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Category: Measurement and ROI

Posted September 14, 2019

9 experts tell what is a good Marketing ROI and why

Marketing ROI Marketing ROI is exactly what it sounds like: A way of measuring the return on investment from the...

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Posted August 17, 2019

10 data mining examples for 10 different industries

Data mining examples Data mining examples show the process of discovering patterns and identifying rules in large data sets. Machine...

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Posted June 9, 2019

10 experts give 10 reasons why ROI fails (it's not numbers)

Why ROI fails ROI fails to be measured for many businesses when Return on Investment (ROI) is a relatively simple...

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Posted April 7, 2019

21 top marketing KPIs and why they matter (Video)

https://youtu.be/taYxF80p4IU Top Marketing KPIs Top Marketing KPIs (Key Performance Indicators) are the metrics that matter for any company that wants...

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Posted December 2, 2018

10 most common mistakes in calculating ROI

Calculating ROI is based on a simple formula. Yet, to many, it is one of the most vexing business measurement....

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Posted November 11, 2018

11 geotargeting case studies prove location is everything

Geotargeting delivers content to target groups by city, zip code or address level or on a more granular level through...

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Posted October 1, 2018

6 essential steps to the data mining process

Data mining process is the analysis of large data sets and the discovery of patterns, relationships and insights to solve...

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Posted September 3, 2018

10 experts explain how to calculate ROI of an influencer

  Influencer is someone who helps other people buy from you. How do they do this? Influencers have a combination of...

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Posted June 24, 2018

26 top executive dashboard templates to wow the C-suite

Executive dashboard templates give a visual display of your business’ data essential to achieve your goals. Key data is showcased...

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Posted June 11, 2018

10 best data visualization tools for free in 2018

Best data visualization tools use visualizing data to drive better decision making. As Peter Drucker says, "what's measured improves."

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