Digital marketing is a big umbrella term under which many marketing strategies take shelter. Be it social media marketing, content...
8 ways to choose the right KPIs for your business
Choose the right KPIs KPIs (Key Performance Indicators) are actionable metrics you choose to keep your business strategy on track...
9 experts explain what is ROI of TV advertising
ROI of TV advertising Nearly 80% of advertisers say traditional television advertising has become less effective. However, 50% of U.S....
How to Boost Your Social Media Marketing ROI
While most marketers now use social media, it doesn’t necessarily mean they generate high social media marketing ROI (return on...
How to Write Winning Microcopy: 4 Hacks to Maximize Landing Pages ROI
There are many psychological barriers to conversions. Consider these scenarios for instance. Scenario 1: A new visitor enters a review...
How to Build a Balanced Scorecard in 3 Simple Steps
Balanced Scorecard A Balanced Scorecard manages and monitors a company’s performance against strategic goals. However, unlike traditional measurement systems, it...
How Visual Marketing Can Boost Your Business ROI
As the attention span of consumers continues to dwindle, businesses are leaning more and more towards visual marketing to catch...
6 succinct steps to great data storytelling
Data storytelling Hard data with a human narrative is data storytelling. It's a skill in demand. It's something to consider...
9 experts explain what is a good cost per acquisition
Cost Per Acquisition Cost Per Acquisition or CPA is the amount of money that is invested to produce a sale....
Content Marketing KPIs: A Small Guide to Evaluate Success
Content lays the foundation of most of the digital marketing tactics today. It can help you reach your audience, interact...