50 astounding facts about mobile search behaviors

mobile search behaviors

  • 60% of searches now come from mobile devices. (Hitwise)

That’s based on mobile search behaviors in 11 key categories and associated queries analyzed by Hitwise. The company examined hundreds of millions of online search queries across PCs, smartphones and tablets between April 10 and May 7, 2016. Here’s how it breaks out by category.
But mobile surpassing desktop is only one fact about our mobile search behaviors. Here are 50 other astounding facts about our mobile search behaviors.

  1. 95% of mobile users use their device for mobile search (MarketingLand)
  2. 94% have found a need to call a business directly when searching for information on their smartphones. (Google and Ipsos)
  3. 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily.  (Mediative Spotlight)
  4. 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. (Nectafy)
  5. 88% of all “near me” searches occur on mobile devices with those mobile searches growing at 146% year over year. (Google)
  6. 81% of conversions (defined as store visits, calls or purchases) triggered by mobile search occur within five hours. (Google)
  7. 80% of local searches on mobile phones convert. (SearchEngineLand)
  8. 80% of smartphone owners use their device in stores to shop. (Google)
  9. 76% of smartphone searchers have used a store locator or location extension in search results to help them find and visit a local store. (Neilsen)
  10. 75% of purchases from mobile search take place in a physical store (Neilsen)
  11. 74% of mobile users will wait 5 seconds for their site to load before abandoning it (MyCustomer.com)
  12. 74% of mobile bookings are made for same-day check-in. (Hotels.com)
  13. 73 percent of mobile searches trigger follow-up actions. (SearchEngineLand)
  14. 73% of consumers find mobile websites load times to be too slow and 74% say they will leave the site after waiting 5 seconds or more. (Meditative Labs)
  15. 72% of click-to-call conversations lasted longer then 30 seconds. (Google and Ipsos)
  16. 70% of mobile searches lead to online action within an hour. (iacquire)
  17. 70% of mobile search conversions happen with 5 hours. (SearchEngineLand)
  18. 69% of Marketers believe that their website is currently mobile-friendly. (gShift Study)
  19. 66% of time spent online retailing is done through smartphones or tablets. (comScore)
  20. 63% of Americans who researched their travel options digitally used a mobile device. In 2016, 73.0% use a mobile device to research a trip. (eMarketer)
  21. 62% of organic searches display different results on desktop vs. smartphone. (Bright Edge)
  22. 61% of smartphone users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (Google)
  23. 61% of mobile users are more likely to contact a local business with a mobile site (Google)
  24. 60% of mobile users expect a website to load in less than three seconds. (Gomez)
  25. 57% of mobile users won’t recommend a business with a poorly designed mobile website. (CMS Report)
  26. 55% of digital marketers stated that they do not currently track mobile rank data. (gShift)
  27. 55% of mobile data usage is video. (Cisco)
  28. 53% of mobile searches have local intent. (Meditative Labs)
  29. 52% of travelers who book trips via digital means will do so using a mobile device. (eMarketer)
  30. 52% of mobile searchers say they find the click-to-call button useful. (Google and Ipsos)
  31. 50% of mobile queries in travel, restaurants and autos result in a purchase. (MarketingLand)
  32. 50% of local mobile searches result in store visits (Google)
  33. Location-related mobile searches are growing 50% faster than mobile searches in general. (Inc.)
  34. 45% of users 18-29 use mobile search daily. (iacquire)
  35. 48% of people who do research on a mobile device start with a search engine. Search is the most common starting point for mobile research.  (Google)
  36. 48% find it extremely important to be able to call the business when they are about to make a purchase. Click-to-call is seen as most important for mobile searchers in the purchase phase. (Google and Ipsos)
  37. 40% of mobile searchers use Google Click-to-Call. (Google and Ipsos)
  38. 40% of mobile searches happen between 6pm and 12pm. (MarketingPilgrim)
  39. 40% of mobile searches are conducted while users are watching TV. (iacquire)
  40. 40% will choose another result if it is not mobile friendly. (iacquire)
  41. 36% of mobile searchers have needed click-to-call when researching an item or service. (Google and Ipsos)
  42. 36% of mobile searchers indicated they would be more likely to explore other brands if click-to-call was not available when required. (Google and Ipsos)
  43. 33% of searches on a smartphone occur right before a consumer visits a store. (Source: Google)
  44. 33% of people who do research on a mobile device start with branded websites. (Google)
  45. 33% of all mobile searches on Google are related to location. (Inc.)
  46. 32% of consumers wish mobile websites were easier to navigate through the purchase process. (Meditative Labs)
  47. 30% higher Click Through Rate for searches on mobile devices than desktop. (State of Search)
  48. 26% of people who do research on a mobile device start with branded apps. (Google)
  49. 18% of local searches lead to sales. (Source: Google)
  50. 3X higher conversions for people who search a business on their mobile device vs. desktop. (iacquire)

The key takeaway is not how big mobile search now is or how fast it is growing. But consumer expectations when they do mobile search and the rewards for companies that have a strategy and plan for delivering on their mobile search behaviors.
The infographic below show how to go about optimizing your company’s search present for mobile SEO.
Are these facts surprising to you? Does your company need help navigating your customer’s mobile search behaviors?
mobile search behaviors

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