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30 revealing facts on Facebook posts with higher engagement 0

Posted on January 15, 2018 by Rob Petersen

Facebook posts

Last week Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize Facebook posts to favor content from friends and families over publishers and brands.  Facebook said Facebook posts with “meaningful social interactions” would receive priority over “relevant content.”

Why did Facebook make this change?

  • Is Facebook trying to give engagement, a key Facebook metric, real legitimacy?
  • Are there too many spammy business posts?
  • Is there too much fake news on Facebook?
  • Should people who work at creating posts that get interactions be rewarded?
  • Organic reach of Facebook posts is 1% currently. Is any of this going to matter?

The change has people and businesses wondering.

To guide your content, here are 30 revealing facts on Facebook posts that get higher engagement and interaction.

  1. 1,000-3,000 word article used as links get the most interaction (Buzzsumo)
  2. 6X more interaction with directly embedded video vs YouTube videos (Buzzsumo)
  3. 300% more Facebook Live videos are watched compared to prerecorded videos (Sprout Social)
  4. 135% more reach for Facebook posts with video than posts with an image (Sprout Social)
  5. 100% increase in shares for Facebook posts with a video in 2015 (Sprout Social)
  6. 100% increase in comments when asking a question at the end of a post as opposed to the middle of the post (Jeff Bullas)
  7. 93% of the most engaging posts on Facebook contain photos (Fast Company)
  8. 87% greater interaction rate for Facebook posts with an image over plain-text posts (Sprout Social)
  9. 85% of people watch Facebook videos without sound (Sprout Social)
  10. 83% of parents are friends with their children on Facebook (Brandwatch)
  11. 53% more likes, 104% more comments and 84% more click throughs on posts with links than text-based posts (KISSmetrics)
  12. 78% of Facebook ad revenue comes from mobile ads (Brandwatch)
  13. 75% increase in video post per Facebook user in 2015 (Sprout Social)
  14. 75% of brands will pay to promote posts on Facebook (Brandwatch)
  15. 60% more engagement with shorter posts (Jeff Bullas)
  16. 49% of users like a Facebook page to support a brand they like (Brandwatch)
  17. 47% of Facebook users only access the platform through mobile (Brandwatch)
  18. 41% of people Like a Facebook Business page to receive regular updates from that brand (Jeff Bullas)
  19. 40% of users don’t like any brand pages – meaning paid Facebook ads are the only way to reach them (Brandwatch)
  20. 35% of Facebook users choose social media as their top choice for customer service (Sprout Social)
  21. 35% of people like a Facebook page to compete in a contest (Jeff Bullas)
  22. 33% of people go to a competitor if they are ignored by a brand on social media (Sprout Social)
  23. 32% more engagement from Facebook posts on weekends (KISSmetrics)
  24. 23% more engagement for post with images on Instagram (Buffer Social)
  25.  22% of the internet time Americans spend on mobile devices is taken up by Facebook; this compares to 11% on Google search and YouTube combined (Brandwatch)
  26. 19% of all mobile ad spend worldwide in 2015 was on Facebook (Brandwatch)
  27. Only 3% of content is videos, yet they have the highest engagement (Brandwatch)
  28. Average click-through rate for a Facebook ad is 0.9% (Brandwatch)
  29. If a call-to-action (CTA) button is added, it can lift click-through rate by 2.85 times (Brandwatch)
  30. Posts published on Thursday and Friday receive the highest engagement (Brandwatch)

Do they facts help you to think about how you can createFacebook posts with more engagement and interaction? Does your business need some guidance with its social media content?

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