"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...
11 studies prove the ROI of digital marketing
New media channels have more to prove. Take digital marketing. In many companies, the thinking is there still isn't enough...
10 case studies prove the ROI of brand advocates
A brand advocate is a person, or customer who talks favorably about a brand or product, and then...
11 convincing case studies prove the ROI of CRM
Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It involves technology...
10 more company case studies prove ROI of LinkedIn
21 case studies is enough to hopefully find one that relates to what business. Regardless,you will find they all prove...
11 company case studies prove ROI of LinkedIn
If lead generation is important for your business, you should know LinkedIn has the highest rate of any social network...
8 case studies prove predictive power of social media listening
90% of the data in the history of the world has been created in the last 2 years (source: IBM)....
7 case studies where tweaks in SEM delivered big benefits in ROI
Understanding the SEM relationship of "clicks" to "conversions" of the desired action is hard work. Doing this well is a...
21 companies use Gamification to get better business results
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and...
What makes entrepreneurs? 44 obstacles we overcome
No one is born an entrepreneur. It isn't learned in traditional ways. An entrepreneur is made by what they encounter...