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Category: Measurement and ROI

25 Best Digital Marketing Tools to Increase Your Business ROI in 2022
Posted November 13, 2021

25 Best Digital Marketing Tools to Increase Your Business ROI in 2022

Digital marketing is a big umbrella term under which many marketing strategies take shelter. Be it social media marketing, content...

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choose the right kpis
Posted October 31, 2021

8 ways to choose the right KPIs for your business

Choose the right KPIs KPIs (Key Performance Indicators) are actionable metrics you choose to keep your business strategy on track...

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ROI of TV advertising
Posted September 6, 2021

9 experts explain what is ROI of TV advertising

ROI of TV advertising Nearly 80% of advertisers say traditional television advertising has become less effective. However, 50% of U.S....

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How to Boost Your Social Media Marketing ROI
Posted July 26, 2021

How to Boost Your Social Media Marketing ROI

While most marketers now use social media, it doesn’t necessarily mean they generate high social media marketing ROI (return on...

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How to Write Winning Microcopy 4 Hacks to Maximize Landing Pages ROI
Posted June 30, 2021

How to Write Winning Microcopy: 4 Hacks to Maximize Landing Pages ROI

There are many psychological barriers to conversions.  Consider these scenarios for instance. Scenario 1: A new visitor enters a review...

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Balanced Scorecard
Posted May 23, 2021

How to Build a Balanced Scorecard in 3 Simple Steps

Balanced Scorecard A Balanced Scorecard manages and monitors a company’s performance against strategic goals. However, unlike traditional measurement systems, it...

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How Visual Marketing Can Boost Your Business ROI
Posted May 19, 2021

How Visual Marketing Can Boost Your Business ROI

As the attention span of consumers continues to dwindle, businesses are leaning more and more towards visual marketing to catch...

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data storytelling
Posted May 2, 2021

6 succinct steps to great data storytelling

Data storytelling Hard data with a human narrative is data storytelling. It's a skill in demand. It's something to consider...

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Cost Per Acquisition
Posted April 11, 2021

9 experts explain what is a good cost per acquisition

Cost Per Acquisition Cost Per Acquisition or CPA is the amount of money that is invested to produce a sale....

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Content Marketing KPIs
Posted October 14, 2020

Content Marketing KPIs: A Small Guide to Evaluate Success

Content lays the foundation of most of the digital marketing tactics today. It can help you reach your audience, interact...

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