ROI research (Return on Investment) is a key consideration for companies pursing or thinking about pursuing the hottest digital trends:...
10 most common mistakes in calculating ROI
Calculating ROI is based on a simple formula. Yet, to many, it is one of the most vexing business measurement....
10 experts explain what is a good ROI and why
Good ROI measures how profitable a past expenditure has been and helps objectively evaluate the potential profit of an expenditure...
8 surprisingly simple steps to calculate ROI
ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...
33 inspiring B2B digital marketing case studies
86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt...
12 big business benefits of Customer Lifetime Value
5% increase in customer retention increases profits by 25% to 95% (Harvard Business Review) 6-7x more costly to acquire a...
10 essential infographics to create a digital marketing plan
U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...
10 case studies where web analytics insights drove ROI
What good is data if you don't know what to do with it? Web Analytics is the measurement, collection, analysis...
5 data-driven metrics prove ROI of SEO
64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range for retainers...
10 data experts explain why little data is the new big data
Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance and...