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5 similarities and 6 differences of Desktop and Mobile SEO 0

Posted on March 21, 2016 by Rob Petersen

 desktop and mobile seo

60% of traffic on Google is from mobile.

Mobile SEO is helped by responsive web design. This means images have to be rendered on a website to fit the screen size. There also has to be a focus on improving website access speed, content visibility and easy navigation for mobile users.

SEO (Search Engine Optimization) is  the methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).

Responsive web design is one of the differences between Desktop SEO and Mobile SEO. But there are others. There are also similarities.

Here are 5 similarities and 6 differences between Desktop SEO and Mobile SEO.

SIMILARITIES

  1. GOOD AND RICH CONTENT: Whether it’s Desktop of Mobile, good SEO content has to be created with the goal of attracting search engine traffic. But search engine don’t buy your product, people do. To gain the attention of both, well written content created with Keyword Research and Content Organization has to happen.
  2. NATURAL BACKLINK PORTFOLIO: Creating good content is the best way to build a natural backlink portfolio. Link building is still one of the most important things you can do in terms of off-site search engine optimization. Link Requests, Content Links and Social Links are practices to incorporate in Content Creation to build links naturally.
  3. SOCIAL SIGNALS: What impact do social signals have on our SEO efforts? Social signals let search engines know your site is being talked about. When those social signals (Tweets and Likes) turn into social shares, if your content is good, people will share and might  link to your content.
  4. SEMANTIC KEYWORD OPTIMIZATION: Semantic search is technology that tries to determine what users mean when they type in a certain keyword. If you used Google search on your smart phone to find “laptop repair.” Semantic search recognizes your location via your GPS on your phone and delivers you “laptop repair” results based on location. Semantic search takes into account related terms that often people use.
  5. CONVERSION OPTIMIZATION: Take a look at your site or pages as though this is the first time you’ve ever seen them. Is the navigation clear? Are the links visible? Conversion Rate Optimization involves an in-depth look at at structure, content and results of your site to make sure you are delivering the best user experience on all devices.

DIFFERENCES

  1. RANKING ALGORITHMS: To encourage global compliance, Google has made changes to its mobile SEO rank algorithm to rank websites that follow its recommendations higher than websites that do not. You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages.
  2. SCROLLS INSTEAD OF SCANS: Mobile search is condensed because the user scrolls instead of scans from left to right. Knowledge graph cards are in-line on mobile and push results down further. Meta descriptions are truncated at a shorter limit, so keep the most impactful part of your message within the first 100-110 characters.
  3. LOCAL LISTING OPTIMIZATION: 53% of mobile searches have local intent. Make sure you have location targeted pages with the targeted location prominent in all relevant places (such as title tags, descriptions, and unique content). Create a profile with Google+ Local (within Google Places for Business). Don’t forget to include images of your storefront in your Google+ Local listing. This will be shown in Google Maps.
  4. VOICE SEARCH AS A KEYWORD TOOL: You may or may not use voice search on your phone, but many people already do and more will be. In fact, 55% of teens use voice search more than once per day. People turn to their smartphones in moments when they need something completed — they want to find a hotel, they want to buy a sweater, they want to know how to get to a restaurant. Google refers to these intent-driven moments of decision-making as “Micro Moments.” Voice search increases the relevance of semantic search, mostly because users will be speaking naturally in order to enter a search query. Searches will become more conversational. That means they will be longer keyword phrases and questions.
  5. QR CODES: Although some think QR Codes disrupt SEO because they eliminate the need for a search engine, the lightning fast speed you get the info and often at the point of purchase is a difference that helps connect consumer with the information they are searching and the mobile device in their hand and that’s was SEO is all about.
  6. LEVELS OF ENGAGEMENT: A mobile searcher (compared to a desktop searcher) is highly engaged, but is less interested in scrolling than a desktop searcher. First position matters even more in mobile. A drop from first to fourth position on mobile phone can mean a Click Through Rate (CTR) drop off of more than 90%.

These similarities and differences show people behave differently when they search on desktop and mobile device, but principles of effective SEO still apply.

Do they teach something new about Desktop SEO and Mobile SEO? Is your business paying attention to both?

 

23 critical facts about mobile SEO; 3 steps to success 0

Posted on May 17, 2015 by Rob Petersen

 

 

 mobile seo

  • Over 60% of online traffic now comes from smartphones and tablets (source: comScore)
  • 50% of all search users begin their search on a mobile device (source: Search Engine Watch)
  • 50% of mobile user activity results in a purchase (source: Mobile Path to Purchase)

The facts tell us mobile devices are now like a GPS system more people rely on for buying decisions.

How do people search on mobile? What points them to your brand?

Here are 23 critical facts about mobile SEO and 3 steps to success

MOBILE SEO

  • 173,000,000 people in the U.S. own a smartphone while another 93,000,000 own internet-connected tablets (source: Pew Research Center)
  • 125% is the growth rate of mobile traffic vs. 12% for desktop (source: Search Engine Watch)
  • 88% of mobile search is for a local business or establishment (source: Digital Marketing Philippines)
  • 83% of consumers using mobile to research make the purchase within a day (source: WOMP Mobile)
  • 81% of people prefer mobile for its convenience and speed (source: Vocus Blog)
  • 80% of their time on their smartphones and tablets is spent on apps rather than mobile browsers  (source: comScore)
  • 80% of smartphone owners use their device in stores to shop (source: Google – Mobile in Store)
  • 74% of mobile users make use of a search engine before they purchase (source: Search Engine Watch)
  • 66% of the time spent on online retail is done through smartphones and tablets (source: comScore)
  • 60% of consumers use mobile exclusively to make purchase decisions (source: Search Engine Watch)
  • 60% of digital time is spent of mobile devices vs. 40% for desktops (source: Search Engine Land)
  • 60 percent of mobile users expect a website to load in less than three seconds (source: Gomez – What Mobile Users Want)
  • 57% of users say that they won’t recommend a business with a poor mobile experience (source: Google Mobile Playbook)
  • 55% of consumers using mobile to research want to purchase within an hour (source: WOMP Mobile)
  • 53% of the time spent on the internet comes from smartphones and tablets (source: comScore)
  • Mobile searchers are 51% likelier to make a purchase (source: Google – Creating Moments That Matter)
  • 49% of mobile search engine users made a purchase on their device within the past six months (source: Small Business Computing)
  • 48% of consumers using mobile for research start with a search engine (source: Smart Insights)
  • 46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (source: Gomez)
  • 45% of users between 18 and 29 use mobile search daily (source: Icebreaker Consulting)
  • 40 percent have turned to a competitor’s site after a poor mobile experience (source: Mashable)
  • 33% of consumers using mobile for research start wit a branded website (source: Smart Insight)
  • 28% growth in search queries on tablets; 17% on smartphone and -1% on desktop (source: Search Engine Land)

STEPS TO SUCCESS

User Experience Matters

  • RESPONSIVE WEB DESIGN: Responsively-designed sites use CSS3 media queries to serve the same content to mobile and desktop users using a fluid grid and a flexible design to automatically adapt to the size of a user’s screen
  • PAGE SPEED: Beyond optimizing images, you’ll want to minimize code, leverage browser caching, and reduce redirects
  • SCROLL: Mobile devices are simplifying and revolutionizing the ways sites are designed. “Above the fold” no longer has meaning in a world where we scroll endlessly
  • FAT FINGERS: Accidental clicks occur if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll
  • CLICK TO CALL: Make it easy for users to get in touch with a touch rather than having to read, remember and dial your business
  • APP: Mobile users prefer App. For an established brand, an App can be a major advantage for user experience and SEO, Fortunately, apps can now be optimized for search in both Google and Bing
  • DON’T USE FLASH: The plugin may not be available on your user’s phone, which means they’ll miss out on all the fun. If you want to create special effects, use HTML5 instead
  • DON’T USE POP-UPS: It can be difficult and frustrating to try and close these on a mobile device. This might lead to a high bounce rate

Less is More

  • SHORTER KEYWORD PHRASES: Physical search query input are more challenging when typing on a tiny keyboard. Mobile users enter shorter phrases,
  • VOICE RECOGNITION: Search engines and mobile device manufacturers have invested heavily in voice recognition capabilities to ease the mobile input burden. Ask the Google App works in 38 languages

Go Local

  • GOOGLE PLACES: Create a profile within Google My Business and Bing Places for Business so you business show up with a map when mobile users search
  • LOCAL DIRECTORIES: Register in local business directories so mobile users and search engine know where you can be found

Below is an infographic on mobile SEO from Digital Marketing Philippines.

Do these facts cause you to care about mobile SEO? Has your business taken these steps to success?

mobile seo infographic

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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