Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet,...
11 inspiring case studies of digital transformation
Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in...
8 bad marketing automation practices to stop doing now
49% of companies use marketing automation. 55% of B2B companies use it (emailmonday) Marketing automation refers to software automating marketing...
50 facts about online consumer behavior not to ignore
If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding...
25 hard numbers why clients hire and fire ad agencies
From Mad Men to Sad Men, relationship factors have driven the selection and dismissal process of companies and their ad...
34 clear facts explain Viewable Impressions and Ad Fraud
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs whenever an ad...
11 brands with a brilliant digital marketing strategy
If you want something new, you have to stop doing something old." - Peter Drucker Strategy is a plan of...
10 experts give top digital marketing trends for 2016
It is expected within the next year or so, internet advertising will overtake TV advertising as the most widely used...
Top 3 priorities of a CMO for digital marketing and 25 challenges
CMO's plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months (CMO...
10 essential infographics to create a digital marketing plan
U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...