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Tag: ROI

Posted March 20, 2017

8 surprisingly simple steps to calculate ROI

ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...

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Posted November 15, 2015

33 inspiring B2B digital marketing case studies

86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt...

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Posted October 18, 2015

12 big business benefits of Customer Lifetime Value

5% increase in customer retention increases profits by 25% to 95% (Harvard Business Review) 6-7x more costly to acquire a...

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Posted August 23, 2015

10 essential infographics to create a digital marketing plan

U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...

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Posted August 9, 2015

10 case studies where web analytics insights drove ROI

What good is data if you don't know what to do with it? Web Analytics is the measurement, collection, analysis...

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Posted May 10, 2015

5 data-driven metrics prove ROI of SEO

64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range for retainers...

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Posted February 22, 2015

10 data experts explain why little data is the new big data

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance and...

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Posted February 15, 2015

15 case studies prove ROI of Facebook ads

For these 15 brands, the right ad was served to the right person at the right time. But much of...

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Posted February 8, 2015

17 essential KPIs every B2B marketer should know

KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics...

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Posted January 25, 2015

15 B2B case studies show how content marketing drives ROI

Here are 15 B2B case studies. They show how content marketing drives ROI when B2B businesses: Know their audience Don't...

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