What 10 celebrities on Pinterest tell us

Posted on April 07, 2012 by Rob Petersen




Pinterest graph

Celebrities give social networks credibility. A driving factors of Twitter in its early days was celebrities like Ashton Kutcher, Kim Kardashian and Barack Obama bought in to the idea of sharing their lives through Tweets. Now the fastest growing website in history, Pinterest, is gathering celebrities who are buying in to sharing their lives through Pinboards.

Most visited social networks

Pinterest is already the 3rd most visited social network and is roughly 70% female. This makes Pinterest one of the most unique marketing tools in some time as women influence 85% of all purchases.

So far, celebrities on Pinterest require some seeking out but, since celebrities are leading indicators, my guess is how celebrities use Pinterest will be a harbinger to how marketers use it for brands.

Here are 10 celebrities on Pinterest. What do they tell us? That celebrity use Pinterest for 3 reasons. See for yourself.

  • Expressionists
  • Enterprisers
  • Experimenters

EXPRESSIONISTS: Are not “A” list celebrities but they are people known for their distinct personalities and hootspa, that comes alive on Pinterest. Their Pinboards are the most authentic and their profiles are the most genuine. They demonstrate realness generates positive awareness. In the case of Aylssa Moreno, we also have a successful crossover Tweeter to Pinboarder. . You can either click on their name to get to their Pinterest page or view their image below.

ENTERPRISERS: Artisans, moguls and males enter into this category. They show and tell Pinterest means business.
Paula Deen Pinterest

Ryan Seacrest Pinterest

Martha Stewart Pinterest



EXPERIMENTERS: Are explorers looking to find their way. Mark Zuckerberg may not have written anything in his profile but is the most prolific in terms of pins. Demi Moore, if this really is her, clearly looks to be trying to find her way. We hope she finds it.

Demi Moore and Mark Zuckerberg 

Demi Moore Pinterest

Mark Zuckerberg Pinterest


What do these 10 celebrities on Pinterest tell you?

7 to “What 10 celebrities on Pinterest tell us”

  1. JamesC Spain says:

    I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.

    The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by more than 70 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it.

    As I know currently pinterest is best for SEO for these reason:
    1. Once our website pinned it has 3 backlinks counts
    2. Google interest in social media signal so it will not tagged as links farm
    3. Currently pinterest links are dofollow even the image
    4. Also support anchor text, it’s perfect for placing our keywords
    5. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.

  2. Rob Petersen says:


    Thanks very much for the comment and the great information about Pinterest and SEO. Congratulations on using it so effectively on your. I wonder if Barak Obama and Mark Zuckerberg are doing it for the “link juice.” ;-). Thanks again.


  3. Jay Gronlund says:

    reminiscent of brand archetypes? Great blog!! Jay

  4. Rob Petersen says:

    Thanks Jay. I didn’t think of it from that perspective but very much appreciate that insight.

  5. tuffigirl says:

    I’ve been using Pinterest since the first week it started and one of the things that appealed to me was that there were NO celebrities on it! Now Alannis Morisette is shamelessly using it to self promote… I hope she gets kicked off for breaking the rules. I’ll stick to following every day people… these celebrities get enough attention.

  6. Rob Petersen says:

    Thanks for the thoughtful comment. I’m glad people like you are on the case setting standards for using Pinterest in the right way. This was a great perspective and I appreciate the comment.

  7. SteveCook3 says:

    thanks for sharing

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