E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
2 most important words in social media, thank you, and 7 ways to put them to work
Like many of you, social media occupies a portion of each day. I think I have made peace with it...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...
6 storytelling lessons I learned from Keith Richards
I hope this holiday season finds you reading a good book. In my case, that book is Life by Keith...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
Advertising or Advocates? How to invest in the right places.
Where should money be invested these days? Advertising or Advocates? The Harvard Business Review, in this December's issue, says the...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...