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Tag: brand building

Posted March 10, 2012

10 case studies prove ROI of SEO

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the "natural,"...

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Posted January 22, 2012

12 case studies prove social and traditional media work better together

It makes sense social and traditional media would work better together but, as with any new form of marketing, social...

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Posted January 15, 2012

21 experts show and tell how they define Social CRM

Social CRM (Customer Relationship Management) marries mass, word-of-mouth reach and personal interactions with the principles of a sophisticated and software-based...

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Posted December 1, 2011

42 reasons every brand needs a content marketing strategy in 2012

The spark that keeps the customer relationship alive is relevant content. It's the simplest and most fundamental way to create...

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Posted November 17, 2011

6 foundational faults with Klout

When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...

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Posted October 27, 2011

12 charts to explain the sales benefits of Social Commerce to your boss

Social commerce is the merger of social media and ecommerce. It aligns human behaviors with buying behaviors

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Posted October 14, 2011

In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan

One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...

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Posted October 10, 2011

10 tips on Groupon or Living Social and the pros and cons for your brand

Groupon and LivingSocial, known as "social buying sites," are forerunners in what Forrester says is the new social economy. They...

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Posted September 27, 2011

20 ways David Ogilvy would use social media (if he was still with us)

  David Ogilvy is known for expanding the boundaries of advertising.  This is demonstrated in his quotes, all are still...

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Posted September 17, 2011

How to explain the social media ecosystem to your boss with 7 compelling charts

An ECOSYSTEM is s a biological community where living organisms interact with their physical environment. In digital marketing, it is...

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