Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the "natural,"...
12 case studies prove social and traditional media work better together
It makes sense social and traditional media would work better together but, as with any new form of marketing, social...
21 experts show and tell how they define Social CRM
Social CRM (Customer Relationship Management) marries mass, word-of-mouth reach and personal interactions with the principles of a sophisticated and software-based...
42 reasons every brand needs a content marketing strategy in 2012
The spark that keeps the customer relationship alive is relevant content. It's the simplest and most fundamental way to create...
6 foundational faults with Klout
When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...
12 charts to explain the sales benefits of Social Commerce to your boss
Social commerce is the merger of social media and ecommerce. It aligns human behaviors with buying behaviors
In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan
One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
10 tips on Groupon or Living Social and the pros and cons for your brand
Groupon and LivingSocial, known as "social buying sites," are forerunners in what Forrester says is the new social economy. They...
20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still...
How to explain the social media ecosystem to your boss with 7 compelling charts
An ECOSYSTEM is s a biological community where living organisms interact with their physical environment. In digital marketing, it is...