand, most Australians and New Zealanders enjoy Christmas on the beach or at barbecues.
    28. In Spain, the Spanish hold the World’s Largest Lottery on Christmas Day. It is called “El Gordo” or “The Fat One.”
    29. Each year more than 3 billion Christmas cards are sent in the U.S. alone.
    30. In Poland, spiders or spider webs are common Christmas trees decorations because according to legend, a spider wove a blanket for Baby Jesus. In fact, Polish people consider spiders to be symbols of goodness and prosperity at Christmas.
    31. Alabama was the first state in the United States to officially recognize Christmas in 1836.
    32. Christmas wasn’t declared an official holiday in the United States until June 26, 1870.
    33. Oklahoma was the last U.S. state to declare Christmas a legal holiday, in 1907.
    34. The poinsettia is native to Mexico and was cultivated by the Aztecs, who called the plant Cuetlaxochitl (“flower which wilts”). For the Aztecs, the plant’s brilliant red color symbolized purity, and they often used it medicinally to reduce fever.
    35. Contrary to popular belief, the poinsettia is not poisonous, but holly berries are.
    36. Santa Claus is based on a real person, St. Nikolas of Myra (also known as Nikolaos the Wonderworker, Bishop Saint Nicholas of Smyrna, and Nikolaos of Bari), who lived during the fourth century. Born in Patara (in modern-day Turkey), he is the world’s most popular non-Biblical saint, and artists have portrayed him more often than any other saint except Mary.
    37. Santa Claus is based on a real person, St. Nikolas of Myra (also known as Nikolaos the Wonderworker, Bishop Saint Nicholas of Smyrna, and Nikolaos of Bari), who lived during the fourth century. Born in Patara (in modern-day Turkey), he is the world’s most popular non-Biblical saint, and artists have portrayed him more often than any other saint except Mary.
    38. There are two competing claims as to which president was the first to place a Christmas tree in the White House. Some scholars say President Franklin Pierce did in 1856; others say President Benjamin Harrison brought in the first tree in 1889.
    39. President Coolidge started the White House lighting ceremony in 1923.
    40. President Teddy Roosevelt, an environmentalist, banned Christmas trees from the White House in 1912.
    41. There are approximately 21,000 Christmas tree farms in the United States. In 2008, nearly 45 million Christmas trees were planted, adding to the existing 400 million trees.
    42. Christmas is a contraction of “Christ’s Mass,” which is derived from the Old English Cristes mæsse (first recorded in 1038).
    43. The letter “X” in Greek is the first letter of Christ, and “Xmas” has been used as an abbreviation for Christmas since the mid 1500s.
    44. The first person to decorate a Christmas tree was reportedly the Protestant reformer Martin Luther (1483-1546). According to legend, he was so moved by the beauty of the stars shining between the branches of a fir tree, he brought home an evergreen tree and decorated it with candles to share the image with his children.
    45. Christmas purchases account for 1/6 of all retail sales in the U.S.
    46. he first batch of eggnog in America was crafted at Captain John Smith’s Jameston settlement in 1607, and the name eggnog comes from the word “grog,” which refers to any drink made with rum.
    47. “Jingle Bells” was originally supposed to be a Thanksgiving song.

These facts were curated from articles by Time,  Random History, Entertainment Tonight and University of Illinois Extension, with gratitude and appreciation for helping me gain a deeper understanding of Christmas and the Christmas Spirit.

Did they do the same for you?

10 experts give top criteria for killer presentations 2

Posted on November 15, 2014 by Rob Petersen

 

 

 

  • Only 50% of a presentation is remembered after 10 minutes
  • Only 25% by the next day
  • Only 10% within a week (source: Jack Malcolm)

Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it.

So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation?

10 experts give their top criteria for killer presentations.

  1. FRAME YOUR STORY: There’s no way you can give a good talk unless you have something worth talking about. Conceptualizing and framing what you want to say is the most vital part of preparation. When I think about compelling presentations, I think about taking an audience on a journey. A successful talk is a little miracle—people see the world differently afterward. – Chris Anderson, Curator of TED
  2. HAVE GOOD MATERIAL BEFORE GOOD PRESENTATION TOOLS: There are lots of fantastic presentation software options including Power PointKeynote and Prezi. Whatever tool you use, do not rely on it too heavily. What truly matters is the content and your delivery. The best use of any presentation tool is to help organize your thoughts. Successful speakers know the material well enough to work from scribbled notes as much as a glitzy presentation. – Meaghan Edestein, Global Strategic Management Institute
  3. PUT THE BOTTOM LINE UP FRONT: I’ve seen many presentations where the story is dragged out and tension is built, as if the person was trying to make a movie and build to the climax. But most people appreciate getting to the climax quickly without lots of buildup or foreplay. It isn’t a movie and it isn’t sex — people are busy and need to deal with the issue and then move on. – Mark McMillan, McMillan Leadership Association
  4. FIND THE PERFECT MIX OF DATA AND NARRATIVE: Most presentations lie somewhere on the continuum between a report and a story. A report is data-rich, exhaustive, and informative—but not very engaging. Stories help a speaker connect with an audience, but listeners often want facts and information, too. Great presenters layer story and information like a cake, and understand that different types of talks require differing ingredients. – Nancy Duarte – author of Resonate
  5. MAKE THE COMPLICATED SIMPLE: A confused mind NEVER buys, so focus on finding ways to make you the most OBVIOUS choice. – Michael Bremmer, Telecomquoates.com
  6. HAVE A CONVERSATION, NOT A PRESENTATION: No one likes being presented to. Fortunately, they do like engaging in conversations. Relationships are the heart of leadership. Further, relationships must be two-way, born of interactions. So, you and I should stop making presentations. Instead, we should engage in conversations with the people with whom we are communicating.- George Bradt, PrimeGenesis
  7. FOLLOW THE 10-20-30 RULE: I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. I am evangelizing the 10/20/30 Rule of PowerPoint. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting. You should give your ten slides in twenty minutes. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion. Force yourself to use no font smaller than thirty points. I guarantee it will make your presentations better because it requires you to find the most salient points and to know how to explain them well. – Guy Kawasaki, Venture Capitalist
  8. CHUNK YOUR PRESENTATION TO CREATE PAUSES: Many people will advise that you talk slowly when giving a speech. Quite simply, chunking is forcing yourself to break your speech up into chunks of words, making pauses a necessary step before moving onto the next chunk. – Meghan Keaney Anderson, HubSpot
  9. USE A STRONG VISUAL ON EACH SLIDE: Fill the screen with a single, engaging photo or graphic that illustrates your point. Pop a word on top of it to alert the audience to what you’re about to discuss and to keep you on track. Images also increase retention and recall. – Karl Gude, Creative Process & Visual Storytelling Instructor at Michigan State University
  10. LEAVE THEM THINKING: A great speech is one that inspires the audience to think about a subject from a fresh perspective. As soon as you’ve gone, your audience is likely to turn its attention to other things — perhaps to presentations competitive to yours. Leave something to remember you by. – Kenneth Roman and Joel Raphaelson, authors of Writing That Works

Presentations are a means to an end. If you’re presentation nails it, you’ll get there. If it doesn’t, you’ll be left wondering. Does this help you create your next killer presentation?

7 best examples of brand communities 0

Posted on November 11, 2014 by Rob Petersen

 

 

brand communities

A Brand Community is “a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand.” This is according to Albert Muniz Jr. and Thomas C. O’Guinn who coined the term in 2001 with their study on Brand Community for the Journal of Consumer Research.

Muniz and O’Guinn said Brand Communities exhibit three traditional markers of community:

  • Shared consciousness
  • Rituals and traditions
  • A sense of moral responsibility

Although it would be easy to see how a lot of brands would jump on this bandwagon, the Harvard Business Review said in, Getting Brand Communities Right, it’s not so easy. There are Myths vs Realities about Brand Communities.

  • MYTH #1 :A brand community is a marketing strategy
  • THE REALITY: A brand community is a business strategy
  • MYTH #2: A brand community exists to serve the business
  • THE REALITY: A brand community exists to serve the people in it
  • MYTH #3: Build the brand, and the community will follow
  • THE REALITY: Engineer the community, and the brand will be strong
  • MYTH #4: Brand communities should be love-fests for faithful brand advocates
  • THE REALITY: Smart companies embrace the conflicts that make communities thrive
  • MYTH #5: Opinion leaders build strong communities
  • THE REALITY: Communities are strongest when everyone plays a role
  • MYTH #6: Online social networks are the key to a community strategy
  • THE REALITY: Online networks are just one tool, not a community strategy

How do you separate the myth from reality? Who is getting brand communities right?

Here are 7 best examples of Brand Communities. (All of these Brand Communities have been around for at least 5 years and are growing).

  1. BEING GIRL (PROCTER & GAMBLE): The site was created in 2000 as a destination for young, teenage girls. P&G includes content provided by experts and encourages open discussion with expert advice on topics such as menstruation, eating disorders, acne and dating. They take a big-sister approach. They also advertise the companies products, Always and Tampax. Being Girl is now available in over 25 countries. It has been cited in the book, Groundswell, as delivering 4X the Return on Investment (ROI) of traditional marketing.
  2. FIGMENT (RANDOM HOUSE): Is an online writing community owned by Random House, the biggest general-interest trade book publisher in the world. It was founded by Jacob Lewis and Dana Goodyear in 2010. It currently has over 300,000 users. The target group of the community is mainly teenagers between 13 and 18 years old. It’s succeeded because they gave the community something to do, write and share novels. This isn’t just a community of interest, it’s a community of practice too. They highlight the best contributions of the community.
  3. H&R BLOCK: Tax preparation is a highly seasonal business.  H&R provides immediate access to a tax professional for Q&A through the “Get Answers” section of their website but also connects you to learn and share experiences with others through their H&R Community.  The effort secured 1,500,000 unique visitors and answered 1,000,000 questions for a 15% lift in business versus the period before H&R Block created the community.
  4. HARLEY OWNERS GROUP (HOG): Is a sponsored community, operated by Harley-Davidson for enthusiasts. The HOG is “the grandaddy of all community-building efforts,” serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members. Membership is 1,000,000+. The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships. At that time, the company was facing bankruptcy.
  5. LUGNET (LEGO): When Lego Group set out to develop Mindstorms NXT, the latest version of its game for building programmable robots, it enlisted help from a group of adult enthusiasts whom it found on Lugnet.com the largest unofficial community of Lego fans. While the marketing target for Mindstorms is mainly teenage boys, the people that Lego reached out to were a group of men in their 40s and 50s who knew each other from communicating and working together on elaborate Lego projects on Lugnet.com.The group’s members, according to a Lego spokesman, contributed “incredibly valuable insights” in hardware, software, design and usability based on their own experiences.
  6. MY STARBUCK IDEA: Is now 6+ years-old and remains the gold standard of crowd sourced tip boxes that have actually worked for a brand and delivered ideas from customers (150,00 plus) with innovations (277) that have actually been implemented. Customers today can order a “skinny” beverage and a cake pop, garner digital rewards for using their Starbucks Card and enjoy free Wi-Fi – all thanks to suggestions from fans. “Our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community,” said Alex Wheeler, VP global digital marketing for Starbucks.
  7. ORACLE COMMUNITY (ORACLE): Is a site for people interested in Oracle Corp.’s database and software products. Members share personal stories, pictures, videos and birthdays. They can create blogs on the site, form groups around themes and build networks of designated friends. Members can also schedule meetings and events both online and in person.

These examples show Brand Communities can produce significant results and ROI but they also demonstrate companies should not try to create them unless they accept are willing to accept diversity of opinion, occasional conflict and apply the internal resources necessary to engage.

Do these examples explain Brand Communities? Are they best examples to you?

 

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    BarnRaisers is a full service digital marketing consultancy and agency. We build brands with ROI and proven relationship principles.



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