The title may be a bit of a tongue-twister but it tells the truth.
The simplest definition of seismic is earthshaking. Within the last year, some profound changes have occurred in how we shop due to mobile devices.
Neilsen predicts, before the year is out, penetration of smart phones and cell phones will be equivalent.
Momads, a mobile agency in the U.K. and Belgium, published some key developments in shopping behavior due to mobile devices, and the infographic below (via Bit Rebels). It highlights changes that occurred in 2010 versus 2009.
Here is the seismic part. On the percentage basis, how we shop and how we stay connected with our mobile devices while we shop moved in 7 major ways in 2010 from 2009 as follows:
- ACCESS RETAILER’S WEBSITE: +40%
- RESEACH PRODUCT: +114%
- PURCHASE PRODUCT DIRECT FROM MOBILE PHONES: +400%
- MOST POPULAR MOBILE IN-STORE ACTIVITY AFTER TEXTING: Taking and sending a photo of a product
- SCANNING BAR CODES FOR PRODUCT INFO/REVEIWS: +1600%
- RETAILERS WHO SAY CONSUMERS FIND BETTER DEALS: 87%
- RETAILERS WHO SAY CONSUMERS ARE BETTER CONNECTED TO PRODUCT INFO THAN THEIR STAFF: 55%
This is a significant change, but what this means is mobile devices are enabling us to find the best prices and deals, shop faster and feel smarter about what we purchase in the process.
Do you think the name should be changed to very smart phones?
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