Like many of you, social media occupies a portion of each day. I think I have made peace with it...
Is 2011 the year for mobile marketing to "Show Me the Money?" 4 trends to consider.
Exponential growth has been predicted for mobile as a marketing channel in 2008, 2009 and 2010, but has been elusive. Still, a strong...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...
Why it should called it Black 'Social Media' Friday (5 stats/2 graphs)
Last year, Deloitte reported on how Americans find deals during the holiday season. They said: 40% turn to print 29% look at...
How to make money blogging (and earn trust worth more). A personal story.
The #1 way to build trust in social media is to blog, according to eMarketer. This is a personal story that substantiates...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...
The bloggers' gene. 3 essential things to learn; 5 things unique to you.
Estimates are roughly 2,800,000 people in the world are bloggers. Enough to wonder, is there a gene that makes us blog? Based on the bloggers...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...
How a community brought a brand back from bankruptcy
Believe it or not, in the mid 1980's, Harley-Davidson was facing bankruptcy. BACKGROUND Founded in 1917, Harley flourished during World War...