People like to do business with people they know. This is one of the most valuable lessons I've learned from...
Hey Avon. Join the Social Media party. Here are 10 actions to take
The Wall Street Journal, in a recent article, Avon Is Late to Social Media's Party, reported sales for cosmetic products...
21 ways blogs feed content marketing efforts
Content marketers use the phrase, "content curation," to describe the development of content and collection and sharing of it in...
21 experts show and tell how they define Social CRM
Social CRM (Customer Relationship Management) marries mass, word-of-mouth reach and personal interactions with the principles of a sophisticated and software-based...
6 foundational faults with Klout
When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...
In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan
One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
10 life lessons social media taught me about business a building and ROI
The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
12 ways Klout helps us influence; 7 ways it enourages us to manipulate
Wikipedia describes Klout as "an analytics tool that measures a users influence across their social network." Klout describes Klout...
8 social media targeting tools worth knowing about and why
There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
9 facts with charts show how blogs drive sales
90% of purchase decisions begin online. Wouldn't you like it to be someone you know? That's what blogs do....