7 infographics show how to develop a social media strategy

Posted on October 12, 2015 by Rob Petersen



social media strategy

If your business uses social media, did you jump into it or do you have a strategy? Here’s what the facts say:

  • 92% of marketing believe social media is important to their business (Social Media Examiner)
  • 64% don’t know if their Facebook outreach is working (Social Media Examiner)
  • Only 42% are able to measure social media activities (Social Media Examiner)

While the majority believe social media has a place in the marketing mix, many don’t appear to have a plan.

So this doesn’t happen to you, here are 7 infographics, to account for all different kinds of businesses, that explain how to develop a social media strategy. One should certainly be relevant to your business.

  • KEY SOCIAL MEDIA STRATEGY QUESTIONS: If brand positioning is a critical component of your social media strategy and you like to articulate it with key questions in direct, straightforward language, here are the key questions to be answered to develop your social media strategy.

Social Media Strategy Key Questions

  • STAGES OF THE SOCIAL MEDIA SALES FUNNEL: If the purpose of your social media effort is to connect in ways that show a measurable bottom-line result, then this infographic explains the sales funnel in four stages for you from its widest to narrowest diameters.

Social Media Strategy Sales Funnel

  • SOCIAL MEDIA FOR BUSINESS: If you think social media is more relevant for B2C than B2B businesses, then here is list of Do’s and Don’t for B2B companies.

Social Media Strategy for Business

  • SOCIAL MEDIA ON A SHOESTRING: If you’re going into to social media because your business doesn’t have the money to be pursuing paid media, this infographic provides best practices and plenty of encouragement to help you get there.

Social Media Strategy on a Shoestring

  • SOCIAL MEDIA STRATEGY FOR THE ORGANIZATION: If you believe social media shouldn’t be relegated to an individual or even a department; rather, it should draw from every area of the company. And this cross-functional group should listen, target and learn together, this is the social media strategy from your organization.

Social Media Strategy for Organizations

  • SOCIAL MEDIA STRATEGY FOR NON PROFITS: Social media principles may but the same for all business sectors, but nonprofits definitely behave differently than for profit businesses. Here is how to develop a social media strategy for nonprofits

Social Media Strategy for Nonprofits

  • SOCIAL MEDIA STRATEGY PRIMER: If you’re thinking about which social networks to get into for your social media strategy, then here is a guide with all the key information you need to know.

Social Media Strategy Primer

Do these infographics help determine if your company has a social media strategy? Did any seem particularly relevant for your business? Does your business need help to develop a social media strategy?

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