ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...
33 inspiring B2B digital marketing case studies
86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt...
12 big business benefits of Customer Lifetime Value
5% increase in customer retention increases profits by 25% to 95% (Harvard Business Review) 6-7x more costly to acquire a...
10 essential infographics to create a digital marketing plan
U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...
10 case studies where web analytics insights drove ROI
What good is data if you don't know what to do with it? Web Analytics is the measurement, collection, analysis...
5 data-driven metrics prove ROI of SEO
64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range for retainers...
10 data experts explain why little data is the new big data
Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance and...
15 case studies prove ROI of Facebook ads
For these 15 brands, the right ad was served to the right person at the right time. But much of...
17 essential KPIs every B2B marketer should know
KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics...
15 B2B case studies show how content marketing drives ROI
Here are 15 B2B case studies. They show how content marketing drives ROI when B2B businesses: Know their audience Don't...