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Tag: social media ROI

Posted May 12, 2014

26 reasons companies can't figure out ROI

70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)...

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Posted April 27, 2014

166 case studies prove Social Media ROI (Free eBook)

"How do I measure the return on my social media investment? This question has been top of mind for marketers...

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Posted December 7, 2013

10 case studies prove the ROI of brand advocates

      A brand advocate is a person, or customer who talks favorably about a brand or product, and then...

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Posted November 17, 2013

20 Facebook ad tips for the holiday season

With the holidays approaching, gift gifting is about to increase, significantly, and so are advertising costs on social networks. Social...

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Posted October 20, 2013

21 reasons social media metrics are a waste of time

Why do so many brands say: "Like Us on Facebook." Does it builds relationships that lead to sales? Or is...

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Posted October 5, 2013

ROI of an IPO. Why Twitter with no profits = $12.8 billion

Twitter filed its IPO. It's now valued at $12.8 billion but has never made a profit. In fact, the filing...

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Posted September 29, 2013

38 surprising facts about trust in social media

While trust in our government and CEO's is declining, our trust in social media continue to increase and rapidly according...

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Posted August 31, 2013

11 company case studies prove ROI of LinkedIn

If lead generation is important for your business, you should know LinkedIn has the highest rate of any social network...

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Posted June 29, 2013

27 surprising facts and charts on social media ad spending

It is expected, by 2017, online ad spending will equal TV ad spending in the U.S. In 2012, online ad...

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Posted June 9, 2013

8 case studies prove predictive power of social media listening

90% of the data in the history of the world has been created in the last 2 years (source: IBM)....

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