At the end of last year, the Harvard Business Review made a ground-breaking conclusion about social media: It has changed the...
8 social media targeting tools worth knowing about and why
There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
What social media costs to do…or not do…and the value of a Facebook Fan
The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do?...
An adman's journey into social media marketing
Sometimes, the best person to tell your story is someone else. At a recent PRSA (Public Relations Society of America)...
12 surprising stats for brands that learn social media skills
Peter Drucker (at right) said: The purpose of a business is to create and keep a customer. How would Peter say brands...
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...