Digital marketing planning is no different than any other marketing planning. In fact, companies shouldn't separate plans for ‘digital’ and...
16 social media metrics for ALS Ice Bucket Challenge to watch
How does the ALS Association and others use social media metrics to create an actionable scorecard? Here are 16 social...
37 key strategy questions web analytics answers
.Web analytics is not just a tool for measuring web traffic. Off-site web analytics refers to the measurement of a...
8 guidelines for great data visualization (with examples)
Data visualization is the art and practice of gathering, analyzing, and graphically representing empirical information. More and better data visualization...
21 reasons every business should have KPIs
Key Performance Indicators (KPIs) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They...
5 reasons analytics is the most coveted marketing skill
Analytics is the study of past historical data to research trends and evaluate performance to gain knowledge and effect decisions...
18 reasons to listen before you leap into social media
Among companies that are "very successful" at achieving goals with social media, 47% make extensive use of social analytics Among...
45 KPI's every social media marketer should know
Key Performance Indicators (KPI”s) are quantifiable measurements, agreed to beforehand, that reflect critical success factors for an organization.
12 lessons learned when interns do your social media
With colleges out and students looking to make their mark or start a career this summer, here comes a rite...
The 4 stages of social media marketing
"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...