Sentiment Analysis extracts relevant actionable information and “overall” attitude of customers toward specific product, service or topics from unstructured data...
Top 10 social media listening tools from fee to free
Social media listening tools identify and assess what is being said about a company, individual, product or brand on the...
22 practical tips on how social media listening builds business
Good listening is the key to developing fresh insights and ideas that fuel success. If you talk less than you...
31 crystal-clear facts support Social Media Intelligence
Social Media Intelligence is the collective use of monitoring, listening tools and solutions that allow organizations to monitor social channels...
10 lessons on Walmart's social media strategy for any business
Walmart also has big social media presence. Walmart's Facebook page has 34,000,0000+ Facebook Likes (that's just their national Facebook page),...
25 social media listening aids to increase your hearing
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes) 74% rely on social networks to...
7 worthwhile ways to profile your audience online
How well do you know your audience online? An online audience profile is a set of data that defines your...
18 reasons to listen before you leap into social media
Among companies that are "very successful" at achieving goals with social media, 47% make extensive use of social analytics Among...
21 social media listening metrics every marketer should know
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said...
8 case studies prove predictive power of social media listening
90% of the data in the history of the world has been created in the last 2 years (source: IBM)....