Celebrities give social networks credibility. A driving factors of Twitter in its early days was celebrities like Ashton Kutcher, Kim Kardashian and Barack Obama bought in to the idea of sharing their lives through Tweets. Now the fastest growing website in history, Pinterest, is gathering celebrities who are buying in to sharing their lives through Pinboards.
Pinterest is already the 3rd most visited social network and is roughly 70% female. This makes Pinterest one of the most unique marketing tools in some time as women influence 85% of all purchases.
So far, celebrities on Pinterest require some seeking out but, since celebrities are leading indicators, my guess is how celebrities use Pinterest will be a harbinger to how marketers use it for brands.
Here are 10 celebrities on Pinterest. What do they tell us? That celebrity use Pinterest for 3 reasons. See for yourself.
EXPRESSIONISTS: Are not “A” list celebrities but they are people known for their distinct personalities and hootspa, that comes alive on Pinterest. Their Pinboards are the most authentic and their profiles are the most genuine. They demonstrate realness generates positive awareness. In the case of Aylssa Moreno, we also have a successful crossover Tweeter to Pinboarder. . You can either click on their name to get to their Pinterest page or view their image below.
EXPERIMENTERS: Are explorers looking to find their way. Mark Zuckerberg may not have written anything in his profile but is the most prolific in terms of pins. Demi Moore, if this really is her, clearly looks to be trying to find her way. We hope she finds it.
Demi Moore and Mark Zuckerberg
What do these 10 celebrities on Pinterest tell you?