.Web analytics is not just a tool for measuring web traffic. Off-site web analytics refers to the measurement of a...
4 native advertising case studies prove ROI
Native advertising has exhibited explosive growth. But what businesses have proved it generates revenue? Does it "Show Me the Money"...
30 hard facts on content marketing to drive ROI
Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...
15 B2B case studies prove Social Media ROI
There are differences marketing to a business versus marketing to a consumer. When you market B2B: Decision making is based...
26 reasons companies can't figure out ROI
70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)...
166 case studies prove Social Media ROI (Free eBook)
"How do I measure the return on my social media investment? This question has been top of mind for marketers...
12 experts measure the ROI of customer service
It costs 4-6X as much to acquire a new customer as keep a current customer (source: The Times) 80% of...
5 reasons analytics is the most coveted marketing skill
Analytics is the study of past historical data to research trends and evaluate performance to gain knowledge and effect decisions...
10 case studies prove the ROI of brand advocates
A brand advocate is a person, or customer who talks favorably about a brand or product, and then...
6 lessons to unlearn from big companies if you start a company
One of the biggest lessons, in starting a company, unlearn what you learn working at big companies because it's not...