Social commerce is the merger of social media and ecommerce. It's a marketing combination that's here to stay because it aligns with our buying behaviors....
What social media costs to do…or not do…and the value of a Facebook Fan
The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do?...
10 reasons Social Media RFP's aren't there yet
I have great respect for the RFP (Request For Proposal) process. At the early stage of the procurement process, it brings structure to decision making. ...
8 reasons content is king for SEO
Most people consider SEO (Search Engine Optimization) a scientific and process-proven way to raise search rank and drive traffic to a website, like the chart...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...