There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
12 surprising stats for brands that learn social media skills
Peter Drucker (at right) said: The purpose of a business is to create and keep a customer. How would Peter say brands...
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
Why it should called it Black 'Social Media' Friday (5 stats/2 graphs)
Last year, Deloitte reported on how Americans find deals during the holiday season. They said: 40% turn to print 29% look at...