Like many of you, social media occupies a portion of each day. I think I have made peace with it...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
Advertising or Advocates? How to invest in the right places.
Where should money be invested these days? Advertising or Advocates? The Harvard Business Review, in this December's issue, says the...
How to make money blogging (and earn trust worth more). A personal story.
The #1 way to build trust in social media is to blog, according to eMarketer. This is a personal story that substantiates...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
The bloggers' gene. 3 essential things to learn; 5 things unique to you.
Estimates are roughly 2,800,000 people in the world are bloggers. Enough to wonder, is there a gene that makes us blog? Based on the bloggers...
How a community brought a brand back from bankruptcy
Believe it or not, in the mid 1980's, Harley-Davidson was facing bankruptcy. BACKGROUND Founded in 1917, Harley flourished during World War...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...