Why do so many brands say: "Like Us on Facebook." Does it builds relationships that lead to sales? Or is...
ROI of an IPO. Why Twitter with no profits = $12.8 billion
Twitter filed its IPO. It's now valued at $12.8 billion but has never made a profit. In fact, the filing...
38 surprising facts about trust in social media
While trust in our government and CEO's is declining, our trust in social media continue to increase and rapidly according...
11 company case studies prove ROI of LinkedIn
If lead generation is important for your business, you should know LinkedIn has the highest rate of any social network...
27 surprising facts and charts on social media ad spending
It is expected, by 2017, online ad spending will equal TV ad spending in the U.S. In 2012, online ad...
8 case studies prove predictive power of social media listening
90% of the data in the history of the world has been created in the last 2 years (source: IBM)....
10 music business case studies prove Social Media ROI
Nowhere do the words, Fan Engagement, have greater relevance than in the music and social media business. The music industry,...
12 lessons learned when interns do your social media
With colleges out and students looking to make their mark or start a career this summer, here comes a rite...
10 signs social media peaked; 9 reasons to be glad hype is passed
Social networks exhibited mixed results last year after years of significant growth. It was bound to happen.
How would Peter Drucker develop a marketing plan? 12 ideas
"Plans are only good intentions unless they immediately degenerate into hard work" - Peter Drucker Peter Drucker's succinct truths are...