Nowhere do the words, Fan Engagement, have greater relevance than in the music and social media business. The music industry,...
12 lessons learned when interns do your social media
With colleges out and students looking to make their mark or start a career this summer, here comes a rite...
10 signs social media peaked; 9 reasons to be glad hype is passed
Social networks exhibited mixed results last year after years of significant growth. It was bound to happen.
How would Peter Drucker develop a marketing plan? 12 ideas
"Plans are only good intentions unless they immediately degenerate into hard work" - Peter Drucker Peter Drucker's succinct truths are...
7 steps to demystify Social Media ROI
For many business, Return on Investment (ROI) is like a search for the Holy Grail. Maybe that's why the reason,...
16 case studies that prove ROI of mobile marketing
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile...
12 best practices of successful social media promotions
Social media promotions refer to brand building incentives and offers that gain attention through social media sites, website traffic, buzz...
15 reasons Google Analytics is #1 tool for social media monitoring
Social media monitoring (or social media listening) is the process of identifying and assessing what is being said about a...
5 big social media ideas help small businesses
Small business has led the way to recovery in every recession. 80% of small businesses say they now use a...
10 social media measurements every marketer should know
Social media measurement tools are one of the fast growing areas of analytics and venture funding. But, did you know,...