Lead generation tactics are the activities marketers use to identify, attract and nurture relationships with prospects so they turn into customers for your product or service.
According to 600 marketers from an eMedia survey, B2B Lead Generation: Trend Report, the choice of lead generation tactics plays a key role to achieve the best results. That’s because:
- 68% of companies say increasing lead quality is more important than lead volume
- 59% of companies say they are generating high quality leads.
- 42% are converting leads into customers.
- 37% deliver effective lead nurturing programs.
- 36% say lead generation is impacting revenue and is achieving ROI.
What are the lead generation tactics marketers say are most effective? The list may surprise you. And the sources for each of the lead generation tactics is given at the bottom of the list.
Here are the 24 most effective lead generation tactics surprisingly.
- 83%: Company Website
- 81%: Articles on your Website
- 80%: Email Marketing
- 78%: Events, Conferences and Trade Shows
- 77%: Case Studies
- 77%: Search Engine Optimization (SEO)
- 71%: Content Marketing
- 62%: Webinars
- 59%: Social Media
- 56%: Public Relations
- 53%: Blogging
- 56%: Paid Search (PPC)
- 52%: Telemarketing
- 48%: Online Advertising
- 45%: Content Syndication
- 44%: LinkedIn
- 37%: Direct Mail
- 37%: Facebook
- 36%: Online Directories
- 32%: Re-targeted ads
- 26%: Affiliate Marketing
- 26%: Mobile Marketing
- 22%: Print Advertising
- 19%: Rented Lists
Source for 1, 3, 4, 6, 8-15, 17, 22 and 23 is eMedia. For 2 and 5, the source is MarketingProfs. For 19-21 and 24, the source is Chief Marketer. For 7, 16 and 18, the source is Capterra.
This list is intended as a guide. If you are pursuing lead generation, now you know if your going about it using the tactics that marketers say are most effective.
If you’re are like me, in any given week, you probably get emails from companies offering these services for your business stating how much they will help your business grow.
Doesn’t it also help to know the ones that probably deserve the more serious consideration based on the experience of people who depend on effective lead generation tactics?
Does your business need help developing a lead generation strategy with the most effective lead generation tactics?
