If you’re a business, then you’re most likely already well-versed in digital marketing and possibly even SEO. Those are incredibly important things to know and understand for the online aspect of your business. If you have a physical location or multiple locations, then these things are only the beginning. You also need to be on top of your local SEO efforts.
Local SEO? What’s the difference? Today we’ll look at the concept behind this variation of search engine optimization, followed by some compelling statistics on how it benefits your business. We’ll wrap things up with an infographic that will empower you to make actionable changes today that boost your local SEO efforts.
Understanding and Harnessing Local SEO (Infographic)
Unlike standard SEO efforts, local SEO focuses on the physical location of your business. When you do a search on Google for a local business, store, or restaurant, you’ll notice that the results you see are geographically relevant. These businesses are ranking in this case for location-specific ranking factors.
While it does require a little extra work, local SEO does also benefit from the efforts you’re currently using yourself, or through a digital marketing agency. There are also some compelling statistics to prove how valuable this practice can be:
- 50% of local mobile searches visit the store within a day.
- 18% of local searches result in a sale the same day (compared to 7% for non-local)
- 60% of consumers have used local information in Ads
- 68% use the “Get Directions” or “call” buttons
Ultimately, ensuring that your local SEO efforts are in place can bring a huge amount of foot traffic to your business’ physical location. Below is an infographic from OnBlastBlog that outlines the exact methods by which you can start implementing local SEO practices into your online marketing efforts.advantage of local SEO?
How do you take advantage of local SEO? Let us know in the comments!
Matt Banner is the Head Honcho at On Blast Blog. He blogs like it’s daily religion. His life is dedicated to help people start their own blog and carve their way through the internet.