Website design trends
Website design trends matter in 2021 and any year. Here are just a few reasons why.
- It only takes 50 milliseconds for visitors to form an opinion about your website
- Within that time, 94% of those first impressions are design-related
- 38% of users will stop engaging with a website if they find the content or layout unattractive
Our friends at Website Builder Expert have put together a comprehensive guide. It identifies 6 web design trends and the stats behind them to explain why they are trending. All trends point to the conclusion websites that put users first succeed.
Here are 6 web design trends to follow in 2021.
#1. Photography with graphic
Eye-tracking studies show people totally ignore generic stock imagery. So, give them something fresh and modern to look at instead. Stats that support unique, quality photography as one of the top web design trends are:
- 66% of users prefer beautifully designed websites.
- 38% leave unattractive websites.
- Visitors spend almost 6 seconds looking at a website’s main image.
#2. Bold fonts
Don’t put everything in bold – choose the text you want visitors to pay the most attention to, such as headings, calls to action, or key information. Stats behind the use of bold fonts are:
- Websites score 47% higher in usability when text is scannable.
- Visitors only read 20% of the words on a webpage.
#3. Visual hierarchy website design trends
People have certain website design expectations you should meet, such as including a logo, contact information, and top menu navigation on your site. Visual hierarchy means people know exactly what to do and where to look when they land on your site. Stats that show why visual hierarchy is one of the top website design trends are:
- Users spend 80% of their time viewing the left half of the webpage
- 70% of small business sites don’t have clear calls-to-action on their homepage.
- 44% of users leave a website with no contact details.
- 36% of customers click on the logo to reach a website’s home page.
#4. Personalized content
While a fully personalized online experience may sound pretty demanding, it can take your website to the next level. This is most helpful for e-commerce and business sites, but adding just a drop of personalization to any site can really boost engagement. Why is it so important.
- 93% of companies have seen a boost in conversions after using personalization.
- 54% of global users prefer personal experiences over generic ones.
- 44% of consumers say they’re likely to become repeat buyers after a personalized shopping experience with a particular brand.
#5. Mobile-focused e-commerce website design trends
Making sure that your online store has a mobile-friendly design is now more important than ever. While sales made via desktop are still worth more money on average, mobile e-commerce has been on the rise for years – and 2020 was the year that saw mobile traffic skyrocket. The stats behind the trend are:
- Mobile minutes accounted for 77% of online time.
- 57% of users won’t recommend a business with a poorly designed mobile website.
- Mobile now represents 56% of the total order share.
- In the first quarter of 2020, mobile e-commerce traffic grew by 25% to make up a whopping 71% of total traffic.
#6. Faster website load speeds
Your website should load in three seconds or less to keep visitors happy – and you’ll find it helps your SEO rankings in Google as well. Fast loading websites are a trend in any year. Here’s why:
- 46% of people name waiting for pages to load as the thing they dislike most about mobile browsing.
- 40% of visitors will wait no longer than 3 seconds for a site to load.
- Just a one-second delay reduces customer satisfaction by 16%.
Are these website trends helpful to you? Which ones will you follow?