The need to keep a community informed, connected and calm in a crisis has not been felt more this year...
7 best practices digital agencies should be doing
If you have a business that relies on advertising, did you know digital is the only media channel showing growth...
21 stats/5 charts: Don't do SEO/SEM without Social Media or visa versa
The cornerstone of Search (both SEO (Organic) and SEM (Paid)) is relevant keywords; the cornerstone for Social Media is relevant...
25 reasons to write for your audience before search engines
80% of people start their journey to a website through the query on a search engine. Once they type in...
18 content marketers share their secrets for share-worthy content
Forbes began this year with the prediction "2012 will be the year of content" where "content marketing and social media...
8 social media targeting tools worth knowing about and why
There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
What social media costs to do…or not do…and the value of a Facebook Fan
The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do?...
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
10 reasons Social Media RFP's aren't there yet
I have great respect for the RFP (Request For Proposal) process. At the early stage of the procurement process, it brings structure to decision making. ...