12 blog case studies of small beginnings to super success 2

Posted on March 10, 2019 by Rob Petersen

Blog case studies

blog case studies

Blog case studies show the opportunity available to someone with a unique perspective on an area that is relevant to others. Successful blog are consistently supported with content that builds an audience and possibly monetary value.

People who make blogs into a business often start from the humblest of beginnings. It is their unique perspective on a particular topic, its relevance to others and the consistency of keeping the content fresh that makes them stand out.

They may make money from similar sources like affiliate marketing, sponsored content, ads, courses and event. But it is the differentiated way they discuss their area that turns their blog into a viable business.

Here are 12 blog case studies of small beginnings to super success.

ARTOFMANLINESS: Brett McKay founded the Art of Manliness in 2008 and has grown it into the largest independent men’s interest magazine on the web. It is a one-stop resource for actionable advice that covers every aspect of a man’s life: character, career, relationships, fitness, style, skills, and much more. Through weekly podcasts and articles, AoM tackles subjects from the philosophical and serious to the practical and fun. AoM differentiates itself from other men’s lifestyle media outlets in providing content that is intelligent, thoughtful, thorough, eminently useful, and clickbait-free. Estimated annual revenue is now $4,300,000.

COINDESK: Is the most successful cryptocurrency blog in the world, getting over 10 million visitors per month. It was started in 2013 by Shakil Kha, and then acquired by Digital Currency Group in 2016 for an amount rumored to be around $500,000. Today, they’re the go-to source for all news and updates in the blockchain world. They make money through advertising, publishing paid reports, and selling tickets to their conferences.

COPYBLOGGER: Started by Brian Clark with no more than $1,000 in seed cash, Brian worked incredibly hard to build an audience and help people. He engaged his audience and figured out exactly what they were looking for. And then he gave it to them. Brian Clark didn’t even have an idea for a product to sell. This approach led Clark and his growing team to launch Copyblogger’s Authority educational platform, its certified content marketer marketplace, and the StudioPress website builder for WordPress. Brian Clark has built CopyBlogger through partnership. Its parent company, Rainmaker Digital, serves more than 200,000 unique customers across its three brands and earns in excess of $12 million in annual revenue.

CREATEANDGO: Founded by Alex and Lauren (a former personal trainer and CPA), after first creating a health and wellness blog, they turned their attention to teaching others how to start a blog and make money at it in this one of our blog case studies. Last year, they earned over $1.66 million with a little less than $600,000 in expenses putting their blogs at over the million dollar mark in revenues. Books and courses account for the majority of revenue, followed by affiliate marketing, mostly for web hosting, email marketing and landing page building companies.

HUFFPOST: Started as “The Huffington Post” by blogger-cum-celebrity Arianna Huffington. It’s initial focus was on American politics with a decidedly liberal stance. It expanded to include a wide variety of other topics and localized editions. They’ve achieved this through pulling in content from a pool of individual bloggers and content creators. HuffPost makes it money from sponsored advertising revenue through banners and other digital ads across its variety of channels. It is by far the most successful blog of its kind, likely valued today at well over $1 billion, a great investment for AOL.” It is estimated Huffpost earns $1,40,00000 per month.

LIFEHACKER: Launched by Gawker Media and is currently owned by Univision Communications, the staff updates the site about 18 times each weekday, with reduced updates on weekends. The site bills itself simply as the site for “Tips, tricks, and downloads for getting things done.” Simple and straightforward, yet highly intriguing. This is one of our blog case studies because who doesn’t need help getting things done?). Daily page views are 2.2 million and monthly revenues are $198,975.

MAKINGSENSEOFCENTS: Started by Michelle Garter as a blog to improve her finances and keep track of her progress to teach others, Michelle managed to pay pay off her $38,000 student loan in 7 months following her own advice. She writes in-depth articles about earning extra income with side hustle and controlling emotional spending. She has developed courses and products to help others. She also monetizes her blog through affiliate marketing and ads. Michelle went from being in debt to earning revenues of $120,000+/month through her blog

MASHABLE: Started by Pete Cashmore in his Scotland home and quickly grew to be the go-to source for social media and tech news. Since then, the outlet’s focus has expanded a bit. But it emphasizes social media news and updates while growing its audiences significantly, thanks in part to pushing content out on a variety of platforms like Facebook and Twitter. Mashable is monetized by offering a variety of advertising formats. Because it has 45M unique monthly readers, certain authors may pay Mashable to be featured on their site. It is estimated Mashable makes $2,000,000 per month.

NERDFITNESS: Cut from his high school basketball team in Sandwich, Mass, Steve Kamb hit the gym. To his surprise, he enjoyed working out. He wanted to create a home for people, like himself, who are kind of nerdy and are interested in fitness but are too self-conscious to go to the gym. Most of the firm’s revenue comes through online courses it sells through its Nerd Fitness Academy. The company also runs Camp Nerd Fitness, where several hundred people gather each fall for a fitness retreat held on a long weekend.  His monthly newsletter has 273,000 subscribers and annual revenue is in the seven figures.

NERDWALLET: Is a personal finance blog that helps people with personal financial decisions. They review everything from credit cards, mortgages, insurance, and all things finance. The affiliate commissions for financial products like these can get into the hundreds of dollars per referral. But what they’ve really mastered is Search Engine Optimization (SEO) understanding search intent. They create the best content and user experience depending on the keyword. These reason explain why they’re worth over $500,000,000.

SHOWMETHEYUMMY: When Jennifer started food blogging, her husband, Trevor, a professional photography, worked a full time. Later, they reversed role and now have a food blog that benefits from the skills of both. Starting with revenue of $28/month, four years later, revenue is at $46,000+/month. The blog makes money from affiliate marketing, sponsored content, ads and a video product that teaches how to set-up, shoot and edit a face-paced food video called Show Me the Yummy Digital Food Video Workshop.

TUTSPLUS: Founded in 2006 by Collis Ta’eed, Cyan Claire, and Jun Rundelivering, it’s been delivering outstanding tutorials and content to designers and developers from across the world for quite some time now. Today, in this one of our blog case studies, they offer a hub of useful content and a tremendous marketplace where 2,000,000 active buyers are searching for site templates and useful paid tutorials that they offer as part of their platform. They earn their income primarily through membership and commissions from sales of digital goods on their platform. TUTS+ revenue is currently estimated at $175,000/month.

Do these blog case studies help you see how blogs can be big business? And how, from small beginning, the potential for super success with the right topic, consistency and perseverance is there?

10 of the most successful company blogs and why they work 0

Posted on April 17, 2017 by Rob Petersen

successful company blogs

Successful company blogs have plenty of evidence to prove they generate results.

  • Blogs for B2B marketers have 67% increase in lead generation over  their peers that don’t. (Insideview)
  • Blogs are 63% more likely to influence purchase decisions than magazines. (Contentplus)
  • Websites with Blogs have 434% more indexed pages with search engines and 97% more inbound links to help SEO (U.addresstwo)

But blogging is hard work. It’s takes time, resources and requires a purpose.

If you need examples to prove it’s worth the effort, here are 10 of the most successful company blogs and why they work.

successful company blogs #1

1. BIGELOW TEA: Who knew Bigelow Tea can bring out the flavor of Roast Loin of Pork, make the perfect Cosmopolitan more perfect or be your companion to the Ultimate Fall Tea Party? That’s just some of the many uses you’ll discover for Bigelow Tea when you read the Bigelow Blog. When a commodity product conveys versatility beyond what you imagined, doesn’t that make you think about the brand in a different light?

successful company blogs - #2

2. CLEVELAND CLINIC: Many believe they are putting out the best healthcare content anywhere. In a regulated industry generally far behind the content marketing curve. The Cleveland Clinic blog, Health Essentials, helps people deal with chronic diseases, overcome depression, and the battle to live a healthier life. They publish as many as three blog a day and all of the content is written by physicians who practice there. No wonder a regional hospital has more than 2 million Facebook Likes.

successful company blogs #3

3. DOLLAR SHAVE CLUB: It’s hard to think of shaving – or anything bathroom-related –  as fun. But on Dollar Shave Club’s company blog, the brand creates content that displays a sense of humor while also providing practical information about men’s shaving and other bathroom habits. By taking on a fun and friendly tone in its blog posts, the business is able to successfully discuss bathroom habits openly in a way that maintains a lightheartedness and makes readers feel like a buddy, rather than just a customer.

successful company blogs #4

4. EVERNOTE: The era of post-it notes is coming to its end. With an increased focus on technology, apps are increasingly becoming the preferred method for taking notes for thousands of people. Note taking apps like Evernote help you simplify the complications in everyday life. For example, no one wants to forget an anniversary or birthday. With content that’s tailored to helping make you more productive at home and at the office, you’re sure to find something that fits your needs on Evernote’s blog. Like how you can spend less time in meetings and more time getting work done.

successful company blogs #5

5. GENERAL ELECTRIC: General Electric’s brand is old manufacturing, but all that is changing, The company is becoming digital. GE Reports provides great content on the next ideas and around the industrial internet of things and beyond. To rank among top blogs, brands need to focus on using their blogs to provide information, engage readers and establish trust. Successful company blogs will continue to be an integral part of a successful marketing strategy, so marketers must ensure they are incorporating these effective and successful strategies into their blogs into 2017.

successful company blogs #6

6. HUBSPOT: HubSpot is one of the leading companies within the marketing industry, so it would make sense that its successfblog follows suit. The brand’s content utilizes many best practices that keep readers constantly coming back for more. HubSpot’s company blog makes the topic and application of inbound marketing readily available and easily digestible for the brand’s customers and leads. It also serves as an excellent example of how a company can use its blog to effectively promote its products and services, without being overly pushy or assertive. Readers leave feeling as though they’ve learned something instead of being sold.

successful company blogs #7

7. MARRIOT: Marriot On the Move, Marriot’s company blog, signs off each blog post, “I’m Bill Marriott and thanks for helping me keep Marriott on the Move.” At least twice a month, the founder and CEO of the company put his voice behind his brand. He recognizes employees, explains company developments and defines leadership. If the chairman spoke to you regularly, wouldn’t it increase your positive perceptions of the company? That’s what successful company blogs do.

successful company blog #8

8. PATAGONIA: Mention the brand, Patagonia, and travel and adventure come to mind. But, in the highly competitive world of e-commerce, materials, stitching, color availability and shipping policy are what has to take priority to any potential buyer. How to accomplish both? Your blog. On The Cleanest Line, Patagonia’s Blog, you can read about paragliding in the Alaskan mountain ranges to the many species of animal that inhabit Ibera National Park in Argentina. All without leaving the website. Doesn’t that make a premium-priced brand a little bit more worth the money?

successful company blogs #10

9. WISTIA: Much like HubSpot, Wistia takes what it knows and effectively shares it with the world. The online video hosting and analytics company posts content that educates, informs and engages its readers on everything they’d want to learn about video marketing. What makes Wistia’s blog so successful. If customers have purchased the service, then offering expertise, tips and how-to’s on various video-related topics only keeps them coming back to learn how they can enhance what they are creating with Wistia. The blog follows the simple rules of ‘be kind, be friendly, be inclusive and professional, and take care of others.

successful company blogs #10

10. ZAPPOS: If you thought their blog was only going to talk about shoes, you’re sorely mistaken. Instead of Zappos’ blog being a place for promotions and company news, they transitioned it to an outlet for inspiration and everyday life. With everything from their culture and style to active lifestyles and kids, you’ll find something that takes you there in their company blog, Beyond the Box.

Does this help you understand what makes for successful company blogs. Does it inspire you to create one?

10 inspiring company blogs with ideas for yours 0

Posted on October 10, 2016 by Rob Petersen

company blogs

  • Companies who blog receive 97% more links to their website.
  • B2B marketers that blogs receive 67% more leads than those that don’t blog.
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source: HubSpot)

Blogs certainly seem to bring big benefits to business.

But, to see these benefits, it helps if the company blog has an idea behind it, a distinct voice and people who can keep it current, timely and help with outreach.

Would your business benefit from a company blog?

Here are 10 inspiring company blogs with ideas for yours.

  1. BIGELOW TEA: TALK ABOUT MORE USES THAN CUSTOMERS IMAGINE: Who knew Bigelow Tea can bring out the flavor of Roast Loin of Pork, make the perfect Cosmopolitan more perfect or be your companion to the Ultimate Fall Tea Party? That’s just some of the many uses you’ll discover for Bigelow Tea when you read the Bigelow Blog. When a commodity product conveys versatility beyond what you imagined, doesn’t that make you think about the brand in different light?
  2. BMW:  KEEP VALUED CUSTOMERS IN THE KNOW: BMW owners love their BMW’s. Many businesses have customers equally fanatical about their product. Is your business one of them? So why not use a blog to talk to them. Because they want to know what you are up to. At the BMWblog, you can learn about BMW’s most legendary models. their latest changes and their most legendary models to come. A blog can be a place where the people who care about you most are kept the most up to date. Don’t you think that can have an impact on your business?
  3. DROPBOX: MAKE CUSTOMERS’ LIVES EASIER: One thing for sure about Dropbox customers. They are going to be online when they’re using your product. So why not be a help to them. If you want to know how to sync Dropbox with MacOSSeirra, the best way to review designs on Dropbox or tips to working remotely with Dropbox, you can find them on the Dropbox Blog. Isn’t this value for a cloud storage service better  than one doesn’t provide this kind of help.
  4. HUBSPOT: BE A HELP RESOURCE: Hubspot’s blog is dedicated to helping marketers with content marketing. If you do a search for any online marketing tactic/tip in Google, you’re most likely see a HubSpot article as one of the top results. HubSpot has been so helpful and put out so much helpful content marketing advice, they rank in a top position on search engines for anything related to content marketing. Does increasing your search rank make a company blog worthwhile?
  5. MARRIOT: PUT THE PERSON BEHIND THE COMPANY OUT IN FRONT: Marriot On the Move, Marriot’s company blog, signs off each blog post, “I’m Bill Marriott and thanks for helping me keep Marriott on the Move.” At least twice a month, the founder and CEO of the company put his voice behind his brand. He recognizes employees, explains company developments and defines leadership. If the chairman spoke to you regularly, wouldn’t it increase your positive perceptions of the company?
  6. PATAGONIA: BRING YOUR BRAND IMAGE TO LIFE: Mention the brand, Patagonia, and travel and adventure come to mind. But, in the highly competitive world of e-commerce, materials, stitching, color availability and shipping policy are what has to take priority to any potential buyer. How to accomplish both? Your blog. On The Cleanest Line, Patagonia’s Blog, you can read about paragliding in the Alaskan mountain ranges to the many species of animal that inhabit Ibera National Park in Argentina. All without leaving the website. Doesn’t that make a premium-priced brand a little bit more worth the money?
  7. RED CROSS: SHARE YOUR GOOD WORK: For someone making a donation to a non-profit, a key consideration is where is the money going. On Red Cross Chat, the Red Cross Blog, categories from International, History, Blood (Family) and Disaster share their good works from every vantage point. Wouldn’t that make you feel better about where your money is going?
  8. WHOLE FOODS: EXPLAIN YOUR PASSIONS: Whole Story, the Official Whole Foods Blog, explains different varieties of apples, why specific ways of farming matter and their benefits to your body. They write almost daily. Sometimes more than once a day. In one sitting, you can read about the products your picking up to recipes to prepare them. Doesn’t this make you feel better about what you’re buying?
  9. SOUTHWEST: CREATE A BRAND COMMUNITY: At the Southwest Airline Community, Southwest’s Blog, “every seat has a story.” The blog is a community. One where you share stories, exchange knowledge, find inspiration from our members and get tips about airline travel. As of this writing there are 75,000 members in the Southwest Airline Community. Doesn’t that prove the benefits of a company blog?
  10. WORDSTREAM: BE A GO-TO RESOURCE FOR YOUR INDUSTRY: If you’re a digital marketer looking for the latest information about Google or Facebook, Adwords or ideas for social media, you’ll find them on the WordStream Blog. Written by company employee and Founder and CTO, Larry Kim, the WordStream is often first tips, points of view and inside information about topics that can make a difference in marketing performance. Doesn’t that contribute to being an industry leader?

Do these company blog give you inspiration? Which one is closest to your company? Do you need help developing a company to help your business stand out?


7 smartest lead generation tips using social media 1

Posted on February 29, 2016 by Rob Petersen



Lead Generation

by Nora Flint

While there are a lot of SEO benefits for blogging, in the end, most business owners who blog want to make money from lead generation with their audience. Needless to say, this is easier said than done.

Think about it. How many blog posts have you read in your life, and how many times have you bought something from the site? My point is that people read a lot more blogs than shop online. Generating leads by blogging can be difficult on a level just shy of alchemy.

Lead Generation #1

According to a report from Track Maven, two thirds (66 percent) of blogs from businesses get fewer than 10 interactions. The report notes that 43 percent of professionally marketed blog posts receive fewer than 10 interactions and nearly a quarter (23 percent) receive none at all.

However, there is also a lot of data that shows content marketing is an effective way for businesses to generate leads. The data cited by Track Maven also found that B2B companies that blog generate 67 percent more leads per month than those that do not.

There is no philosopher’s stone for turning blog readers into customers, but there are things website owners can do to improve their chances of a successful conversion. Here are the 7 smartest lead generation tips using social media.


The internet has changed the face of information by making it possible for any person to create content that can be seen by many. At one time, if you wanted your work to be seen by thousands, you had to be published in a printed paper or magazine. Now, anyone can be a writer.

This has led people to search for information from sources online when they would have gone to books (or how-to VHS tapes) a decade or two ago. This give business owners the opportunity to become a trusted source for potential customers.

For example, a cabinet maker can write about design options, material choices and so on using their products as examples. People who have questions about these topics will be searching online and they will be introduced to the brand by the article and may even buy a few cabinets.

Lead Generation #2

This can work very well for businesses that the resources to create helpful videos for consumers. People turn to YouTube and other video sites to find how-to videos for common problems. For example, car part dealers can create a video on how to fix a problem, then link to the products needed in the video description.

I can attest to the usefulness of this from personal experience. I have a 2004 Mustang and I’ve used the videos from parts dealers to help me diagnose and fix problems I had. Even if I didn’t buy a part from the company that made the video, it’s likely that some of the people who watched it did.

When using content marketing to generate leads, remember to use a soft touch. If the content produced by a brand feels more like a full-on advertising than anything else, people won’t stay on the page and may even develop a bad perception of the brand.

As I mentioned in a recent article, a strategy for turning micro conversions (e.g. reading a blog) into macro conversions (e.g. buying a product from site) takes time. You don’t need to cram every marketing slogan and angle into every post.


We often think of the internet as making the world a smaller place because we can easily communicate with the other side of the world. But in a way the opposite is true, the internet has made the world far larger than ever before.

There are probably two or three times as many internet profiles as there are people on the planet, and cyberspace gives us all more places we can be (this is going somewhere, trust me). Content marketers who want to generate leads need to learn where, in the ever-growing world, their target audience can be found.

Lead Generation #3

For most business-to-consumer and business-to-business retailers, key audiences can be found on the major social media networks like Facebook, Twitter, or LinkedIn. This is why a good starting point for generating leads through content marketing is sharing content on the major social networks.

Of course, that just for starters. Business owners should search for the spots on the internet that are popular for an industry or target audience but are a little off the beaten path. Specialty websites, forums and subgroups within social media networks may hide the people most likely to buy a product.

Reddit is a good place to look specialty audiences. There are threads on Reddit devoted to just about everything, so business owners trying to generate leads should submit their content to the thread so it’s seen by audience that’s looking for this type of material.

Reddit is also useful for finding topics to write about. Reddit ranks items on popularity so it’s easy to see what headlines are trending and which are losing their popularity. It’s even helpful in seeing the style and tone of content that performs well with potential customers. Read this article for more ideas on high-performing keywords.

In some respects, generating leads from content marketing is about the law of averages. If the content gets shown to the right group of people enough times, you will see a steady rate of leads. But it has to be shown to the right audiences.


Website owners who want more leads from content marketing can be like kids asking for seconds before finishing what’s on their plate. One of the best ways to get more engagement is to take good care of the comments you’ve already gotten.

Lead Generation #4

Though it may seem otherwise, people aren’t just posting comments just so they can hear themselves speak. People want the chance to engage with content creators and like-minded fans. And often, the leads are generated from the readers in the comments.

A healthy comment section also encourages people to share the article with friends, family on social media. This, in turn, spreads the content to more people and potential customers. It also benefits the SEO when the link gets shared more frequently.

Responding to all comments quickly establishing a company as being responsive to their customers and fans. This builds trusts in a brand for people visiting the site for the first time, and generates loyalty for people who see their questions and comments are being answered.

Most comments will not be leads that will turn into sales. But if a business can encourage enough people to comment, by responding to the comments they’ve already received, then they will eventually get comments from people who need the company’s products or services.


Another way to make sure social sharing is fun is having a good description and image set for sharing the link on social media. When a link is shared on social networks like Facebook or Twitter, the sites automatically find the headline, featured image, and snippet for the link.

Many websites don’t have these items set up and the default values are usually unlikely to gather attention, even if shared on a person’s Facebook timeline or Twitter feed. Getting someone to share the content is only half the battle when trying to generate leads through content marketing.

The other half is having a link where the social media post it generates is engaging enough to get new viewers, and potential customers, to click. Make sure a featured image is set and that it’s properly sized so that it’s not a thumbnail when used for a post.

Lead Generation #5

For the written parts, make sure that the meta description title is set as the headline for the article. I’ve seen links where the default title is the category is the name of the website or the taxonomy of categories before the link. The same thing can happen with the description.

These sort of errors are likely due to issues with the content management system or website. The best way to be sure that shared content looks impressive to consumers is to set the link’s image, headline and description manually.


When you schedule your content can be just as important as what you write or how your write it. Websites that are able to create content that is valuable and timely for their audience will see better engagement than their peers.

It may seem like a little thing, but the data suggest that publishing content at the right time can have a huge effect on engagement. The sharing app AddThis noticed that they saw the highest engagement among their customers in the middle of the week.

AddThis said that, generally speaking, websites can see up to a 57 percent increase in engagement on Tuesdays and Wednesdays.  They recommend that content creators with limited resources should focus on publishing on these days since it will provide the biggest bang for the buck.

The ideal time of day to post varies from industry to industry. People who follow the financial industry know the times of days to expect reports to be released and when the most important numbers come out.

One of the keys to engagement is knowing the best times for your industry. Just being a few hours or day behind can make a post irrelevant for sharing, since the information has already been out there.

Time of day also affects what kind of content should be published. The AddThis report cited earlier found that people were more likely to read long-form content during work hours. Website viewers were 20 percent more likely to scroll through content on weekdays from 9 am – 5 pm.

Use metrics and traffic analysis tools to discover the times your audience is most likely to engage with content. Though it may seem otherwise, the times when people engage with content are not random.


Business owners who want to use a blog to promote their services and engage fans need to understand that it is a long-term endeavor. In order to see the SEO and conversion rate optimization benefits from blogging, it takes consistent and regular posting.

For SEO, more posts means more links to index and more ways to keywords that can be targeted. It’s not a direct correlation. More pages does not mean higher rank. But having more content gives a site more chances to rank and more overall links, which does boost SEO.

Lead Generation#6

The Track Maven study cited earlier found that engagement was linked to the output of a blog.

Improving SEO is related to increased engagement because it means more of the content’s target audience will find the content in search. And more viewers mean more people who will want comment.

It’s important to remember that only a tiny fraction of the people who view content engage with it by sharing or commenting (and liking when applicable). Usually, less than 10 percent of the viewers of any piece of content will engage by sharing, commenting or liking.

This means that increases in the number of people who visit a website will eventually create more of the engagement you want to see. And the engagement often snowballs. People start commenting when they see other people commenting.

Regularly posting content also encourages engagement from the people who read the content. People want to comment on content they find when the community and the authors are active. If there are weeks between each post, readers don’t know if anyone will ever see their comment.

Another benefit of regularly posting content is that it more clearly defines the scope and tone of a website or blog. This is important because it will encourage people interested in a subject matter to treat the site as a place to discuss the things they care about.


As was mentioned earlier, successful content marketing requires a subtle touch. People don’t want to have advertising slogans shouted at them in blog posts or social media, but they do expect some useful product information to be a part of the content they get from a company.

Mastering this balancing act is essential for generating leads through content marketing. A roofing company that has a post about how to prevent leaks would be remiss if they didn’t mention things such as their warranty or why their product is less likely to leak.

Value propositions are necessary. You don’t want people to reach the end of the blog post and wonder if they will experience an issue if they were to use the product or service from the company that wrote the blog.

It’s also a good idea to insert useful links and product ads on the blog page, such as on the sidebar. If there’s a main graphic on the homepage that is used to bring people to a main attraction for the site, there should be a smaller version in the sidebar.

People who come to a site from a link to a blog post may not go to the homepage. So it’s important to make it easy for people who come for the blog to see the other things the site has to offer. The lead generating content and content for the blog can not be separate. Otherwise, there will be a lot of missed opportunities.

Turning blog readers into paying customers may seem a bit like turning lead into gold, but this is alchemy that business owners can do on their own. Any business that is willing to invest in creating content can turn that investment into useful business leads.

Granted, Hubspot is somewhat biased source, but their data shows that inbound marketers who prioritize blogging are 13 times more likely to see positive return on investment than those who do not.

Statistically speaking, generating leads amongst all the people that come to a blog post or other piece of content is rare. But that doesn’t matter in the age of the internet. Even if the response rate for leads is only 0.5 percent, it’s not too hard to get content seen by 1,000 people, thus generating 5 leads.

Of course, business owners should hope for a higher conversion rate than that. One way to do this is to use analytics to find what’s work best for your audience. TruConversion has all-in-one software to help businesses fine tune their website for maximum effectiveness. Take a look and see how it can help you generate more leads from your content marketing.

Does your company have a strategy for lead generation? Do you tips using social media sound smart to you?

7 tools to find trending topics for your blog 2

Posted on December 21, 2015 by Rob Petersen



tending topics blog ideas

By Antonio Tooley

Have you ever been in a situation where you’ve written a killer blog post that will dazzle your readers and have them asking for more? Of course you have, but more often than not, those posts would wind up getting maybe a few Facebook likes, and not much else. That’s because you are going about it all wrong. Lots of bloggers make the same mistake: they create their content based on their own personal preferences, or what they think the readers want to see. The final result are posts that nobody seems to be interested in, and after investing all time and effort into writing them, the bloggers give up on the blog altogether.

Instead of repeating those same mistakes, try going about it the opposite way: bring the content to the people. Give them what they want. In order to achieve this, you need to be aware of what’s currently grabbing their attention. Sounds like a lot of work, but it really isn’t because there are tools which can do that for you. We have chosen 7 tools that will help you discover trending topics. Keep on reading for more.

Trending Topics - Buzz Feed


It’s no secret that Buzzfeed is one of the most entertaining websites on the web, covering a wide range of topics, anything from pop culture, food, music, social news to gadgets, life hacks, and everything in between. But, it can also be used as a tool to give you a keen insight into what’s trending at the moment. With millions of viewers every day, Buzzfeed is definitely one of the tastemakers as far as content is concerned.

Trending Topics Google Trends


Since Google is the most powerful search engine on the web, you would be right in thinking that Google Trends have a good idea about topics that are trending among internet users. It allows you to search through trends in several different categories, if you want to fine-tune your research, or you can simply make use of the “Trending Now” button, which provides you with a detailed list of topics that are hot at the moment. You can either choose to view the results of your search with the help of a visualizer, or with the tried-and-true method of top charts. You can also customize your search based on your location, month, and plenty of other parameters.

Trending Topics Buzzsomo


Another great online tool which can help you discover popular topics, as well as the most influential people on the web, is Buzzsumo. It is a bit more flexible than its competitors, because it allows you to perform your search by entering either a keyword, a topic, or a domain. Now, the clever bit is that it ranks the results based on a total number of shares across all major social networks: Facebook, Twitter, LinkedIn, Google+, as well as Pinterest.

Trending Topics Twitter


And there it is, the mother of all websites when it comes to trending content: Twitter. Apart from being one of the most popular platforms on the Internet, Twitter also allows you to discover trends in several different ways. You can choose to search through topics that are trending throughout the entire world, or you can simply limit your scope to your own country. You can even check out the topics that are trending in some cities, as well. You should also take the time to check out trending hashtags and read what other influential users have to say on that particular subject. Once your blog attracts enough followers, you can use Twitter to expand your influence and become one of the trendsetters.

Trending Topics Flipboard


Flipboard is basically a news and digital magazines aggregator that is also compatible with social media’s news feeds, which allows users to browse through all kinds of content in a single very pleasing space, where focus is put in one content at a time. However, what makes Flipboard really interesting is its recent addition of a news curation software, designed by its former rival Zite, which lets the app deliver to each user only that content that is really relevant to him or her. Thanks to a powerful Artificial Intelligence core, Zite learns from users’ habits and interactions, and constantly perfects the content selection it displays. It was thanks to this great power that the app was first bought by CNN for $20 to $25 million dollars in 2011, and later on bought by Flipboard in a deal that the press estimates may have been as high as $60 million, in order to improve its own application.

Trending Topics Reddit


Reddit is one of those resources you have to check out if you are interested in trending topics, if only for the fact that is so popular. In fact, there have been many reports that the influx of visitors from Reddit was sufficient to crash smaller sites. You don’t want your blog to go down, but you do want to take advantage of Reddit’s massive influence. Finding your way around trending topics on Reddit can pose some difficulties if you are new to the site, so we suggest that you subscribe right away to subreddits that are related to your industry, or simply your personal preferences.

Trending Topics FollowerWonk


FollowerWonk was designed as a site to help users find and follow influential content creators and brands within one’s area of interest. You can also be clever and use it as a tool to figure out your target audience. For instance, if you are running a blog that is reviewing digital cameras and providing useful guides on photography, you’ll want to find influential blogs on Twitter that are similar to yours, and discover if they have a common audience. Simply use the “Compare Users” feature, after which you will know if that particular niche you are targeting has enough readers to make it worth exploring.

With these 7 helpful tools, you will never be out of the loop when it comes to trending content. But, even if you are leaning on trends to find topics for your blog, don’t just follow in everyone else’s footsteps. This is your chance to provide your own fresh take on popular topics.

Antonio Tooley studied journalism at Rutgers University and lives in New Jersey. He’s a writer for a dissertation writing service Edugeeksclub. He will be happy to connect with you on Facebook and Twitter.

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