The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true?...
21 ways blogs feed content marketing efforts
Content marketers use the phrase, "content curation," to describe the development of content and collection and sharing of it in...
7 social media measurements that matter for Super Bowl commercials
Super Bowl commercials are measured mostly by media metrics - Reach, GRP's and Nielsen Ratings. But, because "Like," "Buzz" and...
20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still...
How to explain the social media ecosystem to your boss with 7 compelling charts
An ECOSYSTEM is s a biological community where living organisms interact with their physical environment. In digital marketing, it is...
10 life lessons social media taught me about business a building and ROI
The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
What is the ROI of Walmart's Facebook page? A lot by many measures
Walmart accounts for 1 in every 5 consumer packaged goods products sold in America. For a brand with this much...
5 reasons the best thing about Google+ is it's a new-old idea
For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...
12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It's a marketing combination that's here to stay because it aligns with our buying behaviors....
Social Commerce FAQ: Are more consumers going to websites or Facebook to do business?
For any business, a lot of time and attention is put into the company website. It's understandable but do you think most businesses...