What good is data if you don't know what to do with it? Web Analytics is the measurement, collection, analysis...
5 data-driven metrics prove ROI of SEO
64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range for retainers...
15 case studies prove ROI of Facebook ads
For these 15 brands, the right ad was served to the right person at the right time. But much of...
17 essential KPIs every B2B marketer should know
KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics...
15 B2B case studies show how content marketing drives ROI
Here are 15 B2B case studies. They show how content marketing drives ROI when B2B businesses: Know their audience Don't...
35 data points show how content marketing works
90% of marketers use content marketing (source: e-Strategy Trends) 44% have a documented content marketing strategy (Source: Flip Creator) 42%...
8 studies prove digital advertising works for brands
Trends indicate leading brand companies are moving ad spending to digital, but the question many still ask is: Does digital...
Top 7 free social media measurement tools from 7 experts
Social media measurement is the use of tools to monitor what is being said on the internet. It also is...
6 more studies prove Digital Marketing ROI
TV and Digital are the two media channels that now receive the most ad spending. They are the only two...
11 studies prove the ROI of digital marketing
New media channels have more to prove. Take digital marketing. In many companies, the thinking is there still isn't enough...