Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It involves technology...
21 experts define CRM in their own words and pictures
"The purpose of a business is to create and keep a customer," wrote Peter Drucker in The Practice of Management...
21 experts show and tell how they define Social CRM
Social CRM (Customer Relationship Management) marries mass, word-of-mouth reach and personal interactions with the principles of a sophisticated and software-based...
12 digital and social media case studies that prove Customer Service ROI
Digital and social media are held to highly accountable standards when it comes to return on investment (ROI). Within this...
27 reasons case studies always make great content
Many people have opinions on what makes great content. One is case studies. But case studies usually aren't at the top of the list. They are generally...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...