BarnRaisers



50 compelling facts how online video boosts business 0

Posted on April 24, 2017 by Rob Petersen

online video

Online video now accounts for nearly 70% of consumer internet traffic.

With its rise, the conversation about online video has evolved from ways to create video content to how to get the most out of it?

To help answer this question, here are 50 compelling facts how online video boosts business.

  1. 98% of millennials watch videos on smartphones, compared to 56 percent on computers. (Animoto)
  2. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
  3. 93% of Twitter videos are watched on mobile. (Twitter)
  4. 92% of mobile viewers share online videos. (Animoto)
  5. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation and Zabisco)
  6. 87% of online marketers use video content (Outbrain)
  7. 85% of Facebook video is watched without sound, (Digiday)
  8. 82% of Twitter users watch online video content on Twitter. (Bloomberg)
  9.  Including video in a landing page can increase conversion by 80% (EyeView).
  10. 80% Of Millennials use online videos when researching a purchasing decision. (Animoto)
  11. 80% of internet users who recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad. In fact:
    • 26% looked for more information about the subject of the video
    • 22% visited the website named in the ad
    • 15% visited the company represented in the video ad
    • 12% purchased the specific product featured in the ad (Online Publishers Association)
  12. 77% of professional marketers and SMB owners are seeing results with video marketing. (Animoto)
  13. 75% of smartphone viewers watch a video to completion, while only 25% watch videos on desktop to completion. (Animoto)
  14. 75% of executives watch work-related videos on business websites at least once a week. (Forbes)
  15. 73% of B2B marketers say that video positively impacts marketing ROI. (Tubular Insights)
  16. 70% of marketers have found video produces more conversions than any other type of content. (Small Biz Trends)
  17. 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook)
  18. Video of a live event increases brand favorability by 63% (Twitter)
  19. 61% of young executive say they will rely more heavily on online video in the next 5-10 years (Cisco)
  20. 60% of marketers use videos in their social media marketing. (Social Media Examiner)
  21. 60% YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google)
  22. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP)
  23. 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot)
  24.  52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast)
  25. 52 percent of mobile traffic is a search for video. (Animoto)
  26. 54% of senior executives share work related videos with colleagues weekly (TubularInsights).
  27. More than 50% of videos are watched on mobile. (Ooyala)
  28. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  29. Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  30. 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  31. 48% of millennials view video solely on their mobile device. (Business of Apps)
  32. Almost half (46%) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media and a third (32%) say they’ve considered making a purchase as a result of watching a video. (Animoto)
  33. 45% of internet users view at least one online video every month. (comScore)
  34. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Wordstream)
  35. 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  36. 43% of people want to see more video content from marketers in the future (HubSpot)
  37. Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t. (Aberdeen Group)
  38. Using the word ‘video’ in an email subject line boosts the open rates by 19%. (Syndacast)
  39. U.S. online video ad spend projected to teach $17 billion by 2020. (eMarketer)
  40. Snapchatters watch 10 billion videos a day. (AdWeek)
  41. Periscope users have created more than 200 million broadcasts (Periscope)
  42. 1.8 million words. That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
  43. 50x easier to achieve a page 1 ranking on Google with a video (Forrester)
  44. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Wordstream)
  45. Native videos on Facebook have 1oX higher reach compared to YouTube links. (Social Bakers)
  46. Videos are 6X more likely to be re-tweeted than photos and 3X more likely than GIFs (Twitter)
  47. 4x as many customer would rather watch a video about a product than read about it (Animoto).
  48. Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Moz)
  49. People spend on average 2.6x more time on pages with video than without (Wistia).
  50. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).

Hubspot created the infographic below to give you more guidance on online video and your business strategy.

To these facts help you see how online video can boost your business? Does your business need help with online video marketing?

online video

38 reasons Video content is king 6

Posted on June 17, 2013 by Rob Petersen

 

 

Bill Gates - Content is King

Bill Gates, in 1996, coined the phrase, “content is king,”

His perspective was that content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Michael Eisner, in 1994, said businesses have to “reinvent themselves every seven years, as businesses mature and situations change.”

Content is still king although, perhaps, more aptly, “Video’ content is king.” Here are 37 reasons why.

Reasons why by the percentages

  1.  200% to 300% increase in click-through rate when marketers include video in an e-mail (Forrester)
  2. 100% more time is spent on pages with videos on them. (Source: MarketingSherpa)
  3. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
  4. 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. (comScore)
  5. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (comScore and Nielsen)
  6. 85% of people more likely to purchase a product after watching a product video. (Internet Retailer)

  7. 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad. (Online Publishers Association)

  8. 75% of executives watch work-related videos on business websites at least once a week. The results breakdown. (Forbes)

  9. 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. (Eloqua)

  10. 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos  (Source: Simply Measured)

  11. 64% of website visitors are more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, (comScore).

  12. 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes)

  13. 59% of senior executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business. (Forbes)

  14. 51% of online marketers reported an increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. (comScore)

  15. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video (Forbes)

  16. 45% of internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month. (comScore)

  17. 40% of people will respond better to visual information than plain text. (Zabisco)

  18. 26% looked for more information about the subject of the video (Zabisco)

  19. 22% visited the website named in the ad (Zabisco)

  20. 15% visited the company represented in the video ad (Zabisco)

  21. 12% purchased the specific product featured in the ad (Zabisco)

  22. 35% increase in mobile video views occurred from 2010 to 2011. (Nielsen)

  23. 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m. (Sysomos).

Reasons why by the numbers

  1. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)
  2. 100 million internet users watch online video each day. (Nielsen)
  3. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
  4. 1.8 million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research.
  5. 1.5 million business-oriented search queries in YouTube every week (SEO Hacker).
  6. 700 YouTube videos are shared on Twitter every minute. (YouTube)
  7. Over 60 hours of videos are uploaded each minute on YouTube. (YouTube)
  8. 2 to 5 minutes is how long viewers tend to stick with videos Desktop for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes. (YouTube)
  9. 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute (Jun Group)
  10. 10 seconds is how long you have to grab the attention of viewers in a video marketing clip. 20% of your viewers will click away from a video in 10 seconds or fewer. (Visible Measures)

Reasons why by the multiples

  1. Videos are 53 times more likely than text pages to show up on the first page of search results. (Gigamon)
  2. Posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz)
  3. Mobile viewers watch videos that are 3 times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.(comScore)
  4. 2nd largest search engine after Google is YouTube. (public domain)

Do you think if Bill Gates were to make a prediction, today, he would say “Video content is king?” Do these reasons convince you?

 

  • About

    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



↑ Top