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5 similarities and 6 differences of Desktop and Mobile SEO 0

Posted on March 21, 2016 by Rob Petersen

 desktop and mobile seo

60% of traffic on Google is from mobile.

Mobile SEO is helped by responsive web design. This means images have to be rendered on a website to fit the screen size. There also has to be a focus on improving website access speed, content visibility and easy navigation for mobile users.

SEO (Search Engine Optimization) is  the methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).

Responsive web design is one of the differences between Desktop SEO and Mobile SEO. But there are others. There are also similarities.

Here are 5 similarities and 6 differences between Desktop SEO and Mobile SEO.

SIMILARITIES

  1. GOOD AND RICH CONTENT: Whether it’s Desktop of Mobile, good SEO content has to be created with the goal of attracting search engine traffic. But search engine don’t buy your product, people do. To gain the attention of both, well written content created with Keyword Research and Content Organization has to happen.
  2. NATURAL BACKLINK PORTFOLIO: Creating good content is the best way to build a natural backlink portfolio. Link building is still one of the most important things you can do in terms of off-site search engine optimization. Link Requests, Content Links and Social Links are practices to incorporate in Content Creation to build links naturally.
  3. SOCIAL SIGNALS: What impact do social signals have on our SEO efforts? Social signals let search engines know your site is being talked about. When those social signals (Tweets and Likes) turn into social shares, if your content is good, people will share and might  link to your content.
  4. SEMANTIC KEYWORD OPTIMIZATION: Semantic search is technology that tries to determine what users mean when they type in a certain keyword. If you used Google search on your smart phone to find “laptop repair.” Semantic search recognizes your location via your GPS on your phone and delivers you “laptop repair” results based on location. Semantic search takes into account related terms that often people use.
  5. CONVERSION OPTIMIZATION: Take a look at your site or pages as though this is the first time you’ve ever seen them. Is the navigation clear? Are the links visible? Conversion Rate Optimization involves an in-depth look at at structure, content and results of your site to make sure you are delivering the best user experience on all devices.

DIFFERENCES

  1. RANKING ALGORITHMS: To encourage global compliance, Google has made changes to its mobile SEO rank algorithm to rank websites that follow its recommendations higher than websites that do not. You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages.
  2. SCROLLS INSTEAD OF SCANS: Mobile search is condensed because the user scrolls instead of scans from left to right. Knowledge graph cards are in-line on mobile and push results down further. Meta descriptions are truncated at a shorter limit, so keep the most impactful part of your message within the first 100-110 characters.
  3. LOCAL LISTING OPTIMIZATION: 53% of mobile searches have local intent. Make sure you have location targeted pages with the targeted location prominent in all relevant places (such as title tags, descriptions, and unique content). Create a profile with Google+ Local (within Google Places for Business). Don’t forget to include images of your storefront in your Google+ Local listing. This will be shown in Google Maps.
  4. VOICE SEARCH AS A KEYWORD TOOL: You may or may not use voice search on your phone, but many people already do and more will be. In fact, 55% of teens use voice search more than once per day. People turn to their smartphones in moments when they need something completed — they want to find a hotel, they want to buy a sweater, they want to know how to get to a restaurant. Google refers to these intent-driven moments of decision-making as “Micro Moments.” Voice search increases the relevance of semantic search, mostly because users will be speaking naturally in order to enter a search query. Searches will become more conversational. That means they will be longer keyword phrases and questions.
  5. QR CODES: Although some think QR Codes disrupt SEO because they eliminate the need for a search engine, the lightning fast speed you get the info and often at the point of purchase is a difference that helps connect consumer with the information they are searching and the mobile device in their hand and that’s was SEO is all about.
  6. LEVELS OF ENGAGEMENT: A mobile searcher (compared to a desktop searcher) is highly engaged, but is less interested in scrolling than a desktop searcher. First position matters even more in mobile. A drop from first to fourth position on mobile phone can mean a Click Through Rate (CTR) drop off of more than 90%.

These similarities and differences show people behave differently when they search on desktop and mobile device, but principles of effective SEO still apply.

Do they teach something new about Desktop SEO and Mobile SEO? Is your business paying attention to both?

 

Ultimate SEO Tool Kit for 6 Key Tasks (Infographic) 2

Posted on March 07, 2016 by Rob Petersen

 

49124-seo-toolkit-box

SEO (Search Engine Optimization) is the process of strategies, techniques and tactics to increase the amount of visitors to a website from a high rank on a search engine results page (SERP).

Since 33% of clicks to the website go to the one in the first position of a search engine page and 92% of clicks occur on the first page, a plan to get a high rank is a requirement for any company doing business on the internet.

As a guide, here’s an infographic on the Top Most Powerful Latest SEO Strategies with Tools and Tips created by Dilate.

A summary on this ultimate SEO tool kit for 6 key tasks is as follows:

  1. KEYWORD RESEARCH: Is one of the most important, valuable, and high return activities in the search marketing field. It is the SEO practice of researching and finding the actual search terms people enter into the query box of search engines. It’s best pursued with an understanding of your audience’s needs and interests, trending topics and longtail keywords your best prospects are likely to use. Tools such as the Google Keyword Planner, Ubersuggest and SEMRush help research and identify the best keywords for your business.
  2. ON-PAGE SEO: Is the optimization of content on a website so it is friendlier to the search engines. This technique includes the optimization of text, images, URL structure, internal links, titles and headers. To help optimize your on-page SEO, tools to use are Lipperhey, woorank and dareboost.
  3. MOBILE FRIENDLINESS: Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. It’s enough of a motivation to make sure your site is mobile optimized and has a fast loading speed so it benefits from this development. Google PageSpeed Insights, Pingdom and W3C mobileOK Checker are tools to determine your website’s level of mobile-friendliness.
  4. LINK BUILDING: Is the process of acquiring links (also called inbound links or backlinks) from other websites to your own. Links are a key factor in establishing the authority of a website. Authority influences rank on search engine pages. Majestic, ahrefs and Moz are excellent tools for analyzing links.
  5. CONTENT MARKETING: Key to a high rank is to publish, long-form, natural, comprehensive content that engages the curiosity and interest of viewers. Reddit is a good tool for getting content ideas; Google Trends for gauging search interest on those ideas and topics and Google Analytics for examining results to your website.
  6. MOBILE SEO: More searches take place on mobile devices than computers in 10 countries including the U.S. and Japan. Compressor.io, varvy and MobileMoxie are tools to examine and learn steps to improve Mobile SEO.

This infographic was shared by Feroz from Dilate Digital, Perth Western Australia.

Does it help you to know the areas of focus and tools to use or SEO? Are there any others you’d like to share that are in your Ultimate SEO Tool Kit?

Top-6-Most-Powerful-Latest-SEO-Strategies-2016-with-tips-and-tools.jpg (1200×9060)

 

21 best and worst ways to do link building 0

Posted on February 09, 2016 by Rob Petersen

 

link building

Link building is the process of acquiring links (also called inbound links or backlinks) from other websites to your own. Links are a key factor in Search Engine Optimization (SEO) to a website’s rank on search engine pages.

That’s because search engines treat links as votes for popularity. As a result, they tend to move sites with a greater number of links on a particular topic up in search rank. The number of links to a website demonstrates not only popularity but the site’s trust and authority.

Maybe that’s why links have also been one of the most manipulated areas of SEO. The pursuit by spammers of black hat tactics for link building over the years has resulted in search engines now discrediting sites that don’t achieve links authentically.

Link building isn’t a secret. It also doesn’t happen overnight. It requires planning, dedication and tracking.

How to do it right? Here are the 21 best and worst ways to do link building.

BEST

  1. BLOG: If link building is important, your website must have a blog. Without one, you’re pursuing links with one hand tied behind your back. Your blog should be focused on subjects you want to be a trusted authority.
  2. AUTHORATIVE LINKS: Blogposts contain links (outbound links) to other trusted authorities and influencers. They are likely over time to notice your content and reciprocate or comment on your blog (which counts as an inbound link). Every new blogpost is also a new web page and another opportunity to create more links and have pages indexed by search engines. All of which should be a motivation to regularly publish content your audience values and to build relationships with thought leaders in your field.
  3. SOCIAL SHARING: Social influence is huge. The more you share your material, the more likely you are to see that material (and your authorship) promoted in search results. Since social network pages are also web pages, that can also add up to multiple listing on a search page too.
  4. KEY INFLUENCERS: It’s beneficial to have your content shared by folks with large social followings. For Google searches, this is especially true of content shared on Google+.
  5. ANCHOR TEXT: The visible characters and words that hyperlinks display on a web page is anchor text. Search engines use this text to help determine the subject matter of the linked content. It not only creates a link but establishes link relevancy, a metric worth monitoring.
  6. TESTIMONIALS AND REVIEWS: Encourage customers to share their testimonials of working with you or review your product. It’s not only good PR, it creates valuable and relevant links.
  7. EXPERT INTERVIEWS: One of the easiest ways to build links is to interview experts. Most experts have a website. So, once you interview them, you can ask them to share the interview with their readers or even tweet and post it on Facebook.
  8. VIDEOS: YouTube (owned by Google) is the the #2 search engine and videos uploaded on YouTube have a higher chance of ranking in search results for longtail keywords. Videos can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy.
  9. GUEST POSTS: If a website owner or editor trusts you to create high-quality content by a guest post on their blog, they are not giving you permission to start aiming backlinks at your website. They are instead trusting you to produce excellent content that their readers will love. If you have a byline or an occasion to mention some other articles you’ve written, then you’re entitled to a link.
  10. INFOGRAPHICS: This is one of the best ways to get popularity in a short time, and also one of the most effective ways to re-purpose content. Infographics are easy to distribute and naturally tend to get more shares. Some simple tools to create infographics are Piktochart, Infogr.am, Visual.ly and Easel.ly.
  11. SPONSOR OR SPEAK AT AN EVENT: Sponsoring an event creates a great opportunity for earning backlinks. Chances are you can get a considerable number of links from PR releases related to the event.
  12. SLIDE PRESENTATIONS: You can upload your slide deck on Slideshare (and include links on your slides). This approach is likely to drive more visitors to your website and a link from Slide Share is likely to elevate your site’s search rank.
  13. ONLINE TOOLS: Calculators, and interactive data earn links and citations. Sometimes, a single resource (think Statcounter’s Global Stats, Zillow’s price estimates, Walkscore’s Walkscore) can kickstart massive, on-going links.
  14. “BEST OF”: Best of blog posts are simply lists of the best blogs in a given niche. They are a good way to distribute quality content and built trust and authority in your niche using links to the best blogposts in your particular area.
  15. BROKEN LINKS: A link building tactic where you contact a webmaster who has a broken link on his/her site. You recommend one or more alternatives that include your site. Begin with your targeted keywords to find other sites you would like to have a relationship. Find a broken link in an article where your site would be a suitable alternative. Contact the webmaster and see if they would be willing to substitute. You’re helping each other out.
  16. ASKING: One of the most underutilized linking tactics, is just asking your biggest fans if they’ll link to you, mention you or tweet you. If you have their email address, you can figure out if they have a blog. It’s pretty straightforward and easy, but you do have to figure out who your biggest fans are first.

WORST

  1. WEB DIRECTORIES: Submitting your website to many web directories and getting a link in return. This was a technique that Google actually recommended at one point, but it became abused and overused, Google stopped passing as much value from those sort of links.
  2. LINK NETWORKS: Link building is important enough that some SEO experts have set up or will set up link networks; that is, a number of websites and/or blogs on a particular topic. Unfortunately, most of the content on these network is someone else’s or the site don’t exist for reputable purposes. Search engine discredit link networks and the site associated with them.
  3. FORUMS: Not all forums are regarded as trusted authorities. Contribute only to those where you trust the community, can contribute valuable content and provide a link with your name back to your website.
  4. COMMENT SPAM: Marketing your own site by making useless comments on blogs that add no value is not a good practice and rarely amounts to much.
  5. LINK EXCHANGES: If you are ever approached by someone who says they admire your site and content, never exchange links with someone that you don’t know, trust and want to build a relationship.

Below is an infographic that shows how best practices for link building have evolved over the year.

Does this give you a good idea how to go about link building? Which way do you practice? Is there any ways you would add? Does you company need help with link building?

link building

10 SEO case studies with proof positive ROI 0

Posted on January 10, 2016 by Rob Petersen

 

SEO Case Studies

  • Top 5 results on a search engine page get 75% of clicks (Search Engine Watch)
  • 51% of visitors to a website come from organic search (Bright Edge)
  • Over 40% of revenue captured by organic search (Bright Edge)

Search Engine Optimization (SEO) is the process of enhancing the visibility of a brand’s web presence in organic search. SEO is receiving free, organic and natural results on a search engine page by delivering content that matches what consumers are querying.

SEO in the digital marketing mix is here to stay. For these reasons, many companies hire a firm or consultant to do SEO for their website.

But do businesses see results from SEO? And why?

Here’s are examples of success. 10 SEO case studies with proof positive ROI.

  1. CANTON ALUMINUM: Wanted to increase online leads. They decided it was time to pursue responsive website design with integrated contact forms and prominent lead-generating callouts. The site was optimized with new engaging content and unique phone tracking to report on phone-generated revenue. Results were: 1) 21% increase organic traffic growth, 2) 53% of visitors are from organic search and 74% increase in Facebook audience growth.
  2. DELL: Was unsatisfied with its global search positioning. For example, if searching for Dell in Australia, it was possible that the first listing on the results page would be for Canada, France, or another country. Dell implemented aggressive strategies across multiple countries which reorganized Dell’s search presence and increased its organic search rankings, traffic and revenue worldwide. Dell saw: 1) 46% increase in organic traffic, 2) 177% increase in number of ranked keywords and 3) 1,000% increase in return on investment.
  3. HARVARD UNIVERSITY: It is hard to imagine that Harvard University had an opportunity to increase awareness. Harvard’s Division of Continuing Education expanded the digital reach of two established schools, Harvard Summer School and Harvard Extension School, and to build awareness for their growing professional development offering. The 12-month project used an audit to identify technical setbacks, content positioning to create new landing pages for search traffic, and top-of-funnel awareness campaigns with AdWords. Harvard saw: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords and 124% increase in retun on ad spend (ROAS) with AdWords.
  4. KAUAI VACATION RENTALS: Offers condos, cottage and villas in Kauai, Hawaii, nature’s answer for a perfect getaway. But the website’s rankings (all keywords) were stuck behind 4th page. They changed duplicate content. There were a lot of reciprocated links that did not relate to the industry. Some of them were low quality. Then, they started building links through advanced techniques like article submission, press release submission, directory submission, blog posts links and more. Overnight, the visits to my website increased 50%. It took consistent efforts for about a year to push the website from page 4 to page 1 on Google.
  5. NIKE GOLF: Is the golf-specific retail branch of Nike. They lacked a focused keyword strategy and a site built in a way that was very difficult for search engines to crawl for content. The lack of a focused keyword strategy so SEO elements that could have potentially aided the site (page titles, meta descriptions, internal links from blog posts) were far from effective. Keyword research helped make decisions like whether we should target “golf apparel”, “golf clothing”, “golf clothes”, or “golf sportswear.” And that visitors who landed on the Nike Golf site through “golf apparel” searches stayed longer, dug deeper, and were more likely to convert. High opportunity keywords were worked into specific pages. Nike Golf saw a 169% in total increase in organic search traffic and 250% increase in non-branded keywords.
  6. PLOW AND HEARTH: A retailer based in Madison, Virginia specializing in hearth and replace accessories, furniture and home furnishings, and lawn and garden accessories, wanted to make a push for their “fairy gardens” products. The goal was to increase SEO performance and ultimately revenue for these products and bolster the overall performance of Plow & Hearth. They focused on choosing strategic keywords to target for the fairy gardens pages. Then began to implement on-page changes for the pages. This led to a 550% increase in keywords on page 1, a 729% increase in traffic, and an 1157% increase in revenue on a single keyword topic out of the tens of thousands of products they carry.
  7. SOUTHLAND LOG HOMES: Has specialized in custom log home plans and cabin kits for more than 30 years. The company specializes in creating reliable, affordable and beautiful log homes that last a lifetime. They needed to improve the company’s rankings in the major search engines. The company didn’t have strong rankings for any competitive keywords and wanted its website to show up on the first page of the Google search results. Southland developed a marketing campaign that included identifying competitive keywords and aggressively pursuing improved rankings through link building and content optimization. Southland Log Homes currently ranks No. 1 in Google for the keyword phrase “log homes” and saw a 66% increase in Page 1 rankings and 85% increase in website traffic.
  8. SPANGLER CANDY: makers of Dum Dums, Circus Peanuts, candy canes, and other tasty treats since 1904, wanted to expand the marketing strategy for its e-commerce websites. A carefully planned strategy to build on content creation adding and optimizing fresh content in expanded product descriptions, developing videos, creating printable PDF games and greater social media involvement on Facebook, Twitter and Pinterest. From these improvement, SpanglerCandy.com saw: 1) 40% increase in organic visits, 2) 10% increase in online sales and 3) 30% increase in mobile sales.
  9. THE CONTAINER STORE: Did not have a methodical approach to content marketing and capturing organic traffic. They created page groups, populateD with logical keywords, on-page recommendations, and identified the best pages to map the keyword topics. They also used backlink technology to map backlinks and target new sources of links. In 7 months, the results were dramatic: 30% increase in keywords in 1st rank position (more than 1000 keywords), 93% increase in organic traffic, 68% increase in organic traffic conversion and 96% increase in organic traffic revenue.
  10. TIME INC.: Has 95 iconic media brands that serve 81 million online visitors every month who generate ad inventory they sell to advertisers. Time’s SEOs face duplicate content, lack of thematic grouping by keyword, non-optimal internal links, and significant crawl and redirect errors. They resolved over 500 crawl errors; executed fundamental internal link and anchor text recommendations. Sitemaps were improved, rich snippets were added, and duplicate landing pages were removed. In the 4th of July season Time improved its page 1 Food & Wine 4th of July rankings from 2 to 7 keywords, which led to a 30% gain in organic traffic vs. 1 year earlier. Overall Food & Wine page 1 ranking keyword count improved from 620 to 757 and that led to a 34% increase in traffic and ad inventory. Travel and Leisure keywords ranking and traffic increased 45%.

These case studies show the ways effective SEO improves search visibility, presence and sales. Do they prove the ROI of SEO to you? Does your business need an effective SEO strategy, plan and implementation?

10 big ways social media participation raises search ranking 0

Posted on July 06, 2015 by Rob Petersen

 

 

social media and search ranking

  • 54% of people find a website from natural search results (source: Forrester)
  • 33% choose the website in the #1 position on the first search page (source: Chitika)
  • 32% find a website from social network sites (source: Forrester)

The numbers say high search ranking and strong social media presence give a website the best chances of being found.

But a website has an even better chance if social media and search engine optimization (SEO) efforts, the strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high search engine ranking, work together.

Here are 10 real ways social media participation raises search ranking.

  1. KEYWORDS SET GOALS: To get to a top rank, you have to start with the keywords you want to rank highly for. No software platform is a substitute for your own judgement. But Google Webmaster Tools can tell you what keywords people use who come to your website. Google Keyword Planner can tell what is the monthly search volume for those keywords and social monitoring tools like Topsy, Social Searcher and Radian 6 can tell your what people say about these keywords and your brand. Together, they give you a road map for the keywords on social network sites and your website that are likely to attract the most attention and interest.
  2. SOCIAL MEDIA IMPROVES LINK POTENTIAL FOR SEO: Social media activity helps increase awareness of a brand’s website content. This increased familiarity leads to links that signals to search engines your brand is an authority on your chosen topics. Tools like Alexa and Marketing Grader measure if social media is increasing links to your website.
  3. SOCIAL SHARES ARE THE NEW WAY TO BUILD LINKS: Because links raise search rank through authority, they have been manipulated in the past through black hat techniques such as invisible text and creating “fake” websites. Google now discredits these tactics. Instead, they have chosen to look at links through social signals like blog mentions, Tweets, Facebook Posts and+1s as a non-manipulated way of getting links and demonstrating authority.
  4. AUTHORSHIP SHOWS AUTHORITY: Google+ allows an author’s picture to appear next to search results of content they have created. With Google authorship, you can improve your search ranking and brand yourself as a thought leader in your field as well as add a face to your work.
  5. GOOGLE FAVORS GOOGLE+: Google+ may not be a great social network but Google has given their Plus button a big advantage when it comes to their own ranking factors. If you have a Google+ button on your website, sharing on Google+ can have a big effect on search ranking.
  6. SOCIAL MEDIA PROFILES RANK IN SEARCH ENGINES: While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence search results. In fact, social media profiles are often among the top results in search listings for brand names. They can double, triple and quadruple the number of times your brand is seen on a search engine page.
  7. SOCIAL NETWORKS ARE SEARCH ENGINES TOO: People don’t just go to Google or Bing to look up things. For example, YouTube is the #2 search engine. If your business is active on a particular social network, it’s likely people are going to find out about you there as well as search engines.
  8. GOOGLE AND TWITTER EQUAL STRONGER SEARCH: In February, Google and Twitter penned a deal giving Google access to the “fire hose” of Twitter’s public data, generated by its 300 million users. Now, all of Twitter’s profile information, Tweets, and other public data are immediately accessed and available on Google in real time.
  9. CONTENT LIVES IN TWO PLACES: Even with all these ways social media and SEO can work together, great content is still the primary ingredient that raises search ranking. Now, it can live and be distributed in two places – on your social networks and your website.
  10. IF YOU CAN’T MEASURE IT, YOU CAN’T MANAGE IT: Now, with a plan and process in plan, a measurement plan can help measure your progress and optimize results. Look at goals and track progress through metrics like keyword rank, website visits, Likes, Re-Tweets, Shares, Comments, Views and conversions. Make the measurement that are most important your Key Performance Indicators.

SEO doesn’t have to be technical or handled by technical people. In fact, if you are consistently putting out strong keyword-based content in a variety of places, you should see the impact of social media and SEO working together in short order.

Did these ways convince you that social media participation raises search engine ranking? Does your business need help making it happen?

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