BarnRaisers


9 social media trends that will take over in 2018

Posted on December 04, 2017 by Rob Petersen

social media trends

Social media trends and new technology go hand in hand.

Many forms of content on social networks that now account for the majority of views, likes, shares, re-tweets and comment didn’t exist 5 years ago. In fact, some of the social networks they are seen on didn’t exist either.

Social media trends help us know not only what’s going to occur on social networks but the internet in general. The people at  Filmora have created an infographic to show and tell you. And they have substantiated it with research and hard numbers that make predictions real.

Here’s a brief summary of social media trends for 2018 from their infographic with just a smattering of the research they’ve compiled in the inforgraphic below.

  1. VIDEO TAKES CENTER: 95% of the message in a video is retained by viewers vs. only 10% for text
  2. EXPANSION OF LIVE STREAMING: Facebook Live videos are watched 3X longer than regular ones
  3. DOUBLING DOWN OF EPHEMERAL CONTENT: Ephemeral means short lived, fleeting or passing and describe the nature of media on social networks accessible for up to 24 hours
  4. RISE OF AUGMENTED REALITY: In April 2017, Facebook Camera Effect’s platform is designed. And it’s for AR hardware
  5. AI AND CHATBOXES ARE WIDELY USED: 30% of chat conversations will be chatboxes in 2018
  6. FOCUS ON GENERATION Z: Generation Zers, born between 1995 and 2012, are “true digital natives.”
  7. INCREASED INVESTMENT IN INFLUENCERS: 94% of those who have used influencers believe it is and effective strategy
  8. MOBILE READY CONTENT: More content will be made specifically for mobile as the majority of viewership and virtually all social networks is already greater on mobile than desktop
  9. INCREASED BRAND PARTICIPATION IN MESSAGING PLATFORMS: Each of the top five messaging platforms has 255 users or more already

Scroll down this infographic made by Filmora. And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section.

 

social media trends in 2018

Do you think these are the top social media trends for 2018? Do you have any more to add? Let us know what you think.

Leave a Reply


  • Subscribe to our content by email

    Join Our Mailing List
    Email:
    For Email Marketing you can trust
  • Strategic Digital Marketing (Rob Petersen | Contributing Author)

  • 166 Case Studies Prove Social Media ROI – Over 150,000 downloads

  • How we work. Over 500,000 views

  • Rutgers Business School – MBA Faculty

  • Affiliate Disclosure

    I am an affiliate for some of the products featured on this website. This means if you purchase them through a link or banner, I earn a commission. I recommend these products because of my regard for them, not because of the commission. Whether or not you decide they are right for your business and purchase them is completely up to you.

  • SEMrush

    SEMrush
  • Categories

  • Follow Me

  • Privacy Policy

    We do not share personal information with third-parties nor do we store information we collect about your visit to this blog for use other than to analyze content performance. We are not responsible for the republishing of the content found on this blog on other Web sites or media without our permission. This privacy policy is subject to change but will be updated,
  • About

    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



↑ Top